Do you think about going mobile? Do you already have a mobile app for your business being released on the App Store? App Store Optimization is one of the KEY marketing techniques to connect your app with its users.

1. App Store Optimization (ASO)
How to get more mobile
app installs via iTunes
App Store built-in search
April 27, 2015

2. App Store Optimization (ASO)
There are several factors that influence an app’s
discoverability and chances to be downloaded by iPhone and
iPad users. These factors include:
How high an app is ranked by its targeted keywords
Is the description well written and compelling enough
How well its icon design represents an app’s purpose
Number of high ratings (4 or 5 stars) an app has received
Number of positive reviews
Well thought out screenshots and video demo to tell a
visual story of an app
ASO is an ongoing process of refining these factors.

3. ASO Stats That Matter
According to 2014 data by German mobile analytics
firm Adjust (former Adeven), about 600,000 apps out
of a total of 1.5 million apps are zombies, meaning
people never download them.
Recent Nielsen and Forrester research shows that
63% of mobile app users discover mobile apps via
Search, followed by social sharing and Top Charts.
For Google Play marketplace the same figure equals
to 75%.
Well implemented ASO is capable of increasing a
number of app downloads by 700%.
Aside from other app marketing techniques, it doesn’t
require a lot of investment but specific expertise and
knowledge.

4. Strategies ComboApp uses
Increasing organic downloads by implementing data-driven app store optimization
Analyzing the currently used keywords and keyphrases by frequency and relative weight
Researching the keywords used by competitors
Redesigning the set of keywords, app title and app description
Developing the set of recommendations for amendments/changes in the keywords set, using
proprietary ASO tool http://aso.comboapp.com
App icon and app store screenshots design A/B split testing
Implementing iterative strategy – release, test, analyze, implement and plan the next update

5. About ComboApp
ComboApp Group is an app marketing company that provides app marketing services for a global mobile app marketplace. The company is made
up of three units which include ComboApp Consulting, ComboStore and GoWide. The vital part of the group is the ComboApp's Innovation Hub -
the team of programmers and analytics that supports all projects.
ComboApp Consulting is a global mobile app marketing company aimed at supplying guidance and complex assistance to companies who develop
and promote their mobile apps. Having We provide clients with everything from creative development - to - product/campaign strategy and analytics
- to - media placement and traditional public relations campaigns. This includes identifying target markets, validating concepts, shaping business
models, qualitative research, data analysis, preparing the app launch and more.
ComboStore is a “one stop checkout”, mobile app marketing super-store designed to help mobile app owners and mobile developers leverage
every dollar of their marketing budget to provide the most targeted, effective results possible to amplify the promotion of their app in the mobile
ecosystem. The goal of the ComboStore is to level the marketing playing field, providing even those with a tight budget with the promotion tools
required for success.
GoWide is a global mobile ad platform enabling businesses to run effective cost-per-mobile app downloads and mobile CPA campaigns based on
its own proprietary technology of programmatic media buying. Its unique algorithm - consisting of aggregation and the inventory of mobile web and
in-app publishers - allows dramatic optimization of ad operations and lowers media buying costs for advertisers.
ComboApp, Inc.
Willis Tower, 93rd Floor
233 S Wacker Dr SUITE 9390
Chicago, IL 60606, US
Tel: (+1) 773.305.0886
Website: http://comboapp.com