Спикер Анастасия Новикова - Managing Partner, Co-Founder @NexGenDesign - Co-Founder @Школа IT продаж и маркетинга Conformato Follow-up: advanced level - Good email copy - great follow up. Why their text is so important? - Follow up sequence: which content should go out first? - Prospects follow ups and follow ups after personal meeting: what should be there?

1. Follow-up: advanced level
Follow-up: advanced level

2. Fresh

4. Fresh

6. Always use CTA!
● What is the best way for me to get 15 minutes on your calendar?
● What if we have call to check how this study can impact your project’s scope?
● Do you think such a feature described in the article might be interesting for
your target audience?
● What if we set up a meeting during this conference?
CTA

7. 1. Make sure your email was delivered/seen/read - works for the 1st follow up
2. Use triggers/add valuable content/updates
Sequence sample
1. Email reminder
2. Useful article reference + related CTA
3. Prior discussion reference + related CTA
4. Triggered follow up
5. Custom f-up
Follow up sequence: which content should go out first?

8. ● Summary of your meeting
● Related links (discussed projects, mentioned topics)
● CTA/next steps
Plan for the next follow ups
● Company-related triggers
● Related content updates
● New relevant projects
Meeting follow up

9. Hi John,
How are you?
I’ve invited you to our presentation on latest WP loading issues, did you have a
chance to check my previous email?
Thanks,
Anastacia
Sample

10. Hi John,
Thanks for our meeting yesterday, was a pleasure to meet you and your team!
As we were discussing WP load issues, feel free to see our latest speed optimisation case (link).
I also checked your website with our WP expert and he suggested to install our plugin, that might speed
up your home page upload time twice, what is the best day we can show you the impact of this
improvement?
Thanks,
Anastacia
Sample

11. Thank you! Questions?
anastacia@conformato.com
/in/anastasianovikova/
/anastasiianovikova