Presentación de Dña. Itxaso Bruna, Asociación de Desarrollo Rural de Gorbeialde, sobre "Pastor por un día: desde la experiencia en Gorbeia hasta el storytelling en Basquemountains", en el 8.º Congreso Internacional de Turismo Rural de Navarra. http://www.congresoturismorural.es/

1. Welcome to
100%feelings50%nature50%aunthenticity

2. Points of the presentation:
About Us
Gorbeia Natural
Park
Experiencies &
Playground
Euskadi
Gorbeia
Central Park
2011 &
action!
2012, 2013,
2014…
Analysis
evaluation,
update,
News….

3. Where is Gorbeia?

4.  Region: Arratia-Nervión (Bizkaia)
 Head Office: Areatza (Bizkaia)
 Popullation: 56.515 people
 Area: 358km2 / 21 towns
 Region: Estribaciones del Gorbea (Álava)
 Head Office : Murgia (Álava)
 Popullation : 9.700 people
 Area : 470km2 / 6 towns
Gorbeia: 2 rural regions of the interior of the Basque
Country
About us

5. Gorbeia Natural Park

6. Gorbeia: 2 slopes- Alava & Bizkaia
Gorbeia Natural Park
 Declared Natural Park in 1994
 Area: 20.016 hectare
 Altitude: 1.482m
Gorbeia Natural Park

7. Backgrounds
In early 2010 the ARD Gorbeialde and The Zuia Cultural and Welfare
Society start considering working together tourism development in
both areas.
•BASQUETOUR - Basque Tourism Agency, dependent on the Basque
Government review its Tourism Marketing Plan for the period 2010-
2013.
•1st Phase:
Common working strategy to involve the Basque tourism sector
in developing the tactics of product, with the aim of improving
and enhancing the competitiveness of the Basque Country as a
tourist destination based on an experiential system.

8. Termo-sunrise
Includes:
•Accompaniment from an entrance located
inside the park
• Sunrise session
• Open-air refreshment
Includes:
• Accompaniment into the park
• Night-time walking safari
Blind Safari

9. odymind in the nature
Includes:
ange of yoga techniques to fight stress
Shepherd for a day
Includes:
•Factory guide tour
• Tasting and cheese-making workshop
• Demostration of sheep dog in action

10. Private
Sector
Public
Sector
Compr
o
miso
Strategy
Services
Commiment
Tourism and Strategic Vision
The beginning

11. PROMOTIONAL MATERIAL:
BROCHURES, MAP,…
WEB
RESERVATION
CENTRE
COMMUNICATION
PLAN
2011 and… Action!

12. Gorbea Central Park has had
greater exposure and recognition
throughout his first year, being
awarded several national awards
for tourism sector as:
• Prize for the Best Active Tourism Product
in the category of Nature FITUR 2012.
• Alimara Award of Tourism Promotion of
a Regional area under the SITC 2012.
• Special Mention in the Basque Country
Tourism Awards 2012.
Entrega Premio Fitur Entrega Premio SITC
Entrega de Premios Euskadi de Turismo 2012
Awards and recognitions

13. Experiences
Project
DESTINY

14. 1-PROPOSALS
2-ACTIONS
3-ANNUAL
OPERATING
PLAN
4-EVALUATION
AND RESULTS
5-CHANGES AND
IMPROVEMENTS
PROCESS
TO
FOLLOW

15. MARKETING
PROMOTION MATERIAL:
BROCHURES, FLYERS
SOCIAL MEDIA
FAIRES, GUIDED VISITS,
EVENTS,…

16. MARKETING
Basquemountains®

17. MARKETING
Basquemountains®

18. MARKETING
Basquemountains®

19. MARKETING
Basquemountains®

20. MARKETING
Basquemountains®
https://www.youtube.com/watch?v=l-Ztmz8YKfs https://www.youtube.com/watch?v=zxfPV6_do_o

21. Gorbeialde LGAko TURISMO ARLOA
AREA DE TURISMO de la ADR Gorbeialde
Itxaso Bruña: i.bruna@gorbeialdea.com Tfno: 638837436
THANK YOU
MILA ESKER