The CAN-SPAM Act establishes requirements for commercial emails. It applies to emails primarily promoting commercial products or services. The law requires identifying emails as ads, disclosing the sender's location, including an opt-out method, and honoring opt-out requests promptly. Violating the act can result in penalties up to $16,000 per illegal email.
1. CAN-SPAM ACT
WHAT YOU NEED TO KNOW
According to the FTC, the CAN-SPAM Act is a law that establishes
requirements for all commercial messages. This law applies to any
electronic mail message the primary purpose of which is the commercial
advertisement or promotion of a commercial product or service.
Facilitates an already
agreed-upon transaction
or updates a customer
on an ongoing transaction
Advertises or promotes
a commercial product
or service
Commercial Content Relationship Content Other Content
Neither commercial nor
transactional or
relationship
What kind of message are you sending?
Don't use false or misleading header information
Don't use deceptive subject lines
Identify the message as an ad
Tell recipients where you're located
Tell recipients how to opt out of receiving future emails
Honor opt-out requests promptly
Monitor what others are doing on your behalf
The
Do's & Don'ts
Want to know more? Visit FTC.GOV for more information
of email
marketing
Penalties of up to $16,000 for each separate email in violation of the CAN
SPAM Act, so noncompliance can be costly for your business.
Luckily, following the rules is easy!
