Experienced Sales Manager, Business development,account management and new sales. High value project sales with full P& L responsibility.New business start up. Continuous track record of target achievement.

1. Mr. Conal Joseph McElroy
1/3 Ann Terrace
Edinburgh, Lothian
EH8 8HN
Email:conjmc@gmail.com
Tel: 0131 6610334 & 07557 280692
Clean Driving license
A results driven, self motivated professional with extensive experience and sales skills honed in a variety of business
environments, achieved by presenting at Boardroom levels. Always willing to learn new communication,business and sales
skills, coupled with a continuous proven track record of achievement and progression throughout career.
Skillset
Experienced new business developer & closer Experienced Boardroom presenter, negotiator & closer
Experienced in consultative/solution based sales Experienced product / capital sales
Experienced technical product sales Experienced high value cap ex project management
Experienced line manager Experienced P &L department responsibilities
Experienced International sales Experienced CRM /sales force system user
EXAMPLES OF EXPERTISE & ACHIEVEMENTS
Continuous track record years of continuous over target success, sample results annually of 134%, 121%, 108%, and
111% with Metrolabel Pacific & Planglow. Achieved top sales person at Planglow Ltd, Hilti GB ltd, Metro label & SIAC UK
Ltd.
Business Development twice started up new sales territories(Metro label & SIAC Ltd),set up new department from
scratch (Absolute) in a new business sector, created advertising and marketing campaigns, all cold calls, canvassing,
consulting and closing, turnover had reached $2.3 million upon leaving(Metrolabel) and 2012 £1,1500,000 ( SIAC
Ltd). Achieved by solution/consultative selling at vice president, MD, or corporate owner level
Influenced at Boardroom level, decision makers to ignore cheaper product options, through demonstrations and
discussions on the added value of product, in terms of features, build quality and after sales service. Resulting in initial and
repeat orders, product well positioned, competition sidelined and customer confidence gained for future transactions.
Consulted client’s technical issues, investigated the situation, formulated various solutions and tested these, then produced
quotation. Negotiated order for $425,000 over 12 months, gained separate business from client through relationship developed
and referral business as a result of solution selling.
Self-motivated to start up, manage, control and service large territories autonomously. All marketing and sales channels
identified, planned and implemented to achieve maximum sales penetration. Consistently achieved targets and grew business
following the created business plans agreed by MD/ board, little day to day contact required resulting in target
overachievement consistently throughout career at all levels.
EMPLOYMENT
March 2013- Present: Absolute Solar & Wind Ltd: Product /Sales Director, Wind Department
Responsible for starting department from scratch, created business plan, contract negotiations with Turbine
manufacturers (10-500KW), pricing strategy, full profit & loss margin control, sales structure, sales training, web
and marketing literature, telesales, managing sales team( 7 part time sales, 2 internal support),CRM, sales cycle and
procedure( site assessment, quotations, contracts, G59grid applications, planning, installation timeline).£2,200,000
million orders, £2,500.000 additional contracts GM 20%
May 2011- March 2013: SIAC Wind Energy (UK) Ltd: Regional Sales Manager
Responsible for the development and implementation of sales & marketing strategy for Startup Company offering
small wind turbines throughout the whole of Scotland. Responsible for unit, revenue and margin targets reporting
directly to MD. This involved marketing events, exhibitions, advertisement, direct client contact and presentation.
Site assessment, planning and DNO connection assistance given. Secondary route to market initiated, by identifying
and negotiating terms with existing reseller/installation companies offer rights to sell our product. Identified and

2. managed the supply chain from contract signing through to supply and delivery of all components and labour,
effectively complete project management. 2012 T/O £1,128,000.00, Margin £307,000 (105% Target), Units 35, Top
performance in UK & IRE.
Feb 2009 – May 2011: Atmos Consulting ltd: Business Development Manager
Responsible for revenue and margin growth of renewable energy consultancy, promoting technical and ecological services to
utilities, independent energy developers and venture capitalists. Responsible for promoting brand awareness, regional office,
marketing strategy and implementation, and web design. Negotiated and presented at board room level, reporting to Managing
Director. (See additional summary of achievements)
May 2003- Oct 2008: Metrolabel Pacific ltd Vancouver B.C. & North West U.S.A
Business Development Manager Planned and implemented strategy to enter new sales territory and new market sector, the
wine industry within north western USA. Created marketing & advertising campaigns, visited trade shows, made initial cold
calls, sales visits implementing a consultative sales cycle and closed. Liaised between customers, operations directors, sales
marketing VP’s, and internal graphic and production teams. Worked to strict time scales to ensure customers avoid fines.
Advised on different manufacturing techniques, costs and end results; enabling customers to choose appropriate strategy. Drove
turnover from $0.00 - $2,300,00.00 on leaving 25% margin.
August 2001 – March 2003: Planglow Labeling Systems Ltd: Accounts Manager
Responsible for developing new business from new customers and existing client base, covering Scotland and North of England.
Installed software programmes and trained staff on its use. Consult with all levels from sole tradersbusiness owners to
operations and marketing directors. Achieve sales targets and solve technical issues involving printers and Planglow’s software
packages. Assist clients with new label designs to develope and enhance branding. Top sales person in 2nd year.
Yr 1: 108 % Target, Yr 2: 111 % of Target, T/O £750 000. Key accounts include Compass Group & Sodexho.
July 97 - August 2001; Hilti (GB) Ltd: Technical Salesman
Responsible for gaining business, from new and existing accounts at office and site level, working to a sales target. Provide
technical solutions, support and demonstrations of Hilti products. Canvassed to architects, engineers, buyers and site agents.
Required to negotiate all financial contracts to maximise profitability, whilst providing the highest levels of customer support
within the industry.
May 92 - July 97 Cabletel- (NTL): Sales Advisor/Team Leader
Responsible for developing new business, working to consistently achieved monthly targets. Conduct all cold call canvassing of
appointments and presentations, set own journey plan, close all sales, to all demographic groups. Promoted to Team leader in
June 95, required to train new colleagues in product knowledge and sales techniques. Report to sales management on team
figures, projections and performances. Seconded to special projects, responsible for developing marketing strategies and sales
incentive schemes.
Professional Sales Training: & Membership of Professional Associations
Canadian Professional Sales Association: Metrolabel Vancouver B.C. 2004
Strategies for Successful Selling (SSS): Hilti(GB)Ltd Manchester U.K. 1997
Professional Sales Training Certificate: Cabletel (ntl) Glasgow U.K. 1994
Canadian Ski Instructors Association CSIA level 1 Vancouver B.C. 2006
Education:
2000 - 2002: Glasgow College of Commerce (Evening): H.N.C. Computing
1985 -1987: Glasgow College of Food Technology
1979-1985: McLaren High School, Callander, Scotland
References: On Request