“The Age of Reputation Marketing”

1. The Age of Reputation Marketing
Danica Jones, ConsumerAffairs
@DIYAdventurer
#ConfluenceCon

2. Reputation Management
The old way: Dirty secret uncovered, explain to consumers...
SERP immortality.
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3. The new way:
Don’t just brand your name…
Brand your customer experience.
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4. RIP Reputation Management
Helloooooo Reputation Marketing
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5. REPUTATION
MARKETING:
and consumers
^

6. REPUTATION
MARKETING:
PR + UX + CX =
PROFIT
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7. #ConfluenceCon
There’s some knowledge available…

8. Stop being a fireman.
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9. Get proactive – GIVE A SHIT
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10. Why? Consumer behavior has evolved.
385038503 channels
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2-6 reviews before Zero Moment of Truth

11. Your brand =/= First Query
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Researchers seek trust and expertise first.
Don’t focus on crushing the big boys.
Join the conversation. It’s CHEAPER.

12. Leverage Third-Party Media
What you don’t own is a greater
risk to reputation
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13. Customer feedback matters.
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14. Feedback Volume
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15. Testimonials speak for themselves.
Prove your worth
Build on consumer trust
Stand out
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16. Let the experts do the talking.
Consumers trust experts
Objectivity matters
Leverage Buyer’s Guides
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17. Data drives results.
Consumer insights should steer strategy
Customer insights should steer customer experience
Organize analytics with a streamlined process
Become a cool hunter
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18. Questions?
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Thank you!
Find me on the internet…
@DIYAdventurer
…or just Google me.