3. A little bit about me Born 1982 Crawled 1983 Walked 1983 Discovered Soccer 1986 Qualified Life Guard B.Sc Mathematical Physics and Statistics M.Sc Statistics Clifffoney Celtic Player of the Year 2006-7 FAI Coaching Certificate (Kick 1)
4. Interests+Goals Fitness To provide an opportunity for young athletes to achieve their maximum potential both athletically and socially. Social Athletic Development
5. Concerns for Society Whats your currentlevel of daily physical activity? โOf men over the age of 25, 18% watch, on average, between 16 and 20 hours of television a week, compared to 8% of women. Of those who watch 20 hours or more of television a week, 33% said they did not engage in physical activity as they do not have the time!โ* How is it effecting your personal health? What example are you setting? *Food Safety Promotion Board Study 2000
10. Obstacles: Facilities Operate out of parks? Not very professional !?! Purpose Built stadium? Doesnโt reach enough people. Solution? Service Providers
11. Obstacles: Insurance The biggest issue for Primary schools around the country, preventing them from supplying the facilites for kids during break times No. No football boots means no insurance cover. Can I play on the football pitch? Solution? Key Motivated Insurance Providers: The Personal Touch
12. Obstacles: Who to Market to? Wanna come play football? Would your children like to join ActiveLeagues? They would be delighted. Sell to Kids? Sell to Parents? ExploitiveMarketing? Pardon? Solution? Community Support Groups & Local Councils
Social: Departmentย ofย Epidemiology, Universityย ofย Michigan studies have consistently shown increased riskย ofย death among persons with a low quantity, and sometimes low quality,ย ofย socialย relationships (which control for baseline health status)ย
So what's all the fuss and concern about?Fitness: Here in Ireland, according to a major survey of Irish adults carried out by the Food Safety Promotion Board in 2000, over 20% of men were found to be obese. In 1990 this figure was just 8%. In women, the rate of obesity was found to be 16%, up from 13%Obesity: The cost to the US economy of obesity related problems such as diabetes, heart disease, cancer and hypertension, just some of the conditions that research has linked to obesity, is now in excess of $100 billion a year, according to the National Institutes of Health.
Low CostHigh Intensity exercise
StickMan & StickGirl: Obviously StickGirl has all the answers
Chamber of Commerce
Simple Effective Marketing.Example of a ublin Astro Ad โHave you got the Balls?โ
Solution:Key Locations in the NorthWest (Galway Excluded)
An Agreement between the first of the facilators to host the first League on a trial basis
Based over 3 primary locations
Year one setup, i.e. Getting to the Break Even Point โ 48 hours of football.May, June, July, August