Comptel was in attendance as a sponsor, and we also hosted “The Seven Deadly Sins of Policy Control,” a session with our VP MONETIZER Simo Isomäki and our VP Solution Architecture Martin Vieth.

1. © COMPTEL CORPORATION 2016
SEVEN DEADLY SINS OF
POLICY CONTROL
Policy Control Conference 2016
SPEAKERS:
Simo Isomäki, VP Monetizer
Martin Vieth, VP Solution Architecture

2. © COMPTEL CORPORATION 2016
COMPLEXITY KILLS INNOVATION
Complexity and legacy prevent personalisation
and speed for new offer launches
© COMPTEL CORPORATION 2016

3. © COMPTEL CORPORATION 2016
POLICY CONTROL + NFV
MATCH MADE IN HEAVEN OR HELL?
Standardisation
vs. adaptability
Elasticity in only
one dimension
Scalability vs.
Agility vs.
Velocity
© COMPTEL CORPORATION 2016

4. © COMPTEL CORPORATION 2016
69% of CSPs
too slow to market with
product launches and
changes to plans
Source: Heavy Reading
Every change takes too long
Every change costs too much
Every change is very complex
Every change requires a project
LACKING AGILITY AND SPEED
TO LAUNCH A PRODUCT
© COMPTEL CORPORATION 2016

5. © COMPTEL CORPORATION 20165
Is there demand
for the newly
launched product?
Is the new product
profitable?
© COMPTEL CORPORATION 2016

6. © COMPTEL CORPORATION 2016
Why do customers
buy gigabytes?
‘Because
operators sell
gigabytes.’
HAS DATA MONETISATION REACHED PERFECTION?
Voice: unlimited
Voice: unlimited
Voice: unlimited
SMS: unlimited
SMS: unlimited
SMS: unlimited
Data: 1GB
Data: 4 GB
Data: 10 GB
Buy 15
Buy 20
Buy 35
FORCE-FED CUPS

7. © COMPTEL CORPORATION 2016
DATA DELUGE
• 90% of the data created during
the last 12 months
(Dreamforce)
CONNECT THE UNCONNECTED
• 4 billion people are not connected
• 50 billion devices by 2020 (Cisco)
VIDEO ERA
• 360° video
• From pictures to videos
• Real-time broadcasting
© COMPTEL CORPORATION 2016

8. © COMPTEL CORPORATION 2016
EQUAL SPEED FOR ALL APPS. WHY?
Static Quality
of Service.
Asymmetric
Internet.
360° streaming
video
Netflix & Twitter
Same speed. Why?
© COMPTEL CORPORATION 2016

9. © COMPTEL CORPORATION 2016
Every European must
have access to the
open internet.
MINISTRY OF EQUALITY
All internet
traffic must be
treated equally.
?!
© COMPTEL CORPORATION 2016

10. © COMPTEL CORPORATION 2016
Thank you
© COMPTEL CORPORATION 2016

11. © COMPTEL CORPORATION 2016© COMPTEL CORPORATION 2016