The document discusses effective website structure. It recommends structuring a website to satisfy both users and search engines. Key recommendations include knowing your goals and competitors, benchmarking other sites, removing duplicate content, and increasing user engagement. The document outlines real and virtual directory structures. For a real structure, it suggests identifying key areas and verticals/horizontals, maintaining a clear flow, and effective internal and external linking. For a virtual structure, it recommends identifying unique silos, arranging existing links, and using redirects or canonical tags for duplicates. Maintaining the basics is emphasized for both structures.