Outreach & Communications: CRO Retreat

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Presentation on community outreach and civic engagement strategies by Rebecca Sanborn Stone. Delivered at the first Community Resilience Organizations retreat, May 18, 2015. www.gocros.org

Regierungs- und gemeinnützige Organisationen

Community Outreach &
Communications
Rebecca Sanborn Stone
Associate Director, CROs

PTO
Members
PreschoolersLadies
Who
lunch
Bethel
Mafia
Fire
Dept.
Mobile
home
Park
Commuters
Business
Association
New
residents
Non-Eng
Speaker
Conservation
commission
ange
toric
ciety
ung
milies Gilead
seed
savers

Happy Bystanders
Bystanders
Spreaders
Participants
Evangelists
Instigators

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Outreach & Communications: CRO Retreat

1. Community Outreach & Communications Rebecca Sanborn Stone Associate Director, CROs

2. {a riddle}

4. TIPS 12

5. #1 Know Your Community

7. PTO Members PreschoolersLadies Who lunch Bethel Mafia Fire Dept. Mobile home Park Commuters Business Association New residents Non-Eng Speaker Conservation commission ange toric ciety ung milies Gilead seed savers

9. #2 Know Your Goals

10. Happy Bystanders Bystanders Spreaders Participants Evangelists Instigators

11. #3 Meet People Where They Are

12.

13. #4 Find Connectors

14.

15.

16. #5 Keep it Local

17.

18. #6 Surprise Them

19.

20.

21.

22.

23. #7 Mix It Up

24.

25.

26. #8 Tell Stories

27.

28.

29. #9 Call to Action

30.

31.

32.

33. #10 Use Technology… Sometimes

34.

35.

36. #11 Just Do It.

37.

38.

39. #12 Celebrate!

Hinweis der Redaktion

Simple challenges: unique recipe, easy replication, no expertise required, recipe specifies ingredients & quantity Complicated challenges: success requires complex formulas; one success increases likelihood of next; high expertise & training required; high degree of certainty about outcome; can separate parts of process Complex: experiences provides no guarantee of success; expertise helps; every child unique and must be understood as individual; uncertainty about outcome; can’t separate parts from whole
How many people want to engage the general public? Trick question. THERE IS NO GENERAL PUBLIC
You want ____ to ____: Bystanders… Listen Spreaders… Share Participants… Engage Evangelists… Sell Instigators… Create
Meet people in locations where they are, but also find the right messages. Also means finding what people are ready for.
Might be unusual, trusted people in the community. Police, churches, teachers, bartenders
Choose the right channels. Do it well.
Starksboro. Victor Idaho.
Starksboro. Victor Idaho.