1. Put the Harley-Davidson brand in the
palm of every customer’s hand!
A custom app for your dealership is a comprehensive “all-in-one”
Sales, Service, and Communication Solution. 1

2. Why a Mobile Application?
Quite simply: Mobility!
The combined marketing efforts of radio, television, industry
magazines, websites, and even the canvas of a UFC match,
cannot compare to the power of instant connectivity to your
brand’s most powerful commodity:
Its Loyal Customers!
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3. Mobile Applications for
Harley-Davidson Dealers ®
Calibrated, designed, and delivered specifically for the retail dealer industry,
Specialty Mobile Apps are customizable to the market you live in.
Specialty Mobile Apps uses images supplied by the dealer, as well as images from the dealer’s website,
to create and present a design direction based on that dealer’s specific brand assets. Collaborating with
the dealer, we then apply the established creative direction to all screens of the Application. Once
created, the mobile application is generated, packaged, and made available to the dealer’s customers
through the respective smartphone app marketplaces.
As a marketing partner to the dealer, Specialty Mobile Apps builds and supplies custom graphics,
including web icons, internet landing pages, in-dealer posters, and all the promotional tools to help the
dealership hit the market hard!
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4. Control Functionality &
Customization
Our revolutionary design portal gives dealers complete control over
instant, real-time connectivity to their prospective and current
customers. Dealers can upload images, choose colors, customize
items displayed, and continue the fully branded experience we have
created.
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5. Sales Department
 Sales Contacts – App allows sales staff to stay in
contact with customers and advise of new models or
products.
 Increase Sales – Send promotions and coupons that
are date- and time-specific. Create ―Door Crasher‖
deals that deliver measureable traffic to the dealership.
 QR Codes – Generate QR Codes and links to
promotional media, events, fresh trades or Harley-
Davidson® special sales and promotions.
 Push Notifications – Dealers can send targeted
messages and information to their customers.
 Directions – Provide turn-by-turn driving directions to
single, or multiple dealer locations. Perfect for dealers
with events and promotions happening at different
locations on the same day.
All on the go! All in your customer’s palm!
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6. New & Used Sales Inventory
Showcase new and used vehicle inventory, and let
customers access it 24 hours a day, 7 days a week!
Real-time inventory – Because our mobile apps are directly connected to the
dealer’s inventory feed, dealers can quickly update inventory, load photos,
and make the information available immediately to all of their mobile
customers. As the bikes sell, they automatically come off the app.
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7. Service Department
 Specials – App can notify customers of maintenance
specials and allow dealers to target groups of customers
and drive business to the service department on low
production days and drive absorption up.
 Increase Sales Opportunities – Maximize potential
profits per repair order with seasonal sales, promotions
and coupons. Easy up-sell opportunities with happier,
well informed customers.
 Schedule Service Appointments – Make it easy for
customers to schedule service appointments, directly
connected to the dealers DMS.
 Bike Broke Down? – In seconds, customers can easily
call their dealer’s service department.
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8. Customer Service & Retention
 Customer Satisfaction: Built into the mobile app
platform are several key places where customers can
easily connect with sales, parts, service, rentals, and
H.O.G.® Chapters, all within the reach of their own
thumbs.
 Social Media: Our apps integrate with Facebook,
Twitter, and YouTube to help promote dealership sales,
events, promotions or bike nights. Customer
notifications are a snap, and they keep the dealer’s
customers informed, educated and happy.
The internet has changed how consumers buy vehicles and how dealers sell
them. Mobile markets have a bigger impact than ever before because of
their rapid growth rates.
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9. Mobile Marketing
Turn a customer’s mobile device into a tool dealers
can use to send marketing promotions, and drive
business to their way
Using our custom design portal, a dealer can generate messages to send to their customers’ mobile
devices. Similar to email—and an email can be sent as well—these promotional messages appear in the
user’s application. They can read the message, but unlike email they are also able to take action within
their message. For example, a dealer can send a promotion for an oil change which has an embedded
button that the reader can click to take advantage of the promotion.
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10. Push Notifications
Dealers can send targeted information to their customers!
A True “unfair advantage” over the
competition.
Our apps allow dealers full control over
sending unlimited instant Messages & Push
Notifications about specials, sales, promotions,
and events to customers, creating immediate
connection and driving dealer traffic.
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11. Get the Message Out!
Dealers don’t wait for their customers to come to them. With a Specialty Mobile
App, they can go to their customer right now!
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12. QR Codes
QR Codes are a fantastic way to engage customers. Using our design portal,
dealers can easily create their own QR Codes and link them to videos,
websites, and any webpage with a URL. They can print out the QR Codes and
attach them to brochures, billboards, and inventory, and let their customers
scan them for more information.
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13. Customize Appearance
Changing the colors, graphics, and order of icons allows a
dealer to make their application a unique experience.
We know dealers want applications that reflect their brands and
provide value-added services to their customers. To facilitate this,
our platform allows dealers to customize the complete user
experience, choosing the colors, images, icons, and text.
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14. Behind the Bars
Specialty Mobile Apps begins building immediately
Our automated mobile app technology allows us to begin building and customizing the dealer’s app immediately.
Dealers just register and send an image of a brand logo and a pictures of the dealership… It’s THAT easy!
Update your content anytime, instantly!
Using our easy-to-use design portal, a dealer can update content and make it available instantly to all of their customers’
supported devices. A dealer can instantly change the hours of operation from ―winter hours‖ to ―summer hours.‖
App Store Submission and Approval
We have extensive experience dealing with Apple’s and Android’s approval processes. We handle all the complexity
from start to finish.
New Features and Functionality
Dealers have the opportunity to take advantage of new features and functionality, along with live dealer support for
different platforms and devices as technology evolves. We work hard to increase the value of our client’s mobile
investment.
Live Support
Specialty Mobile App’s unparalleled customer service sets us apart from the rest of the pack. After an app is approved
and published live for download, we schedule training with all our clients to show each of them how to effectively use
their app and how to make changes, edits, send push notifications, etc. -- we ensure that our clients are comfortable and
confident in the use of our app platform.
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15. Mobile App Features
 Instant Dealer Contact
 Easy Customization
 Content Changes on Demand
 Powerful Management Portal
 Send Notifications to Customers
 Schedule Service
 Customize Advertising
 Build “Daily Specials”
 Turn-by-Turn Directions
 Interactive Event Calendar
 Social Media Integration
 New and Used Inventory
 Hours and Maps
 And Many More Valuable Features
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16. Testimonials
Hear from some of our many happy Dealers…
―After months of trying to build and design our own mobile app just for Apple, we turned to
Specialty Mobile Apps for some assistance. It did not take us long to immediately drop our
internal production and turn our entire mobile app development to the team at Specialty
Mobile. Their App Engine had many more features, and offered premium benefits like
integrated inventory, QR Codes, and native Push Notifications. If you are shopping for a
mobile app, look no further - choose Specialty Mobile.‖
Phillip McKee, Marketing Manager
Arizona Harley, Anthem Harley-Davidson
―We knew nothing about mobile apps other than we had to get one. Dealing with the entire team at Specialty Mobile
Apps has been a pleasure, from the marketing of our app to the ongoing training on the system. We can highly
recommend Specialty Mobile Apps.‖
Suzy Carroll, Store Manager
Ocean County Harley-Davidson
―I can highly recommend Specialty Mobile Apps. In fact we’re so pleased, we purchased a second app for our Mad
River location. To discuss our experience, you can call me personally at the dealership at (330) 364-6519.‖
Steve Dulaney, General Manager
Adventure Harley-Davidson
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17. Get Started Today!
What is included?
 An Account Manager that walks your dealers through every aspect of the app
development process -- graphics approval, app submission, build, and launch.
 After-sale service, support, and training--the Foundation of our growth: We operate with
―No Contracts‖; if our service, technology, or platforms do not perform as advertised…
Fire us!
 We currently support various products including iPhone, iPad, Android, and Kindle Fire
devices. Subscription and setup fees include free access to new devices as they
become available on our platform.
 We review, edit, and submit the dealer’s app to the various app marketplaces and stay
in constant communication with the dealer. Our custom apps are exciting, and create a
stir at any dealership.
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19. Contact
Specialty Mobile Apps
For any questions, please feel free to contact us at your
convenience.
Tony Havens
CEO
(866) 537-7069 Ext-204
alhavens@specialtyreportsinc.com
Jeff Dobish
Vice President, Marketing
(866) 537-7069 Ext-252
jeff@specialtyreportsinc.com
Specialty Mobile Apps
462 Seventh Avenue, 20th Floor
New York, NY 10018
(866) 537-7069
www.SpecialtyMobileApps.com
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