General Principles of Intellectual Property: Concepts of Intellectual Proper...
5 Ideas from Google Primer to Inspire Your Next Bite-Size Learning for Mobile
1. 5 IDEAS FROM GOOGLE
PRIMER TO INSPIRE YOUR
NEXT BITE-SIZE LEARNING
FOR MOBILE
2. * All the images used in this presentation are taken from the application
Designing for m-learning
Designing for mobiles is totally different from doing one for a
desktop. It might be easy for you to develop a HTML 5 compatible
UX for a desktop/laptop and use the same in a mobile version of the
course. But the user experience design principles are not in your
favor here.
People’s behavior on mobile is extremely different from that on
desktop. They’re spending lot more time on mobiles. Developing a
common design for desktop and mobile doesn’t work.
3. * All the images used in this presentation are taken from the application
Designing for m-learning: Apps are the key
People are used to and prefer apps when it comes to reading content on
mobile. Delivering content in new compelling ways is the key to success in
mobile learning.
• According to Statista, the number of app downloads currently is about
102,062 million
• It is expected to reach 268,692 million by 2017
4. * All the images used in this presentation are taken from the application
Elegant m-learning design: Meet Google
Primer
In 2014, technology giant Google has
launched a content delivering app for
mobile Primer to teach mini-marketing
lessons for startups
It includes topics such as mobile site
design, programming buying, and search
advertising
Apart from being helpful for the young
startups, the app stood as a great example
for UX design in terms of being learner
friendly in the most efficient manner
We will extract 5 ideas from this elegant
application that helps achieve mastery in
the design of this ongoing trend
5. * All the images used in this presentation are taken from the application
1. Keep it Simple
Keep it simple is the sutra that has taken
many applications to the top of the charts
and Primer is no exception. As you can see
here, the GUI of Primer looks minimalistic
and clean. Restrict your GUI colors to
minimum and use simple icons as shown
here.
To begin with: If you’re developing a
curriculum based course, begin your app
with a modules list as the first screen. If it is
a standalone course, list all the important
topics covered in the course. Let the learner
select the module/topic of his choice and
proceed further. This gives a simple start to
avoid overwhelming the learner. Material Design
rules the day
6. * All the images used in this presentation are taken from the application
2. Limit the text per screen: Imagine Sticky
Notes
The major transformation from a
traditional e-learning to m-learning is
the content presentation
You need to come out of your desktop
based approach and design the content
in a mobile-friendly manner
Primer talks to its users through short and
simple phrases that are piled up similar to
sticky notes on your desk
Remember that in m-learning, every word
counts and hence say good bye to your
lengthy sentences and paragraphs
Every word counts
7. * All the images used in this presentation are taken from the application
3. Do not just Evaluate, Involve
Primer presents a scenario to
the learner before every
assessment – A great way to
begin, but again keep it relevant
and SHORT
Keeping in mind the size of the
screen, ask questions that are to
the point and limit the options to
a maximum of 3
Providing a descriptive feedback
and asking the learner to confirm
he’s understood is an efficient
strategy
8. * All the images used in this presentation are taken from the application
4. Facilitate Offline Learning
One of the best features of Primer is that
it allows the learners to view the lessons
offline
Remember that the learners will not be as
flexible with using data on mobiles as
they are with desktop/laptop
When we say learning on the go, it
doesn’t necessarily mean that the learner
needs to be connected to a network all
the time
Allow the learner to view the course
offline which encourages him to complete
the course
9. * All the images used in this presentation are taken from the application
5. Don’t end it with a thank you
Primer recommends social learning
by encouraging the learners to
share the lesson with anyone. This
is a good approach when we have
broad target audience and are not
sure if it has reached them all
It doesn’t end with a thank you
like many other courses. After
completing the course, the
learner will be provided cheat
sheet which helps him to recall
the key takeaways and then a
call to action section will be
provided. This helps the learner
to know how to proceed after
completing the course