During Seth’s presentation, he discussed the 5 stages of SEO maturity, how to discover your SEO maturity stage and useful tips and strategies to move your organization to the next stage of maturity. Discover Seth’s actionable techniques for determining your company’s SEO Maturity stage, where you should be spending your SEO budget, the strategies you should be using and the metrics vital for tracking SEO by downloading the following resources. The Five Stages of SEO Maturity Presentation Seth’s presentation from SES San Francisco outlines the Five Steps of SEO maturity and provides useful tips and strategies to get your organization to the next stage. The Five Stages of SEO Maturity Worksheet This worksheet outlines where you should be spending your SEO budget, the strategies you should be using to be successful and the metrics vital for tracking SEO. To download the worksheet please visit: http://www.conductor.com/resource-center/presentations/scaling-your-seo-campaigns

1. The Five Stages of SEO Maturity
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2. ABOUT CONDUCTOR
Most widely used SEO platform
Over 250 leading marketers rely on Conductor
75+ employees, with backgrounds from Google, Yahoo & MSN
‘Conductor Research Labs’ bringing science to natural search
“The success of Searchlight is based on a combination of the people,
the technology and the results. “ - Stefan Heeke, Siemens
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3. 3.Measure
2.Invest 4.Scale
1.Try
5.Compete
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5. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete
Personnel
Engineering/Production
SEO Technology
Budget
Strategy
STRIKING DISTANCE
92% of traffic comes from page 1
90 80000
68 60000
Rank
Traffic 45 40000
Metrics 23 20000
0 0
Jan Feb Mar
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6. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete
Personnel
Engineering/Production
SEO Technology
Content
Budget Link Building
Strategy
EXPAND
Keyword Expansion
Aggregate Keyword Search Volume
800,000 12
Search Volume 600,000 9
Average Rank
400,000 6
Metrics 200,000 3
0 0
Jan Feb March
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7. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete
Personnel
Engineering/Production
SEO Technology
Budget Content
Continuing Education
Link Building
Strategy
TIE SEO METRICS TO BUSINESS METRICS
Warning! Measure now or lose investment
SEO ROI
3,000,000
2,250,000
Rankings
Traffic 1,500,000
Revenue
Metrics 750,000
0
Jan Feb March
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8. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete
Personnel
Engineering/Production
SEO Technology
Budget Content
Continuing Education
Link Building
Strategy
ORGANIZE AND PRIORITIZE
Make all keywords winners
Keyword Pipeline
1,500
1,125
1-10
11-20 750
21+
Metrics 375
0
Category 1 Category 2 Category 3
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9. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete
Personnel
Engineering/Production
Budget SEO Technology
Content
Continuing Education
Link Building
Strategy
CRUSH THE COMPETITION
Predict the future using existing data
SEO Market Share
Company 1
Company 2
Company 3
Others
Metrics
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10. GO TO CONDUCTOR.COM/SESSF TO
DOWNLOAD THIS WORKSHEET AND
PRESENTATION SLIDES
Got a question? Twitter @besmertnik
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