Personalization should not be an afterthought anymore but many merchants haven’t been able to or willing to capitalize on it yet. 2017 is the year when personalization becomes an important factor for sustaining competitiveness. How mature is your personalization and where should it head to?

1. Getting Started with
Personalization

2. Today’s Presenters
Daniel Townsend
Founding Partner
Gene Ferriter
Solution Specialist
Meni Morim
Co-Founder

3. Why Personalization
Matters
WhereMerchants Struggle
With Personalization
The3 Big Wins That Any
Merchant Can Do Today
4 Steps to Scale
Personalization
21
43
Points to be Addressed

4. Don’t forget your eBook!
4 Steps To Personalization - Making it to The Top
Fully adopting personalization goes beyond automation
and tagging. It is an scalable practice that involves teams,
processes and technology. In this eBook we provide:
• The 4 steps to follow to go from beginner to pro while executing
personalization.
• Resources that tell how to frame each of the steps for execution.
• Information of tools to collect input data, process data in real time,
as well as the criteria to choose a good vendoron this matter.
Use the link shared on the chat window
to download now!

5. In short, this is the gap we see today...
5. Enterprise Digital Agility
4. Omnichannel Personalization
3. Managed Personalization
2. Selective Personalization
1. Minimal Personalization
Advanced phases that are
much closer to fulfilling
customer expectations.
Around 60% of merchants
are grouped on these
experimentation phases.
The Personalization Maturity Model

6. Why Personalization Matters

7. Lately…
Now, e-commerce customers
demand agilityand relevancy
at any moment, from any place.
This requires marketers to get
SMARTERon how they will get
to their customer.
Multipletouchpoints, multiple
opportunitiesto impactthe
experience.

8. When we don’t personalize...

9. And the big win is...
Personalizing web experiences
leads to an average uplift of
19% in sales

10. Now, from the customer perspective...
54% of consumers would consider
ending their relationship with a
retailer if they are not given tailor-made,
relevant content and offers.

11. Also...
58% are more likely to make a
purchase when a retailer recommends
options for them based on their past
purchases or preferences.

12. When personalization goes right...
Amanda Zantal
Age: 26, NYC Digital
Marketing Coordinator
Looking for a new job.

13. When personalization goes right...
Amanda Zantal
Age: 26, NYC Digital
Marketing Coordinator
Loves historic drama.

14. When personalization goes right...
Justin Robertson
Age: 29, London
Professional Designer
Adventure Seeker

15. Where merchants struggle with
Personalization

16. The Marketing Paradigm has Changed
Culture & Teams
Tools Processes

17. Culture/Team: Silo’d organization &lack of capabilities
• Organizations don’t
share information.
• Marketers fail on
securing internal
resources to execute
personalized marketing
programs.
• Unlinked data systems.
Trending:
Assessments for internal
team’s capabilities, and
vetting of agency
partners.

18. Processes
• Customer single - view
and segmentation
• Channels’ attribution
• Content tagging and
architecture
Trending:
Data collection based on
specific useractions, rather
than on staticrules toincrease
engagement, email open rates
by 2X and CTR by 3X.

19. Personalization Tools • Tools were only the domain
of enterprise companies.
They were expensive and
extremely complex.
• Limited CX enhancement
for emerging and mid-sized
businesses.
• Lack of real-time models to
determine what experience
works for each individual
Trending:
Tools and platforms are
becoming much more
accessible toemerging and
mid sized businesses

20. The 3 big wins that any merchant
can do today

21. Personalized Search
“Customers who
search are 3x more
likely to convert”
(If they find what they are looking for...)
-Marketingsherpa.com

22. Product Recommendation
“Personalized recommendationscan increase revenue by up to 30%”
-Findify benchmarkfrom over1000+ customers

23. Analytics and Merchandising
See what your
customers like,
view, and spend
money on and
act on these
insights

24. 4 steps to scale Personalization

25. Don’t forget your eBook!
4 Steps To Personalization - Making it to The Top
Fully adopting personalization goes beyond automation
and tagging. It is an scalable practice that involves teams,
processes and technology. In this eBook we provide:
• The 4 steps to follow to go from beginner to pro while executing
personalization.
• Resources that tell how to frame each of the steps for execution.
• Information of tools to collect input data, process data in real time,
as well as the criteria to choose a good vendoron this matter.
Use the link shared on the chat window
to download now!

26. Time for a Q&A
DOWNLOAD NOW!
commerceblend.com
plumtreegroup.net
findify.io