This presentation shares fundamental principles that help you to successfully use any form of social media. Rather than a social media 101, it's about understanding how social media is different from traditional media.

1. 10
fundamentals
of social media
James Howe
@communic8nhowe

2. Social media is not just
to wish friends happy
birthday. It is a place of
business—your career
depends on it.
Columbia Professor
Sree Sreenivasan
communicateandhowe.com
@communic8nhowe

3. communicateandhowe.com
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4. #1 Your
personal use
informs your
professional
use
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5. #2
Be online
who you are in
real life But remember:
Do you want your mother to see it in the news?
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6. #3
Social media is about
building
relationships
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7. #4
Social media is about
building
community
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8. #5
Social media is a
behaviour
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9. #6
There’s a difference between
having an account
& using it
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10. #7
There are no quick wins.
It’s all about the
long game.
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11. #8
Where do I
find the
time?
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12. #9
Choose which social media
fits best with
you & your
organization
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13. #10
Good
content adds
value
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14. Bonu
s Be generous:
Share.
Reply.
Comment.
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15. Where can you learn more?
James Howe
communicateandhowe.com @communic8nhowe
james@communicateandhowe.com 519-589-9597
communicateandhowe.com
@communic8nhowe