Victor Samra presented on digital content and audience participation at The Museum of Modern Art. The Museum of Modern Art has a collection of over 170,000 objects across various media including paintings, sculptures, photographs and more. Samra discussed how the museum engages audiences through its official Flickr group with over 1,700 members and 6,200 photos shared, as well as videos and campaigns that encourage participation and co-creation with the audience. Participation and co-creation builds connections between audiences and the museum, fosters a sense of community, and provides fresh user-generated content and audience insights.
56. Why participation and co-creation? • Creates a meaningful connection and a relationship between the audience and the organization • Builds a feeling of openness, belonging and inclusion • Generates content that users will want to share with their friends and networks • Produces creative with a fresh perspective • Gives insight into the audience and feedback
MoMA’s Collection has grown to include over 170,000 paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects. MoMA owns approximately 22,000 films and 4 million film stills. MoMA's Library and Archives hold over 300,000 books, artist books, and periodicals, and extensive individual files on more than 70,000 artists
Will play this video ( http://www.youtube.com/watch?v=qiP79vYsfbo ) before discussing the quote on the slide
Visitor photos give a different perspective
Member brought his monkey into MoMA and shot photos of it
Visitor photos taken while walking around Olafur Eliasson exhibition
Play the following videos, or 3-4 of them: http://youtu.be/F_V8XIFwpEU?hd=1 (Elizabeth Mart) http://youtu.be/A9R42jEdz0E?hd=1 (Tamsin Nutter) http://youtu.be/3eJwKN0zYCY?hd=1 (Sean Brown) http://youtu.be/UwYxrJx7x0o?hd=1 (Matthias Herold) http://youtu.be/lUR01JRBDxU?hd=1 (Claudia Drews) http://youtu.be/yfJ4Bw5647s?hd=1 (Ann Umland) Evergreen content
Marina Abramovic video feed
Sitter portraits on flickr
Fake Foursquare badge
Andy Warhol’s “screen tests”
681 videos uploaded to flickr
Looked through ~7,000 submissions Have posted ~2,200 cards on moma.org/iwent