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Mr. Emmanuel Menanteau
Director Asia at Vinci Airports
CHINA,
THE RED
DRAGON
Risk & opportunities for Asia
1
A GLOBAL TOURISM STORY
4
150 million outbound trips in 2018 | CAGR 2008-18: +14.0%
Major Destinations with China As First or Second Source Market in 2018
The Largest Tourism Market
Source: COTRI Spring 2019 Report
Destination Rank in 2018 Destination Rank in 2018
Antartic 2 New Zealand 2
Australia 1 Philippines 2
Cambodia 1 Singapore 1
Canada 2 S. Korea 1
Hong Kong SAR 1 Sri Lanka 2
Indonesia 2 Taiwan 1
Japan 1 Thailand 1
Macau 1 Vietnam 1
Maldives 1 N. Korea 1
Nepal 2 Russia 1
5
Has an ever growing travel lust
China’s outbound tourists nearly tripled in last 10 years.
On average visited 2.1 countries per person in 2017, expected to grow to 2.7 in 2018
200 million outbound trips forecasted by 2020
Top 10 Destinations 2018
The Chinese Traveler . . .
Sources: CNTA, Nielson, 2017 Outbound Chinese Tourism & Consumption Trends; COTRI Spring 2019 Report
Rank Country No. of Chinese Arrivals
(in Mpax)
1 Hong Kong SAR 51.0
2 Macau 25.3
3 Thailand 10.5
4 Japan 8.4
5 Vietnam 5.0
6 S. Korea 4.8
7 Singapore 3.4
8 Malaysia 2.9
9 USA 2.8
10 Taiwan 2.7
. . . 14 Cambodia 2.1 … Cambodia was unplaced in Top 15 in 2017; a sign of the rapid Chinese growth in the country
6
Is an experience-seeker
Prioritizes the overall experience of the journey over the cost of trip
Craves more sophisticated experience beyond shopping
The Chinese Traveler . . .
The Chinese traveler
Beauty & uniqueness of tourist attractions 56%
Safety 47%
Ease of visa procedures 45%
Friendliness of locals to tourists 35%
Affordability 34%
Top 5 factors to consider when choosing an overseas destination
The Non-Chinese traveler
Beauty & uniqueness of tourist attractions 57%
Affordability 50%
Safety 45%
Vacation time constraints 36%
Alignment with my schedule 31%
Top 5 reasons to travel
Leisure
78%
Enjoying
food
55%
Shopping
47%
Romantic
getaway
30%
Adventure
12%
Source: CNTA, Nielson, 2017 Outbound Chinese Tourism & Consumption Trends
7
Is increasingly confident and self-reliant
Women travelers (59%) now outnumber male travelers (42%), reversing the trend in only 2 years.
Free-and-independent tours are growing in popularity, especially among the young
The Chinese Traveler . . .
Source: McKinsey, Chinese Tourists: Dispelling the myths
8
Is affluent
An average overseas travel annual budget in 2017: USD 5,565... vs GDP per capita of USD 8,762
Average on-location spend: USD3,064, varying widely across regional vs longhaul destinations
... In other words, Chinese travel into Cambodia was approximately a 2BUSD economy in 20171
The Chinese Traveler . . .
1. Assumptions:
a. Chinese arrivals in Cambodia (2017): 1.21M, according to MOT
b. On-location spend in Cambodia is 80% that of Thailand.
9
Is a digital native
97% of Chinese travellers will use their smart devices overseas
65% will make mobile payments while overseas, compared to 11% of non-Chinese travelers
Mobile penetration is on a firm upward trend.
The Chinese Traveler . . .
1. Leisure and unmanaged business travel players only, excluding corporate travel players. Source: McKinsey, Chinese Tourists: Dispelling the myths
2 CAMBODIA
THE ENGINE OF GROWTH IN A
DEVELOPING MARKET
11
Chinese Arrivals vs. Total Arrivals – Cambodia Airports 2016-2018
Exponential Growth in Chinese Travelers
1. Leisure and unmanaged business travel players only, excluding corporate travel players. Source: McKinsey, Chinese Tourists: Dispelling the myths
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000
2016
2017
2018 41%
27%
25%
YTD 2019
—
862,397 pax.
46% of TOTAL PAX.
41% 62%OF TOTAL PAX.
IN 2018
AAGR
2016-2018
99
Cambodia-
China city-
pairs in 2018 Vs 26 city-pairs in 2016…
67%of Total DF
Revenue
3 JAPAN
STILL A DOMINANT PLAYER IN A
DIVERSIFIED MARKET
13
Kansai welcomes the biggest Chinese flow in Japan, growing fastest among main airports in Japan
Kansai as gateway to Japan for Chinese Tourists
KIX
33%
NRT
26%
HND
17%
NGO
9%
FUK
3%
OKA
4%
CTS
4%
Others
4%
Share of Chinese visitors to Japan (2018) Changes of Chinese visitors (2018 vs 2017)
0 100 200 300 400 500
KIX
NRT
HND
NGO
FUK
OKA
CTS
Others
2017 2018
+27%
+20%
+22%
+8%
KIX
+22%
+3%
+29%
+7%
Pax
+54%
Seat
+26%
2018 VS 2015
Capacity increases continues to be absorbed by market demand
14
・KMG
・URC
・INC
・YAT
・HKA
Kansai-China connectivity
33 Chinese destinations from KIX, 453 flights/week, largest Chinese network in Japan
・TYN
15
The Chinese customer: Share of spend vs Share of traffic
18%
16%
18%
21%
58% 57%
65%
73%
FY2015 FY2016 FY2017 FY2018
Evolution of China share of traffic Evolution of China share of spend in duty free
6.59
6.17
8.66
9.30
1.00 0.90 0.99 0.98
FY2015 FY2016 FY2017 FY2018
Spend per Pax
Duty Free - Index 100 for "others FY2015"
Chinese Others
Dominance of the Chinese spend continues to grow
4 THE CHINESE
GROWTH STORY:
OPPORTUNITIES &
RISKS
17
Chinese Passports 2019
Rising middle class
54% of household to advance to upper middle class by 20221
The Chinese boom: Tip of the iceberg
120M
citizens with
passport in 2018
240M
in 2020
of the Chinese population
holds passport
Source: Jingtravel.com
9%
China is flexing its muscle to benefit
visa exemption, visa on arrival or e-visa
74 countries visa free, more to follow…
Source: Henley Passport Index
VISA-FREE ACCESS
74
Destinations
67th in 2019
GLOBAL RANK
World Aviation Market Share
China to overtake US as world’s largest aviation market by 20243
1,300 million passengers (International & domestic) forecasted by 20354
LCC Penetration in China
Still relatively low at 9% today2 vs 41% in S. Korea, for e.g. More market stimulation is to be expected.
Sources: 1. McKinsey & Company | 2. OAG | 3. IATA
18
30% drop in Chinese tourists
in the months following the
attacks
Source: France 24
2015: Chinese tourists
decrease after Paris
terrorist attacks
The Chinese boom: As volatile as it is swift
Chinese tourists are sensitive to world events and political issues with other countries
More than 60% drop in
Chinese tourists
(Mar-Oct 2017 vs. Mar-Oct 2016)
Source: qz.com
2017: China boycotts
South Korea Tourism
Industry
Thai Ministry of Tourism and
Sports revised its forecast
for the number of Chinese
arrivals by nearly 670,000
Source: South China Morning Post
2018: 47 Chinese die
in a boat accident in
Phuket
Quick apology was done by
the Thai PM as the incident
could provoke a slowdown in
visitors from China
Source: Nikkei Asian Review
2018: Chinese visitor
slapped by airport guard
19
ARRIVAL NATIONALITIES 2018
Sihanoukville
An enclave of predominantly Chinese investment today
210,000 Chinese nationals
are living in Cambodia in 2018
1/3 of the Chinese nationals living in
Cambodia stay in Preah Sihanouk Province
according to gov’t
Source: The Asean Post
Casinos Hotels and resortsCondos
Hotels, Casinos, Restaurants are developed at a fast pace to cater
to the continuously growing number of Chinese visitors
CHINESE TOURISTS INCREASING BY 72%
(Q32017/Q32018)
87%of Total arrival
passengers

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Mr. Emmanuel Menanteau

  • 1. 1 Mr. Emmanuel Menanteau Director Asia at Vinci Airports
  • 2. CHINA, THE RED DRAGON Risk & opportunities for Asia
  • 4. 4 150 million outbound trips in 2018 | CAGR 2008-18: +14.0% Major Destinations with China As First or Second Source Market in 2018 The Largest Tourism Market Source: COTRI Spring 2019 Report Destination Rank in 2018 Destination Rank in 2018 Antartic 2 New Zealand 2 Australia 1 Philippines 2 Cambodia 1 Singapore 1 Canada 2 S. Korea 1 Hong Kong SAR 1 Sri Lanka 2 Indonesia 2 Taiwan 1 Japan 1 Thailand 1 Macau 1 Vietnam 1 Maldives 1 N. Korea 1 Nepal 2 Russia 1
  • 5. 5 Has an ever growing travel lust China’s outbound tourists nearly tripled in last 10 years. On average visited 2.1 countries per person in 2017, expected to grow to 2.7 in 2018 200 million outbound trips forecasted by 2020 Top 10 Destinations 2018 The Chinese Traveler . . . Sources: CNTA, Nielson, 2017 Outbound Chinese Tourism & Consumption Trends; COTRI Spring 2019 Report Rank Country No. of Chinese Arrivals (in Mpax) 1 Hong Kong SAR 51.0 2 Macau 25.3 3 Thailand 10.5 4 Japan 8.4 5 Vietnam 5.0 6 S. Korea 4.8 7 Singapore 3.4 8 Malaysia 2.9 9 USA 2.8 10 Taiwan 2.7 . . . 14 Cambodia 2.1 … Cambodia was unplaced in Top 15 in 2017; a sign of the rapid Chinese growth in the country
  • 6. 6 Is an experience-seeker Prioritizes the overall experience of the journey over the cost of trip Craves more sophisticated experience beyond shopping The Chinese Traveler . . . The Chinese traveler Beauty & uniqueness of tourist attractions 56% Safety 47% Ease of visa procedures 45% Friendliness of locals to tourists 35% Affordability 34% Top 5 factors to consider when choosing an overseas destination The Non-Chinese traveler Beauty & uniqueness of tourist attractions 57% Affordability 50% Safety 45% Vacation time constraints 36% Alignment with my schedule 31% Top 5 reasons to travel Leisure 78% Enjoying food 55% Shopping 47% Romantic getaway 30% Adventure 12% Source: CNTA, Nielson, 2017 Outbound Chinese Tourism & Consumption Trends
  • 7. 7 Is increasingly confident and self-reliant Women travelers (59%) now outnumber male travelers (42%), reversing the trend in only 2 years. Free-and-independent tours are growing in popularity, especially among the young The Chinese Traveler . . . Source: McKinsey, Chinese Tourists: Dispelling the myths
  • 8. 8 Is affluent An average overseas travel annual budget in 2017: USD 5,565... vs GDP per capita of USD 8,762 Average on-location spend: USD3,064, varying widely across regional vs longhaul destinations ... In other words, Chinese travel into Cambodia was approximately a 2BUSD economy in 20171 The Chinese Traveler . . . 1. Assumptions: a. Chinese arrivals in Cambodia (2017): 1.21M, according to MOT b. On-location spend in Cambodia is 80% that of Thailand.
  • 9. 9 Is a digital native 97% of Chinese travellers will use their smart devices overseas 65% will make mobile payments while overseas, compared to 11% of non-Chinese travelers Mobile penetration is on a firm upward trend. The Chinese Traveler . . . 1. Leisure and unmanaged business travel players only, excluding corporate travel players. Source: McKinsey, Chinese Tourists: Dispelling the myths
  • 10. 2 CAMBODIA THE ENGINE OF GROWTH IN A DEVELOPING MARKET
  • 11. 11 Chinese Arrivals vs. Total Arrivals – Cambodia Airports 2016-2018 Exponential Growth in Chinese Travelers 1. Leisure and unmanaged business travel players only, excluding corporate travel players. Source: McKinsey, Chinese Tourists: Dispelling the myths 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 2016 2017 2018 41% 27% 25% YTD 2019 — 862,397 pax. 46% of TOTAL PAX. 41% 62%OF TOTAL PAX. IN 2018 AAGR 2016-2018 99 Cambodia- China city- pairs in 2018 Vs 26 city-pairs in 2016… 67%of Total DF Revenue
  • 12. 3 JAPAN STILL A DOMINANT PLAYER IN A DIVERSIFIED MARKET
  • 13. 13 Kansai welcomes the biggest Chinese flow in Japan, growing fastest among main airports in Japan Kansai as gateway to Japan for Chinese Tourists KIX 33% NRT 26% HND 17% NGO 9% FUK 3% OKA 4% CTS 4% Others 4% Share of Chinese visitors to Japan (2018) Changes of Chinese visitors (2018 vs 2017) 0 100 200 300 400 500 KIX NRT HND NGO FUK OKA CTS Others 2017 2018 +27% +20% +22% +8% KIX +22% +3% +29% +7% Pax +54% Seat +26% 2018 VS 2015 Capacity increases continues to be absorbed by market demand
  • 14. 14 ・KMG ・URC ・INC ・YAT ・HKA Kansai-China connectivity 33 Chinese destinations from KIX, 453 flights/week, largest Chinese network in Japan ・TYN
  • 15. 15 The Chinese customer: Share of spend vs Share of traffic 18% 16% 18% 21% 58% 57% 65% 73% FY2015 FY2016 FY2017 FY2018 Evolution of China share of traffic Evolution of China share of spend in duty free 6.59 6.17 8.66 9.30 1.00 0.90 0.99 0.98 FY2015 FY2016 FY2017 FY2018 Spend per Pax Duty Free - Index 100 for "others FY2015" Chinese Others Dominance of the Chinese spend continues to grow
  • 16. 4 THE CHINESE GROWTH STORY: OPPORTUNITIES & RISKS
  • 17. 17 Chinese Passports 2019 Rising middle class 54% of household to advance to upper middle class by 20221 The Chinese boom: Tip of the iceberg 120M citizens with passport in 2018 240M in 2020 of the Chinese population holds passport Source: Jingtravel.com 9% China is flexing its muscle to benefit visa exemption, visa on arrival or e-visa 74 countries visa free, more to follow… Source: Henley Passport Index VISA-FREE ACCESS 74 Destinations 67th in 2019 GLOBAL RANK World Aviation Market Share China to overtake US as world’s largest aviation market by 20243 1,300 million passengers (International & domestic) forecasted by 20354 LCC Penetration in China Still relatively low at 9% today2 vs 41% in S. Korea, for e.g. More market stimulation is to be expected. Sources: 1. McKinsey & Company | 2. OAG | 3. IATA
  • 18. 18 30% drop in Chinese tourists in the months following the attacks Source: France 24 2015: Chinese tourists decrease after Paris terrorist attacks The Chinese boom: As volatile as it is swift Chinese tourists are sensitive to world events and political issues with other countries More than 60% drop in Chinese tourists (Mar-Oct 2017 vs. Mar-Oct 2016) Source: qz.com 2017: China boycotts South Korea Tourism Industry Thai Ministry of Tourism and Sports revised its forecast for the number of Chinese arrivals by nearly 670,000 Source: South China Morning Post 2018: 47 Chinese die in a boat accident in Phuket Quick apology was done by the Thai PM as the incident could provoke a slowdown in visitors from China Source: Nikkei Asian Review 2018: Chinese visitor slapped by airport guard
  • 19. 19 ARRIVAL NATIONALITIES 2018 Sihanoukville An enclave of predominantly Chinese investment today 210,000 Chinese nationals are living in Cambodia in 2018 1/3 of the Chinese nationals living in Cambodia stay in Preah Sihanouk Province according to gov’t Source: The Asean Post Casinos Hotels and resortsCondos Hotels, Casinos, Restaurants are developed at a fast pace to cater to the continuously growing number of Chinese visitors CHINESE TOURISTS INCREASING BY 72% (Q32017/Q32018) 87%of Total arrival passengers

Hinweis der Redaktion

  1. - Chinese travelers are sensitive to World events and dance to the government tune