IoT Ecosystem and Digital Services
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The document discusses M2M, IoT, and digital platforms. It notes that IoT is a broader concept than M2M, as it involves the exchange of information between not only machines but also services and applications. It also highlights some of the challenges with the rise of IoT, such as the need for new communication standards, partnerships due to the complex value chain, and dynamic competitors. Finally, it provides an overview of Comarch's solutions covering connectivity, device management, applications, and digital services across multiple industries.
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IoT Ecosystem and Digital Services
- 1. Digital Lifestyle & IoT Solutions Wojciech Martyniak- M2M Product Manager Agnieszka Czulak - BSS pre-sales
- 2. Copyright Comarch 2015 M2M vs IoT – from a different angle Focused on the communication between machines and applications using a network Monitoring, controlling, or managing certain machines Acts automatically or on request Smart home equipment, connected cars, fitness gadgets, etc. Broader concept Exchange of information between not only machines, but also social media services, ERP applications, etc. Focused on the information generated by the ecosystem of multiple assets and the usage of this information M2M IoT
- 3. Copyright Comarch 2015 Systems/Platforms Dealing With New Challenges #1 Billions of objects talk to each other higher number of entities Things inform on their status and actual jobs higher traffic Operator cannot control the full chain partnerships New standards for communication and data formatting openness & security
- 4. Copyright Comarch 2015 Systems/Platforms Dealing With New Challenges #2 Long-lived applications maintainable New services, new selling models relations & settlements Biggest Challenge competitors in IoT Are Small And Dynamic
- 5. Copyright Comarch 2015 Interesting Facts • Number of connected “things” is forecasted to grow from 1.7 billion at the end of 2014 to 6.6 billion in 2020 • Total revenues for third party IoT platforms will grow at a compound annual growth rate (CAGR) of 32.2 percent from € 450 million in 2014 to € 2.4 billion in 2020 – connectivity platform revenues will reach € 900 million in 2020 – device management & application enablement platform revenues will reach € 1,500 million in 2020 • By 2020 product and service suppliers will generate incremental revenue exceeding $300 billion • More than 80% of supplier revenue will be derived from services • Industries with the highest predicted growth: – utilities, consumer electronics, smart home & city
- 6. Copyright Comarch 2015 Three Possible Strategies in M2M / IoT / Digital Services Possible roles of CSP in M2M business, Source: Gartner Smart connectivity provider Ecosystem / Aggregator provider Digital Service Provider * Sell only connectivity services to partners Provide additional services for partners such as billing for applications Sell comprehensive services directly to customers
- 7. Copyright Comarch 2015 Comarch’s multiple industries - verticals
- 8. Copyright Comarch 2015 Comarch M2M and IoT space – far, far beyond Connectivity!
- 9. Copyright Comarch 2015 Comarch Digital Lifestyle & IoT Ecosystem • Comarch Digital Services Platform • Comarch M2M Platform • Comarch IoT Platform • Comarch Healthcare • Comarch Technologies
- 10. Copyright Comarch 2015 Partnerships are the key to success – Gemalto & Comarch • Coverage of all IoT areas: Connectivity Platform & Device Management & Application Enablement • QoS for end-to-end service on the level of SIM, Device, Application • Fully convergent invoice with all services in one place • Knowledge and experience sharing for common roadmap features
- 11. Copyright Comarch 2015 Sample IoT Business Scenario MNO is selling: – Connectivity – Access to Device Management Platform – Devices – Insurance – Consultancy – Support – QoS, SLA End User is buying: – ONE SERVICE
- 12. Copyright Comarch 2015 BSS needs to support verticals – use of capabilities is key • Billing on the levels of connectivity, devices and applications • Advanced new pricing models for IoT service (Device Usage) • Various business models must be supported – B2C, B2B, B2B2C, B2B2B2C • Multinational – multi-language – multi-country – multi-time-zone • Personalized products • Large amount of data from different sources • Real-time processing, monitoring, pricing CSP M2M Application Enablement Platform Utilities Automotive M2M Application Enablement as a Service … M2M Connectivity Platform Security& surveillance Telematics … … … … Specialized Dynamic Open Bill Calculation Price Management Resource Management Bill Format / Render Reporting ESB/IntegrationBus Transactional Document Production Billing Inquiry, Dispute & Adjustment Product/Service Rating DataProcessingRepository Customer Service Usage Product Catalog Product Offering Product Specification Distribution Channel Product Promotion Product Offering Price DataAccess& Management System Configuration Output Definition Billing Managers Finance Specification & Offering Management Product Lifecycle Management Sales Support Product Information Publisher Business Process Management & Workflow Comarch Convergent Billing ProductInstances Product Managers, IT System Management GUI Customer Management GUI Backoffice Product Management GUI Product Catalog Manager, Product Inventory Billing MediationActive Mediation Online Charging Applied Customer Billing Rate Pricing Algorithm Customer Bill, Customer Bill Collections Rating & Pricing Processes | Billing Processes | Output Formatting Reports Rating Element Financial Data Billing Account Management Receivables Management Collection Management Customer Information Management
- 13. Copyright Comarch 2015 Short Summary Billing associated with a SIM card - not valid any more! Significant number of new business models and cases, new partnerships Long and complex end-to-end value chain Service level agreements M2M evolves into IoT and Digital Services ecosystem Comarch covers much more than pure connectivity
- 14. Digital Lifestyle & IoT Solutions QUIZ
- 15. Copyright Comarch 2015 1.Which concept is the widest? a) M2M b) IoT c) Network infrastructure
- 16. Copyright Comarch 2015 2.Which verticals have the highest predicted growth? a) Logistics, security b) Healthcare, food safety, manufacturing c) Utilities, consumer electronics, smart home & city
- 17. Copyright Comarch 2015 3.Which solution was delivered for Telekom Austria and a T1 German Operator? a) M2M Platform b) Digital Services Platform c) IoT Platform
- 18. Copyright Comarch 2015 PRESENTATIONS AND DISCUSSIONS Digital Lifestyle: M2M, IoT, Digital Platform, eHealth Devices and Low Power Networks Wojciech Martyniak and Agnieszka Czulak Customer Experience Management: Big Data Analytics, Monetization, Enhancement of 360° Customer View Jacek Dunin- Wąsowicz and Wojciech Dziunikowski Network planning, SDN/NFV Michiel Nuytemans 10:45 – 11:10 11:10 – 11:35 11:35 – 12:00
Hinweis der Redaktion
- Pokazac, ze w typowym podejsciu M2M wszystko jest ok, jesli kontekst dotyczy tylko tego wertykala, nie ma potrzerby wykorzystania danych z innego Internet of Things (IoT) and Machine-to-Machine (M2M) are terms that are often used interchangeably, as it has been unclear where the distinction between them really is. This is mainly because there is no formal definition of these two buzzwords; there are only some characteristics defined by the industry that show the difference between them. M2M is focused on the communication between machines and applications using a network. Usage is focused on monitoring, controlling, or managing certain machines which act automatically or on request. Machines may represent devices such as smart home equipment, connected cars, fitness gadgets, etc. The machines on the opposite side of the communication represent applications which perform data aggregation, decisions, processing, presentations, etc. IoT is a much broader concept encompassing the exchange of information between not only machines, but also social media services, ERP applications, etc. The focus is not on M2M communication, but on the information generated by the ecosystem of multiple assets and the usage of this information.
- Players: Communications Service Providers (CSPs) Providers of IoT services Application providers Device providers Third-parties (partners) Customers / Resellers End Users Relations & Settlements direct sales to end users / customers billing on-behalf reselling or branding … Pricing models in IoT [1] Value-based pay-per-use model Criteria-based flat rate model Consumer device model Enterprise device model Tailored pricing model Variety of relations/settlements Variety of pricing models End-to-end billing chain Multi-leveled, multi-tenant, multi-device environment SIM & device Lifecycle Customer/Reseller & End User Lifecycle Support for SIMs, devices, applications Payments (one time, usage, recurring) Source of data QoS policies Everything is different: Organization, culture, finance, time-to-market, technology stack, legacy balance, level of innovation, market position, geographical coverage, …
- Players: Communications Service Providers (CSPs) Providers of IoT services Application providers Device providers Third-parties (partners) Customers / Resellers End Users Relations & Settlements direct sales to end users / customers billing on-behalf reselling or branding … Pricing models in IoT [1] Value-based pay-per-use model Criteria-based flat rate model Consumer device model Enterprise device model Tailored pricing model Variety of relations/settlements Variety of pricing models End-to-end billing chain Multi-leveled, multi-tenant, multi-device environment SIM & device Lifecycle Customer/Reseller & End User Lifecycle Support for SIMs, devices, applications Payments (one time, usage, recurring) Source of data QoS policies Everything is different: Organization, culture, finance, time-to-market, technology stack, legacy balance, level of innovation, market position, geographical coverage, …
- We can identify some basic payment flows in our scenario: Flow A: the MNO is paying the Application Provider for the use of the Application Platform Flow B: the MNO is paying the Device Provider for delivering the devices Flow C: the MNO signs agreements with the Insurance Company and pays a fee for each agreement with End User Flow D: the M2M Customer (“Inteligent Home Security” provider) is paying the MNO for a SIM card, connectivity, device, application and insurance Flow E: the End User pays for this services to provider of “Inteligent Home Security”
- The confidence that billing has to be associated only with a SIM card and a device is not valid any more! IoT has changed the way of thinking about billing processes, adding a significant number of new business models and cases. Finally, it’s not only about relations but especially the big volume of data generated in this environment In the IoT world new services, prices, relations have to be introduced smoothly and rapidly. And the whole end-to-end value chain can be really long and complex.