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STEADY CASHFLOW

EXPLOSIVE GROWTH

1
REQUIRED STATEMENT ABOUT FORECASTS
Calpian’s models and projections are based on certain key assumptions, including but not limited to the following:
• Availability of adequate and appropriately priced financing to continue in business
• Availability of acquisitions which can be completed
• Continued performance of key staff
• Continued favorable business conditions and economic climate.

• Money on Mobile Forecasts are the representation of MoM Management.
Certain of the statements contained herein may be statements of future expectations and other forward-looking statements that
are based on management's current views and assumptions and involve known and unknown risks and uncertainties that could
cause actual results, performance or events to differ materially from those expressed or implied in such statements. In addition
to statements which are forward-looking by reason of context, the words “may,” “will,” “should,” “expects,” “plans,” “intends,”
“anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” and similar expressions identify forward-looking
statements. Actual results, performance or events may differ materially from those in such statements due to, without limitation,
(i) our ability to acquire retail credit card processing residual streams (“residuals”), (ii) our ability to raise capital to fund our
acquisitions, (iii) our ability to successfully integrate multiple residuals acquisitions, (iv) changing levels of competition, (v)
changes in laws and regulations, including government regulation of the credit card processing industry and other related
financial institutions, and (vi) general competitive factors. This business plan is for confidential information purposes only and is

not a solicitation for investment.
THIS DOCUMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY
SECURITIES. ANY OFFER OF SECURITIES OF THE COMPANY SHALL BE MADE ONLY TO QUALIFIED INVESTORS IN
ACCORDANCE WITH APPLICABLE SECURITIES LAWS. THE SECURITIES LAWS PROHIBIT ANY PERSON WHO HAS
MATERIAL NON-PUBLIC INFORMATION ABOUT A COMPANY FROM PURCHASING OR SELLING, DIRECTLY OR
INDIRECTLY, SECURITIES OF SUCH COMPANY.

2
How Does Calpian Increase Shareholder Value?

• Experienced leadership
• Steady cash flow in US
• Explosive growth in India through Money On
Mobile
• Possible IPO in Mumbai in 2015?
3
COMPANY OVERVIEW – Best of Both Worlds
Calpian Commerce –
U.S. cash flow business

Money on Mobile©
Mobile Payments in India
Explosive Growth

Provides credit and debit card
processing services to small
retail merchants in the U.S.

India based mobile payments
company that allows users to
make
simple
financial
transactions with their cell
phone.

Growth
through
acquiring
portfolios from Independent
Services Organizations (ISO’s).

Acquired stake in March 2012
with options to purchase up to
74%.

Best of Both Worlds:
• Steady Cash Flow
• Explosive Growth
4
MANAGEMENT TEAM
Average 20 years in payments

Harold Montgomery – CEO
Stanford MBA 1985
Started in payments in 1987

Shashank Joshi – President MoM
Maharastra Institute of Technology
10 years in payments

Craig Jessen – President
SMU MBA 1984
Started in payments in 1991

David Pilotte – CFO
University of Houston MBA 1986, CPA
With Calpian since 2010

Tom Tesmer – COO Merchant Operations
University of Washington
30+ years in payments and technology operations

5
STEADY CASHFLOW
• Provides credit and debit card processing services to small retail
merchants in the U.S.

• Growth through acquiring Independent Sales/Services Organizations
(ISO’s)

6
CALPIAN, INC.
A Low Cost Provider

•
•
•
•
•

Provides card processing to 16,000 small merchants and B2B clients
Operates its own processing gateway - SecurePayTM

Operates sales offices in upstate New York, Atlanta
Top notch IT support team provides technical integration services for merchants
Growth organically and through acquisition

Low cost processor
Low cost sales engine
Provider of technical solutions to
complex payment needs (Healthcare)

7
U.S. CORE BUSINESS: STEADY, GROWING CASH FLOWS
•
•
•
•

Acquires cash flows in the US
Payment processing contracts
Pay 2x-3x annual CF
Cash Flow Positive Now

*Audited

2011*

2012*

2013

2014

2015

2016

Revenue

2.8

3.4

23.3

39.2

45.8

51.8

EBITDA

0.5

(0.4)

1.5

5.3

9.3

14.3

* Audited

•

Public Comparable: Heartland Payment Systems (HPY), Vantiv (VNTV)
*FY 2013 and beyond objectives are not formal guidance; only to be used for informational purposes - All values in USD

8
EXPLOSIVE GROWTH
•
•
•
•

Money on Mobile is a way for consumers to pay using the cell
phone
Uses a virtual currency available at retail stores at retail stores
Replaces the checkbook or debit card used in the U.S.
Calpian invested in Money on Mobile March 2012

9
INDIA BACKGROUND
•

Population 1.2 Billion, growing to 1.6 Billion by 2030

•

Middle Class = ~300 million people ($500 income/month)

•

Per Capita GDP = $300 income/month

•

Economy growing 6+% per year

Source: CIA.gov World Fact Book

The Next Global Growth Engine?
10
CHALLENGES AND OPPORTUNITIES IN INDIA

All Cash Economy

Lack of Bank Accounts
(only 200M of 1.2B people)

No Payment Mechanisms
(credit, debit or check)

Weak Transportation
(daily errands take time)

Addressable Market is 750+MILLION mobile phones
1 BILLION SIM cards
The window for a fast, easy, reliable payment system is wide open.
11
WHAT CAN YOU BUY?
Allows consumers to use their mobile phone to transact:
Pre-paid Cell Phone

Pre-paid Television

Utility Bill Payment

Ticketing

Shopping

Total Combined Market ~$200 Billion +

• Fast, easy, reliable, cheap
• HUGE value proposition vs. current methods
• Rural to Urban migration feeds Domestic Remittance
12
HOW DOES MoM WORK?
15 Cell Providers
6 Satellite TV

B to B
Transaction
Margin =
0.5% to MoM

5

151,530
Retailers

62.6
Million
Consumers

6

Each Retailer has a prepaid virtual bank account to purchase airtime minutes
13
14
MoM- Retailers

151,530
332.6% Inc
Money on Mobile
Retailers

160,000

140,000

Calpian’s first
investment 45,562

120,000
100,000
80,000
60,000
40,000
20,000
0

Retailers are commission sales people

15
MoM – Cumulative Unique Users on System

Money on Mobile
Cumulative Unique Phone Number Users

62,614,186
1,918.8% Inc

70,000,000
60,000,000

50,000,000

Calpian’s first
investment – 3,263.269

40,000,000
30,000,000
20,000,000
10,000,000
Apr- May- Jun- Jul-12 Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul-13
12
12
12
12
12
12
12
12
13
13
13
13
13
13

16
MoM – 30 Day Active Repeat Users on System

8,822,774
270.4% Inc
Calpian’s first
investment – 3,263.269

17
MoM – Volume Processed
Rs Volume Processed

Rs 912 M
357.5% Inc
U.S. $15.0 M

1,000,000,000

900,000,000
800,000,000
700,000,000

Volume at Calpian’s first
investment – Rs 225 M

600,000,000
500,000,000

400,000,000
300,000,000
200,000,000
100,000,000
0

18
MoM – Transactions Processed
Money on Mobile
Number of Transactions

12.5 M
338.8% Inc

14,000,000
12,000,000

Calpian’s first
investment – 3.6 M

10,000,000
8,000,000

6,000,000
4,000,000
2,000,000
0

19
Money on Mobile: 10x Nearest Competitor
Store
Count

User
Count

Monthly
Processed
Volume

Notes

Money on
Mobile
(July ’13)

151, 530

62 million

Rs 912 million

Growing
6%/month on
month

Beam Money
(May ‘13)

50,000

18 million

Rs 91 million

Searching for
capital

AirTel Money

Unknown

Unknown

Rs 15 million

Not
Interoperable

Vodafone

8,000

Unknown

Unknown

Beginning
phase – not
interoperable

First Mover Advantage to Money on Mobile

MoM is:

• Best Financed
• Only One w/ Full Suite of Services
• Greenfield Opportunity
20
COMPARE TO M-PESA IN KENYA
M-PESA
•
•
•
•

First Mobile Money System
Started April 2007
Domestic Remittance is majority of volume
Ubiquitous presence in Kenya

M-Pesa Metrics

Kenya

95% of Adults

21 Million

Transaction Volume
42% of GDP
Estimated Net Operating
Revenue (1.0%)

$32.4 Billion
$320 million/year

India is 30x Kenya in size
21
SUMMARY
• Management team has significant experience in payment industry
• Focused on building shareholder value
• Calpian is well positioned to aggregate steady recurring monthly
cash flows in the US

• Money on Mobile growing fast in India

22
STEADY CASHFLOW

EXPLOSIVE GROWTH

23
HOW DOES RETAILER TO CONSUMER WORK?
Prepaid Minutes
transferred to
consumer
62,614,186
Consumers
July 2013

15 Cell Providers
6 Satellite TV

151,530 July
2013 Retailers

SMS Text
Instructions to
Transfer Money to
Consumer’s Phone
12,492,307 July 2013
Transactions

SMS Text Instructions to
Transfer Minutes/Money
to Consumer’s Phone
Reduce Retailer’s Balance

After receipt of cash from the consumer, the retailer sends SMS text to MoM and within
seconds virtual money is added to the consumer’s phone.
24
ISO ROLE IN THE PAYMENTS INDUSTRY
Card Issuing Banks

Calpian’s Target
Market

Transaction Processors

(Citibank, B of A, etc.)

(TSYS, First Data, Paymentech, Elavon,
Global, Alliance Data)
Top 10 Processors have 90% market share

Contract from processor
allows ISO to sell services
to smaller retailers.

Large
Merchants
(109,500)

CONFIDENTIAL

(<200 in US)

Processors
pay
ISO
residuals for customer
service support functions.

Medium-Sized
Merchants
(876,000)

Consumer
Card Holders

Super ISOs

Sales and
customer
service

Independent Sales
Organizations
(ISOs)
(10,000 in the US)

Small Merchants
(6.3 Million)
25
COMPONENTS OF A PAYMENT TRANSACTION
ISO Receives 0.25% - 0.50%
of each transaction
~$40/store/month
Cardholder

Merchant Processors

Merchant /
Retailer

Credit Card
Association Network

Calpian’s
SecurePayTM
Processing Gateway
Merchant /
Sponsoring Bank

CONFIDENTIAL

Merchant Processor

Cardholder’s Bank

26
CALPIAN COMMERCE ACQUISITION
PHASE 1- Clean Up:

• Improvements to Revenue and Operations
• Consolidate office functions from IL and NY to GA
• Utilize payment gateways acquired
• Inject Calpian’s CRM software and training into the
• Streamline internal processes
• Eliminate costs where necessary

sales teams

Phase 2 - Going Forward:

• Target specific verticals to expand revenue base - healthcare
• Capitalize on expertise/history in those key verticals
• Build commissioned Direct Sales team
27
CALPIAN COMMERCE ACQUISITION SUMMARY
•
•
•
•
•
•
•
•
•

March 15, 2013, acquired assets of Pipeline Data, Inc.
Created Calpian Commerce, Inc.
Acquired for $9,750,000 in cash

$2M monthly new revenue acquired
12,457 new merchants acquired
Provides CLPI with full service business for generating new business

New direct sales offices in GA and NY
Sales staff of 18 including 6 sales and 12 telemarketing personnel
Proprietary software gateway allows least cost routing for transactions

28

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Calpian Presentation August 2013

  • 2. REQUIRED STATEMENT ABOUT FORECASTS Calpian’s models and projections are based on certain key assumptions, including but not limited to the following: • Availability of adequate and appropriately priced financing to continue in business • Availability of acquisitions which can be completed • Continued performance of key staff • Continued favorable business conditions and economic climate. • Money on Mobile Forecasts are the representation of MoM Management. Certain of the statements contained herein may be statements of future expectations and other forward-looking statements that are based on management's current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. In addition to statements which are forward-looking by reason of context, the words “may,” “will,” “should,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” and similar expressions identify forward-looking statements. Actual results, performance or events may differ materially from those in such statements due to, without limitation, (i) our ability to acquire retail credit card processing residual streams (“residuals”), (ii) our ability to raise capital to fund our acquisitions, (iii) our ability to successfully integrate multiple residuals acquisitions, (iv) changing levels of competition, (v) changes in laws and regulations, including government regulation of the credit card processing industry and other related financial institutions, and (vi) general competitive factors. This business plan is for confidential information purposes only and is not a solicitation for investment. THIS DOCUMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES. ANY OFFER OF SECURITIES OF THE COMPANY SHALL BE MADE ONLY TO QUALIFIED INVESTORS IN ACCORDANCE WITH APPLICABLE SECURITIES LAWS. THE SECURITIES LAWS PROHIBIT ANY PERSON WHO HAS MATERIAL NON-PUBLIC INFORMATION ABOUT A COMPANY FROM PURCHASING OR SELLING, DIRECTLY OR INDIRECTLY, SECURITIES OF SUCH COMPANY. 2
  • 3. How Does Calpian Increase Shareholder Value? • Experienced leadership • Steady cash flow in US • Explosive growth in India through Money On Mobile • Possible IPO in Mumbai in 2015? 3
  • 4. COMPANY OVERVIEW – Best of Both Worlds Calpian Commerce – U.S. cash flow business Money on Mobile© Mobile Payments in India Explosive Growth Provides credit and debit card processing services to small retail merchants in the U.S. India based mobile payments company that allows users to make simple financial transactions with their cell phone. Growth through acquiring portfolios from Independent Services Organizations (ISO’s). Acquired stake in March 2012 with options to purchase up to 74%. Best of Both Worlds: • Steady Cash Flow • Explosive Growth 4
  • 5. MANAGEMENT TEAM Average 20 years in payments Harold Montgomery – CEO Stanford MBA 1985 Started in payments in 1987 Shashank Joshi – President MoM Maharastra Institute of Technology 10 years in payments Craig Jessen – President SMU MBA 1984 Started in payments in 1991 David Pilotte – CFO University of Houston MBA 1986, CPA With Calpian since 2010 Tom Tesmer – COO Merchant Operations University of Washington 30+ years in payments and technology operations 5
  • 6. STEADY CASHFLOW • Provides credit and debit card processing services to small retail merchants in the U.S. • Growth through acquiring Independent Sales/Services Organizations (ISO’s) 6
  • 7. CALPIAN, INC. A Low Cost Provider • • • • • Provides card processing to 16,000 small merchants and B2B clients Operates its own processing gateway - SecurePayTM Operates sales offices in upstate New York, Atlanta Top notch IT support team provides technical integration services for merchants Growth organically and through acquisition Low cost processor Low cost sales engine Provider of technical solutions to complex payment needs (Healthcare) 7
  • 8. U.S. CORE BUSINESS: STEADY, GROWING CASH FLOWS • • • • Acquires cash flows in the US Payment processing contracts Pay 2x-3x annual CF Cash Flow Positive Now *Audited 2011* 2012* 2013 2014 2015 2016 Revenue 2.8 3.4 23.3 39.2 45.8 51.8 EBITDA 0.5 (0.4) 1.5 5.3 9.3 14.3 * Audited • Public Comparable: Heartland Payment Systems (HPY), Vantiv (VNTV) *FY 2013 and beyond objectives are not formal guidance; only to be used for informational purposes - All values in USD 8
  • 9. EXPLOSIVE GROWTH • • • • Money on Mobile is a way for consumers to pay using the cell phone Uses a virtual currency available at retail stores at retail stores Replaces the checkbook or debit card used in the U.S. Calpian invested in Money on Mobile March 2012 9
  • 10. INDIA BACKGROUND • Population 1.2 Billion, growing to 1.6 Billion by 2030 • Middle Class = ~300 million people ($500 income/month) • Per Capita GDP = $300 income/month • Economy growing 6+% per year Source: CIA.gov World Fact Book The Next Global Growth Engine? 10
  • 11. CHALLENGES AND OPPORTUNITIES IN INDIA All Cash Economy Lack of Bank Accounts (only 200M of 1.2B people) No Payment Mechanisms (credit, debit or check) Weak Transportation (daily errands take time) Addressable Market is 750+MILLION mobile phones 1 BILLION SIM cards The window for a fast, easy, reliable payment system is wide open. 11
  • 12. WHAT CAN YOU BUY? Allows consumers to use their mobile phone to transact: Pre-paid Cell Phone Pre-paid Television Utility Bill Payment Ticketing Shopping Total Combined Market ~$200 Billion + • Fast, easy, reliable, cheap • HUGE value proposition vs. current methods • Rural to Urban migration feeds Domestic Remittance 12
  • 13. HOW DOES MoM WORK? 15 Cell Providers 6 Satellite TV B to B Transaction Margin = 0.5% to MoM 5 151,530 Retailers 62.6 Million Consumers 6 Each Retailer has a prepaid virtual bank account to purchase airtime minutes 13
  • 14. 14
  • 15. MoM- Retailers 151,530 332.6% Inc Money on Mobile Retailers 160,000 140,000 Calpian’s first investment 45,562 120,000 100,000 80,000 60,000 40,000 20,000 0 Retailers are commission sales people 15
  • 16. MoM – Cumulative Unique Users on System Money on Mobile Cumulative Unique Phone Number Users 62,614,186 1,918.8% Inc 70,000,000 60,000,000 50,000,000 Calpian’s first investment – 3,263.269 40,000,000 30,000,000 20,000,000 10,000,000 Apr- May- Jun- Jul-12 Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul-13 12 12 12 12 12 12 12 12 13 13 13 13 13 13 16
  • 17. MoM – 30 Day Active Repeat Users on System 8,822,774 270.4% Inc Calpian’s first investment – 3,263.269 17
  • 18. MoM – Volume Processed Rs Volume Processed Rs 912 M 357.5% Inc U.S. $15.0 M 1,000,000,000 900,000,000 800,000,000 700,000,000 Volume at Calpian’s first investment – Rs 225 M 600,000,000 500,000,000 400,000,000 300,000,000 200,000,000 100,000,000 0 18
  • 19. MoM – Transactions Processed Money on Mobile Number of Transactions 12.5 M 338.8% Inc 14,000,000 12,000,000 Calpian’s first investment – 3.6 M 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 19
  • 20. Money on Mobile: 10x Nearest Competitor Store Count User Count Monthly Processed Volume Notes Money on Mobile (July ’13) 151, 530 62 million Rs 912 million Growing 6%/month on month Beam Money (May ‘13) 50,000 18 million Rs 91 million Searching for capital AirTel Money Unknown Unknown Rs 15 million Not Interoperable Vodafone 8,000 Unknown Unknown Beginning phase – not interoperable First Mover Advantage to Money on Mobile MoM is: • Best Financed • Only One w/ Full Suite of Services • Greenfield Opportunity 20
  • 21. COMPARE TO M-PESA IN KENYA M-PESA • • • • First Mobile Money System Started April 2007 Domestic Remittance is majority of volume Ubiquitous presence in Kenya M-Pesa Metrics Kenya 95% of Adults 21 Million Transaction Volume 42% of GDP Estimated Net Operating Revenue (1.0%) $32.4 Billion $320 million/year India is 30x Kenya in size 21
  • 22. SUMMARY • Management team has significant experience in payment industry • Focused on building shareholder value • Calpian is well positioned to aggregate steady recurring monthly cash flows in the US • Money on Mobile growing fast in India 22
  • 24. HOW DOES RETAILER TO CONSUMER WORK? Prepaid Minutes transferred to consumer 62,614,186 Consumers July 2013 15 Cell Providers 6 Satellite TV 151,530 July 2013 Retailers SMS Text Instructions to Transfer Money to Consumer’s Phone 12,492,307 July 2013 Transactions SMS Text Instructions to Transfer Minutes/Money to Consumer’s Phone Reduce Retailer’s Balance After receipt of cash from the consumer, the retailer sends SMS text to MoM and within seconds virtual money is added to the consumer’s phone. 24
  • 25. ISO ROLE IN THE PAYMENTS INDUSTRY Card Issuing Banks Calpian’s Target Market Transaction Processors (Citibank, B of A, etc.) (TSYS, First Data, Paymentech, Elavon, Global, Alliance Data) Top 10 Processors have 90% market share Contract from processor allows ISO to sell services to smaller retailers. Large Merchants (109,500) CONFIDENTIAL (<200 in US) Processors pay ISO residuals for customer service support functions. Medium-Sized Merchants (876,000) Consumer Card Holders Super ISOs Sales and customer service Independent Sales Organizations (ISOs) (10,000 in the US) Small Merchants (6.3 Million) 25
  • 26. COMPONENTS OF A PAYMENT TRANSACTION ISO Receives 0.25% - 0.50% of each transaction ~$40/store/month Cardholder Merchant Processors Merchant / Retailer Credit Card Association Network Calpian’s SecurePayTM Processing Gateway Merchant / Sponsoring Bank CONFIDENTIAL Merchant Processor Cardholder’s Bank 26
  • 27. CALPIAN COMMERCE ACQUISITION PHASE 1- Clean Up: • Improvements to Revenue and Operations • Consolidate office functions from IL and NY to GA • Utilize payment gateways acquired • Inject Calpian’s CRM software and training into the • Streamline internal processes • Eliminate costs where necessary sales teams Phase 2 - Going Forward: • Target specific verticals to expand revenue base - healthcare • Capitalize on expertise/history in those key verticals • Build commissioned Direct Sales team 27
  • 28. CALPIAN COMMERCE ACQUISITION SUMMARY • • • • • • • • • March 15, 2013, acquired assets of Pipeline Data, Inc. Created Calpian Commerce, Inc. Acquired for $9,750,000 in cash $2M monthly new revenue acquired 12,457 new merchants acquired Provides CLPI with full service business for generating new business New direct sales offices in GA and NY Sales staff of 18 including 6 sales and 12 telemarketing personnel Proprietary software gateway allows least cost routing for transactions 28