Алёна Петращук (VP Sales&Marketing @Seductive Mobile) выступила с докладом "Инструменты для поиска лидов: пошаговая инструкция" на Conformato Conference 2016. Приобрести видеозаписи Conformato Conference 2016 можно по ссылке https://goo.gl/m3eebD Основные тезисы доклада: - С чего и как начать email кампанию? - Инструменты для получения контактов - Примеры наших email кампаний и результаты - Примеры наших холодных писем

1. Seductive Mobile
TOP 10 Mobile Development company
in Europe
Instruments for searching leads: step by step
tutorial

2. How to start email campaign?
1. Define your audience
2. Build campaigns
3. Prepare emails
4. Set up subject line
5. Get replies and monitor results

3. Tools for getting prospects for email
Сampaigns
1. prospectify.co 190 $ per month per 500 prospects
2. insideview.com 100 $ per month per
3. acelerartech.com 0,45-0,55 cents per lead, 550$ for 1000 procpects
4. getsteward.com 0,60- 2 $ per lead
5. gfxleads.com 0,50 cents per lead
For verification emails
https://kickbox.io/ 500 verifications for 5 $

5. NEW YORK email startup campaign
Results: 5 signed contracts for UI/UX with further development

6. New York startups batch 2
Results: 1 signed contract for development mobile app

7. Samples of emails
Hi, First Name,
how is it going?
I’ve noticed that {{COMPANY}} is based in NY, so I `am wondering how is going
your start up . It’s Max, CEO of Seductive Mobile and we develop mobile apps
with great design and functionality. If you are going to start mobile development,
we would be really pleased to assist you with visualization of your ideas into the
prototype in two weeks. You’ll get a clickable design concept for your app and
admin panel for 290 USD by end of July.
Would you like to learn a more about all this? What do you say to a meeting over a
coffee? If you’re interested – give me a call. All contacts are below.
.

8. Piece 2
Hi First Name,
how is it going?
Not sure if you had a chance to read my previous e-mail, but we're offering mobile
App development for startups in NY.
This could pique your interest a) we're one of the TOP 10 mobile developing
company in Europe, b) prices are starting from 490 $ for UI design till 8-10 K $ for
MVP. c) delivery is done without delays based on SCRUM/Agile technologies..
Here're the case studies with customer reviews.
If it is something of your interest, please give me a sign.

9. Piece #3
Hi {{FIRST_NAME}},
how is it going?
Did you get my last email regarding our offer for your prototype? I can’t say that
we are self-confident guys but we know exactly that we are good at design and
app development, so take a chance at least connecting with us ;) I’m sure you’ll
love what we can get for you. What do you say to all that?
So if you’re interested – give me a short sign
All contacts are below.

10. Piece #4
Hey,
Ok, I give up. Maybe the time’s not the right time or you change your mind to start
a mobile development?
In any case, please keep my contact if you needed help in this area in the future.
Cheers,

11. Samples of our email with low reply rate
Piece 1
Hi {FirstName},
how is it going?
We haven't talked before, I've found you on Linkedin, as a startup executive. Cutting it to
the point, we offer mobile development services (with UI and backend).
Reasons for interest here may be a) we're one of the best in the Europe, b) prices are
starting from $25/hr ($5k/app), c) we use Lean / startup focused processes, to combine
speed and quality. Here're the case studies with customer reviews.
Can this be of any interest for you?

12. To sum up :
1. Personalized promotional emails
2. Description of a problem or a compelling reason to respond
3. Use formula Formula #2: Attention-Interest-Desire-Action (AIDA)
4. Well verified and targeted audience

13. Thanks for your attention