Watch this on demand webinar to hear from Andrew Schrage, co-founder of Money Crashers, and Gene Marks, owner of Marks Group, to learn how recognize your hidden cash-flow and unlock your business potential.

1. Pushing Profits: Unlocking the
Hidden Cash in Your Business

2. Amy Cosper, former
Editor-in-Chief, Entrepreneur.
She has been reporting on the world
of entrepreneurship for 12 years. Her
mission is to spread the word and
promise of these philosophies on a
global scale and to make an impact
by teaching these ideas.
Gene Marks, owner,
Marks Group.
Marks Group is a highly successful
small business that provides
technology and consulting services to
small and midsize businesses.
Nationally, Marks is frequently brought
in as an expert on small business on
Fox News, MSNBC, and CNBC.
Hidden Cash Flow Panelists
Moderator Panelists
Andrew Schrage, co-founder, Money
Crashers.
Money Crashers is a community of
people dedicated to helping others
make financially sound decisions. The
site educates business owners in
making wise choices about credit and
debt, investing, insurance, spending,
and entrepreneurship.

3. Today’s Agenda
• Taking a strategic approach to
expense management
• Critical numbers and financial clarity
• Keys to bootstrapping
• Financial tools and technology
• When it’s time to let go

4. Taking a Strategic Approach
In building a strategic approach:
• Always focus on revenue
• Reducing expenses at all costs can
damage your business
• Keep it about building value
Expense management is not cost cutting.

5. Focus on Your Critical Numbers
Put your focus on numbers that:
• Impact cost
• Define and bolster your budget
• Underlie your P&L: People,
product, and margin

6. Strive for Financial Clarity
Clarity means:
• Knowing your numbers daily
• Know them monthly
• Knowing when your team
should be involved

7. Finding the Opportunities
There are several ways and places to look to increase cash flow.
• Outsourcing and cross training
• Controlling inventory
• Being consistent

8. The Beauty of Bootstrapping
Bootstrapping:
• Is critical to the bottom line
and profits
• Happens when you think “free”
• Be smart, but not cheap
Bootstrapping: Financing your company’s startup and/or growth with the assistance
of, or input from, others.

9. Key basic pitfalls:
• Not separating personal and business finances
• Underestimating costs/overestimating revenues
• Not reviewing your general ledger: The devil is in the details
What’s Most Often Missed?

10. Tracking Your KPIs
Which KPIs matter to your business?
KPIs depend on your business and industry,
but some keys might be:
• Year-over-year revenue
• Year-over-year cash
• Marketing metrics (social media, website
visits, etc.) and ad revenues

11. Tools to track it all—and more
• Standard-bearers: QuickBooks, NetSuite, FreshBooks
• EntryLess, KnowledgeSync
• Concur, Expensify, Nexonia, Abacus, Xpensify
Tech and Tools to Manage Finances

12. Questions and discussion
Cloud vs. In-house Servers
How do you choose?
• Security considerations
• Trajectory of the business
• Both can work to meet your ends

13. Finding the Right Software and
Apps for Your Business
In seeking the right platform:
• Do your research
(findaccountingsoftware.com)
• Don’t make it about the lowest cost
• Take if for a test drive

14. Technology = Small Business Power
Success by the Dashboard?
To dashboard or not?
• For the visual owner
• Keep it to most pertinent metrics
• Ensure compatibility with current business
systems

15. Technology = Small Business Power
When It’s Time to Let Go
When should you turn your financials over to a
professional?
• Never completely let go
• Work directly with your CPA or accountant
• Don’t be afraid to be dumb

16. Coming Soon:
Build Revenue by Being Socially Smarter
In the next free webinar you’ll learn:
-how to build a low-cost, targeted campaigns
-utilize platforms appropriately
-make the most of your marketing dollars
-build sales relationships and drive revenue
-use the right metrics to help improve your efforts
Upcoming Connections to Growth Webinars

17. Find ideas, solutions, and perspectives from
experts and real business owners at the
Comcast Business Community,
cbcommunity.comcast.com
http://cbcommunity.comcast.com
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