The popular Pareto Principle states that 80% of outcomes result from 20% of all causes for any given event. The same holds true for professional B2B services companies when it comes to revenue and clients. 80% of revenue comes from 20% of clients. Incorporate the following checklists in your B2B business plan to retain valuable customers:

1. CHECKLIST FOR
PROFESSIONAL
COMPANIES TO
RETAIN VALUABLE
CUSTOMERS

2. The popular Pareto Principle states that 80% of outcomes result from 20% of
all causes for any given event. The same holds true for professional B2B services
companies when it comes to revenue and clients. 80% of revenue comes from 20%
of clients. Incorporate the following checklists in your B2B business plan to retain
valuable customers:

3. RESEARCH CLIENTS
Invest in client research. Dedicate resources to analyze clients so that
you can better understand their evolving needs.

4. COMPETITOR
ANALYSIS
Keep your eye on competitors.
The needs of buyers keep
evolving so make sure you
best cater to your clients'
needs.

5. PRESENT IMPECCABLY
Once you understand what your clients want,
what competitors are offering and what you
can offer, it is time to make a sales pitch. Create
an impeccable sales presentation that puts all
the elements together.

6. TIMELY REPORTING
Clients want to feel valued. Provide your clients with
detailed analytics of calls, meetings, call-to-meeting
ratios, lead conversion ratios and other similar metrics.

7. UP SELL
Upsell is a technique that benefits both clients and professional services
companies. Invest resources in up-selling new solutions to existing clients that
improve their operational processes and bottom line.

8. https://www.railrcs.com/
THE SUMMARY
Consistent evolution is key in a competitive world. Gain an edge over your
competitors with these time-tested strategies for professional companies
to retain valuable customers.