1 social.production.field .guide-.v1-2
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1º Conferencia Crowdsourcing Comunidades e Co-Criação. Mutopo – Da conversa para a organização – Como a mídia social está amadurecendo da conversação para a colaboração e co-criação. Shaun Abrahamson (Mutopo) – EUA
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1 social.production.field .guide-.v1-2
- 1. ! "! "The Social Produc>on Field Guide V1.0 "A guide to spotting and understanding "Crowdsourcing, Co-creation + ! "Communities in the wild! Shaun Abrahamson @shaunabe bit.ly/spfgv1
- 2. Social Media for Communica>on
- 3. Social Produc>on for Collabora>on
- 4. Mark Zuckerberg I think the last 5 years have been about connec>ng all these people. The next 5 years are going to be about the crazy things you can do now that all those people are connected about 2 months ago Shaun Abrahamson and thousands of others like this From Social Media to Social Production
- 5. 2001! 2003! 2005! 2000! 2006! 1991! 2000! 2004! 1996! 2001! 1999! A Decade of “Crazy Things You Can Do”
- 6. HINT: ! They are hiding in the open! So why don’t we see more examples?
- 7. Google Maps Traffic Layer for Sao Paulo! How did Google get this data?! What would an alternative Is this Crowdsourcing? cost?!
- 8. This is the biggest Who are hotel in these NYC?! people?! Marketplace or Community? $300 house
- 9. Who Designed This?! What Do They Who Receive?! Decided To Sell This The answers may surprise you at LEGO?!
- 12. Value Created! ! R + D! Production! Operations! Marketing! Sales! ! Income/Expenses! How does Social Production impact the business model?
- 13. 101 million people on ! What tasks can be performed?
- 15. Who should participate?
- 16. Stuff! Money! Attention! Experience! Good! What do people expect for their efforts?
- 18. Player! Coach! Fan at home! Fan in stadium! What are the roles in the ecosystem?
- 19. Horse! Horse designed ! by a committee! How are decisions being made?
- 20. What are some of the business challenges?
- 22. How is scaffolding used to support key ac>ons?
- 23. My Klout! My Giving (Crowdtwist)! My Creative Impact(Jovoto)! How are people evaluated?
- 24. How much technology versus how much people?
- 25. Social Production Field Guide Cheat Sheet " "1 What is the impact on the business model?! " "2 What tasks should be performed?! " "3 Who should participate?! " "4 What do they expect for their efforts?! " "5 What are the roles in the ecosystem?! " "6 How are decisions made?! " "7 What are some of the business challenges?! " "8 How is scaffolding used to support key " "activities?! " "9 How are people evaluated?! " "10 How much is technology (vs. people)?!
- 26. ! "! "The Social Produc>on Field Guide V1.0 "A guide to understanding "! "Crowdsourcing, Co-creation + ! "Communities in the wild! Shaun Abrahamson @shaunabe bit.ly/spfgv1