Wolverine Caucus Event of 3/1 featured Ken Fischer, President of University Musical Society

1. Presentation to the Wolverine Caucus ForumLansing MichiganWednesday, March 16, 2011Why Investing in Arts and Culture Makes Sense for the Reinvention of Michigan

2. Outline for Today Some of Michigan’s arts and culture highlights 10 reasons why investing in arts and culture makes sense for the reinvention of Michigan Resonance to Michigan’s Defining Moment Public Engagement Campaign of The Center for Michigan – 10,000 voices Resonance to Governor Snyder’s Top 10 Plan to Reinvent Michigan – Michigan 3.0, the Era of Innovation Three recommendations from ArtServe Michigan for the Michigan Council for Arts and Cultural Affairs

3. Plymouth (between Ann Arbor and Detroit)The community supported its arts programs Peter Sparling Principal Dancer Martha Graham Dance Co. U-M Dance Department Tom Hulce Academy-Award Nominee Played Mozart in Amadeus Larry Livingston Dean of Rice and USC Schools of Music

4. The Henry FordAmerica’s Greatest History Attraction

5. From The Henry Ford Economic Impact Analysis 2009A&K Research In 2009, The Henry Ford hosted over 1,500,000 visitors, spending almost $135 million in the Detroit area. The Henry Ford visitors contributed $7.7 million in state sales tax revenue, of which $2.0 million was generated by gas tax revenue. Groups with out-of-state visitors spent almost $67 million in the local community, accounting for 50% of the amount spent by The Henry Ford visitors. The Henry Ford visitors provided a direct impact on the statewide economy of more than $121 million and almost $200 million when secondary affects are added. These figures represent the results of spending that stayed within the Michigan economy. Out-of-state visitors created an impact of just over $100 million in the state economy based on the direct and secondary effects of their spending.

6. Interlochen Center for the Arts Peter Yarrow Jessye Norman Meredith Baxter LorinMaazel Christie Hefner Michael Kaiser Norah Jones Felicity Huffman Josh Groban Mike Wallace

7. Interlochen facts More than 250,000 people visit campus each year bringing in money and positively impacting the region's hospitality economy More than 600 arts presentations annually by students, faculty and guest artists Last five years: more than $22 million in capital construction and renovations (primarily local construction and trade companies) The student body represents all 50 states and 40 other countries Interlochen has had 40 students chosen as Presidential Scholars in the arts/academics, more than any other high school in the US. Received 2006 National Medal of Arts presented by President Bush

8. Sphinx OrganizationChanging the Face of Classical Music Founding President Aaron Dworkin

10. Solo performances by musicians of color were rare: now 20-30 per year

11. No professional Black & Latino orchestra existed: Sphinx has 2

12. Never in history, Black & Latino orchestra on tour: now every year

13. Very rare to see or hear classical music performed by musicians of color: now over 2 million in audiences every year

14. Relatively few commissions by composers of color: now increasing every year

15. Sphinx Alumni graduated to every top 10 music school

16. First intensive summer training program for Black & Latino string players

17. 85,000 students reached in over 200 schools

19. From a Wallace Foundation-funded study in 2008, The Mosaic Model for Youth Development through the Arts More than 36 percent of new Mosaic members stated that they did not expect to attain a college degree – nearly 12 percent expecting to drop out of high school. After just one year in Mosaic, more than 97 percent of them expected to graduate from college – with over 47 percent expecting to pursue graduate school. More than 89 percent of Mosaic alumni stated that the program positively impacted their ability to consistently maintain high academic performance and see themselves as capable of academic success. Nearly 81 percent of Mosaic alumni reported that they experienced more personal growth and transformation at Mosaic than in any other activity they participated in as a teenager.

20. From the Wallace Foundation study

21. From the Wallace Foundation study

22. Other Distinctive Arts and Cultural Assets in Michigan

23. Investing in Arts and Culture Makes Sense for theReinvention of Michigan10 Reasons 1) Arts and Culture are an Industry. . . arts organizations are responsible businesses, employers, and consumers. They spend money locally, generate government revenue, and are a cornerstone of tourism and economic development. Nonprofit arts organizations generate $166 billion in economic activity annually, supporting 5.7 million jobs and generating nearly $30 billion in government revenue. Investment in the arts supports jobs, generates tax revenues, and advances our creativity-based economy.

24. Economic Impact ofNonprofit Arts & Culture Industry$166.2 Billion Annual Expenditures

25. 2) Arts and culture are good for local merchants . . . the typical arts attendee spends $27.79 per person, per event, not including the cost of admission on items such as meals, parking, shopping, and babysitters. Non-local arts audiences (who live outside the county) spend nearly twice as much as local arts attendees ($40.19 compared to $19.53)—valuable revenue for local businesses and the community.

26. Nonprofit Arts & Culture Attendees Spend $27.79 Per Person, Per Event

27. Italian Opera Star Cecilia Bartoli

28. Dascola Barbershop on E. Liberty Saturday, September 30, 1995

29. Cecilia, here with Bob Dascola, in 2004 Note the ‘shrine’ to Cecilia behind Bob

30. 3) Arts and culture are the cornerstone of tourism. . . arts travelers are ideal tourists—they stay longer and spend more. The U.S. Department of Commerce reports that the percentage of international travelers including arts and culture events during their stay has increased annually the last six years.

32. Grand Rapids ArtPrize2009 2010 18 days 159 venues 1,262 artists from 41 states and 14 countries $449,000 dollars in awards 334,219 votes cast 200,000 visitors 28% new attendees (had not attended in 2009) 37% visited 3-5 times 25% visited more than five times 21% visited twice 14% visited once 70% of those surveyed voted to determine the winner 98% recommend participating in ArtPrize to friends and family 97% will come back to ArtPrize 2011

33. Grand Rapids ArtPrize Mission…. Be a catalyst for collisions and connections between artists and communities, for the sake of infusing vitality and courage into culture. Our mission begins with the value that art is important. What people said No matter who wins, the 17-day competition has spurred a lively debate in Grand Rapids, a city of about 200,000 with a tradition of interest in art. Micheline Maynard, NY Times To those of us who believe that art has the power to inspire and enliven our communities, [ArtPrize] was a glorious example. Michael Kaiser, President of the John F. Kennedy Center for the Performing Arts If urban leaders are paying close attention, they will use DeVos’ art inspiration as a way to transform the way they do business. Carol Colletta, CEOs for Cities

34. 4) Economic development. . . University of Pennsylvania researchers have demonstrated that a high concentration of arts and culture in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates.

35. Arts and Economic Development In 2006 in Ann Arbor, the University Musical Society (UMS) worked with Ann Arbor SPARK, U-M’s Tech Transfer, the local entrepreneurial community, Ann Arbor Area Convention & Visitors Bureau, and MEDC to bring corporate representatives to Ann Arbor for a weekend of Shakespeare, Wolverine football, meals with local business and educational leaders, and other opportunities to experience the region’s unique arts, cultural, educational, and business assets.

36. Arts and Economic Development The results: Two of the visiting corporate representatives chose to locate their companies in Ann Arbor Mary Kramer wrote an op-ed piece in Crain’s Detroit Business ending with: “The MEDC hit a home run with its investment in Shakespeare.” MEDC officials remarked that its grant to UMS was the best return-on-investment among its grants.

37. 5) Creative Industries. . . The creative industries are arts and culture businesses that range from non-profit museums, symphonies, and theaters to for-profit film, architecture, and advertising companies. An analysis of Dun & Bradstreet data show Michigan is home to 24,306 arts businesses that employ 77,111 people (4.0 percent of the 606,000 total businesses in Michigan and 1.7 percent of the 4.4 million people they employ).

38. These arts- and culture-centric businesses play an important role in building and sustaining economic vibrancy. They employ a creative workforce, spend money locally, generate government revenue, and are a cornerstone of tourism and economic development.

39. 6) Arts in the schools = better SAT scores . . . students with four years of arts or music in high school average 100 points better on their SAT scores than students with one-half year or less. Better scores are found in all three portions of the test: math, reading, and writing.

40. Arts Students Outperform Non-Arts Students: Average Points Better on SAT Scores

41. 7) Improved academic performance. . . Longitudinal data of 25,000 students demonstrate that students with an education rich in the arts have higher GPAs and standardized test scores, lower drop-out rates, and even better attitudes about community service. These benefits are reaped by students regardless of socio-economic status.

42. Arts Programs for At-Risk Youth Reduced truancy and improved attitudes and behavior. Increased ability to communicate effectively and resolve conflict. Improved ability to work on tasks from start to finish and to work in teams. Decreased frequency of delinquent behavior.

43. Yo-Yo Ma with students from Saline Schools

44. Flutist James Galway with 135 student flutists High School Curators from Neutral Zone Teen Center Working on Breakin’ Curfew Talent Show Wynton Marsalis with Rick Snyder and family at U-M’s Hill Auditorium, 2008 Actors from Mosaic and Royal Shakespeare CompanyRehearsing Julius Caesar

45. 8) 21st Century workforce. . . reports by the Conference Board show creativity is among the top 5 applied skills sought by employers, and is ranked among the top challenges for CEOs. 72 percent of business leaders say creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “…the arts—music, creative writing, drawing, dance—provide skills sought by employers of the third millennium.”

46. Business Wants More New Report: “Are They Really Ready to Work?” 74 percent of respondents expect Creativity and Innovation to increase in importance in future workplaces. Conference Board Corporate Voices for Working Families Society for Human Resource Management Partnership for 21st Century Skills

47. 9) Cognitive development. . . neuroscientists at 7 universities found strong links between arts education and cognitive development (thinking, problem solving, intelligence). Children motivated by the arts develop attention skills and strategies for memory retrieval that also apply to other academic subject areas such as math and science.

48. 10) Healthcare . . . nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because they benefit patients and create a healing environment—shorter hospital stays, better pain management, and less medication.

49. Medical Arts Project at the University of MichiganInfusing the arts in the training of physicians 25 U-M medical students and house officers with the Takacs String Quartet

50. Recap -- Ten Reasons Why Investing in Arts and Culture Makes Sense for the Reinvention of Michigan Arts and Culture are an Industry Arts and culture are good for local merchants Arts are the cornerstone of tourism Economic Development Creative Industries Arts in the schools=better SAT scores Improved academic performance 21st Century workforce Cognitive development Healthcare

51. Resonance to Michigan’s Defining Moment Public Engagement Campaign of The Center for Michigan – 10,000 voices Create a More Business-friendlyEntrepreneurial Environment-- Citizens want better connection between education and the jobs of the new economy. In K-12, they want intensified focus on critical thinking skills to strengthen adaptability and problem-solving. Build on Michigan’s Distinctive& Competitive Assets– Michigan citizens want to promote our natural resources and tourism and invest in marketing Michigan to the world. They see great potential to improve infrastructure and mass transit, reuse vacant urban landscapes, retool our manufacturing base, and further high-tech research and development. They want policies that strengthen agriculture and they are eager to buy local products first. And many view arts and culture as essential to economic development and the attraction and retention of a talented, highly skilled workforce.

52. From Michigan’s Defining Moment Public Engagement Campaign Change How & What SchoolsTeach– Citizens want an improved K-12 curriculum. Curriculum ideas discussed most often include classes that prepare students for the real world and careers, emphasizing critical thinkingand creativity rather than rote learning; greater focus on thearts and languages as well as science, technology, and math. Hold Educators, Parents &Students to Higher Standards – Citizens want more out of everyone involved in the education. They want to raise expectations of students – fewer drop-outs, an end to social promotions, and intensified career planning and community service.

53. Arts and culture play a critical role in five of the ten points inGovernor Snyder’s Plan to Reinvent MichiganThank you, Maud Lyon of CASM Create more and better jobs – Supporting the creative sector by providing steady jobs for artists, musicians, designers, production technicians and firms, marketing professionals and others. Create an Environment that will keep Youth – our future – in Michigan. Young professionals pick their place first, then look for a job. An active nightlife and abundant – and affordable! – arts entertainment helps to attract young people and create a positive, youthful community image. Restore Cities – Arts and culture bring us together. We meet people unlike ourselves at art fairs, concerts, performances, and exhibitions. The arts are a major asset and attraction for urban centers, from streets of art galleries, bookstores and shops to presentations of national performing arts, they bring people into civic life and bring customers to businesses.

54. More from Governor Snyder’s Plan to Reinvent Michigan Enhance Michigan’s National and International Image – Let the world know about our distinctive arts and culture assets and how they help define us. The arts create community. Reform Michigan’s Educational System – Arts and culture institutions have much to offer. The arts are empowering on the personal and institutional level. For example, The Henry Ford Academy and the TaubmanCenter of CCS are built on the idea that learning needs to be hands-on, connected to the real world, and should develop not only students' academic knowledge and skills, but also their potential as creative thinkers and innovative problem solvers.

55. ArtServe Michigan’s Recommendations for the Michigan Council for Arts and Cultural Affairs Create a Cultural, Film and Tourism Agency – The Agency would house the Michigan Council for Arts and Cultural Affairs, Michigan Film Office, and the Travel and Tourism Office. The three directors would continue to run their respective offices with a charge to collaborate wherever possible. Fiscal Year 2012 Appropriation --- Provide a General Fund Appropriation of $10 million, or at least $1.00 per capital, to the MCACA. Provide an administration line to allow for up to five full-time employees. Michigan Cultural Trust – Create a sustainable funding strategy for arts and culture. Learn from the Minnesota model approved by Minnesota voters in 2008 that supports key Minnesota assets including arts, arts education, and arts access. $54.5 million went to Minnesota State Arts Board in FY2011.