Product documentation is voluminous, detailed and technical. Download this presentation to explore and learn more about developing a crisp product training content for sales force. Download here: http://bit.ly/19q0Wz6

1. Developing a Crisp Product Training Content for
Sales Force

2. COMMLAB INDIA
Product documentation is voluminous, detailed and
technical.
Do sales people have to know all about it during
training?

3. COMMLAB INDIA
Sales people do not need to know all the minute details
of a product.
Content needs to be filtered to suit the sales force.

4. COMMLAB INDIA
Product Training needs to help sales people sell.
Training content needs to support this objective.

5. COMMLAB INDIA
How to
identify relevant content for Product Training?
separate irrelevant data from useful information?

6. COMMLAB INDIA
Content Analysis is the key for developing a crisp
Product Training course.

7. COMMLAB INDIA
How is Content Analysis done?
• Creation of content inventory
• Evaluation of the content
• Segregation of the content
Content Analysis

8. COMMLAB INDIA
• Creation of content inventory
Content Analysis
• User
Manuals
• Product
Manuals
• Info from
Product
Team
Textual

9. COMMLAB INDIA
• Creation of content inventory
Content Analysis
• Tables, cha
rts, pie
diagrams
• Videos
• Animations
Visual

10. COMMLAB INDIA
• Creation of content inventory
 Collation of content essential for sales people
− Models
− Versions
− Position in product line
− Features
− Advantages
− Benefits
Content Analysis

11. COMMLAB INDIA
• Evaluation of the content
 Usefulness and relevance
 Clarity and accuracy
 Completeness and usability
Content Analysis
Source: Toward content quality, Colleen Jones

12. COMMLAB INDIA
• Segregation of the content
 Usefulness and relevance
Content Analysis

13. COMMLAB INDIA
Content Analysis
• Segregation of the content
 Clarity and accuracy

14. COMMLAB INDIA
Content Analysis
• Segregation of the content
 Completeness and usability.

15. COMMLAB INDIA
Content Analysis
• Evaluation of the content

16. COMMLAB INDIA
Content Analysis
• Segregate the content
 Need to know
 Nice to know

17. COMMLAB INDIA
Content Analysis
• Segregate the content
 Need to know

18. COMMLAB INDIA
Content Analysis
• Segregate the content
 Nice to know

19. COMMLAB INDIA
Content Analysis
• Segregate the content
 Focus on the essentials first
 Provide resources for supplementary information

20. COMMLAB INDIA
Conclusion
• Product Training is NOT about sharing product
information.
• Product Training NEEDS to equip sales people with
essential information required in a sales situation.

21. COMMLAB INDIA
To read articles on similar topics, please visit
blog.commlabindia.com
THANK YOU