1. Colin Michael Jones
Jonescmj@bigpond.net.au +61 (0) 413 127 248 Skype: jonescmj
RESUME
MANAGING DIRECTOR / CEO.
Consumer Durables, Media, Fundraising and Marketing.
I am a board-level executive with 8 years+ experience running Australian businesses for multinational
organisations, and a further 25 years+ experience in, turnaround management, process improvement,
marketing, direct marketing sales and fundraising.
I am a pragmatic, articulate, leader and strategist, and an exemplary problem-solver with excellent
change management skills. Consistently successful as an innovative leader, that is well regarded and
trusted throughout the organisations I have worked in, from board level, to peers, to direct and indirect
reporting staff.
I have a proven track record in turning around financially stressed busines ses. Success has been
delivered by leveraging a positive change culture and utilising an empowering leadership style across
all divisions including, but not limited to, Finance, Operations, HR, Marketing and Customer Service. I
am a natural leader that has, and will continue to transform staff engagement and business
performance.
After migrating a high street retail business, to a portfolio of online businesses, I am now looking to
take on a new leadership role. I am seeking a senior management role in a business that would benefit
from my extensive experience and positive energies; I thrive on the challenges and excitement of
process and profit improvement.
PROFESSIONAL EXPERIENCE - CAREER SUMMARY.
Gourmet Grocer Balmain. Joint Owner Director 2007 - 2015
Guthy-Renker Australia Managing Director 2011 - 2014
The Bald Guy. Direct Marketing Consultancy 2009 - 2011
Berteslmann. Five Roles to Managing Director 1996 - 2009
SCOPE (The Spastics Society). Central Fundraising Manager 1992 - 1996
AKZO Nobel Group Product Manager 1990 - 1992
Newport (County) AFC. Marketing Director 1988 - 1991
Polycell Products. Senior Product Manager 1988 - 1990
Black & Decker Product Manager/Sales Executive 1984 - 1988
EDUCATION.
BA Economics (Hons.) University of York 1976 - 1979
PROFESSIONAL TRAINING.
Company Directors Course AICD 2014
Leadership in Action Integrity & Values 2012 - 2014
Mastering New Challenges Harvard Business School 2005
Innovation thro’ Customer Insight Harvard Business School 2005
PROFESSIONAL MEMBERSHIPS.
ADMA Chair of Mail Marketing Council 2006 - 2007
AICD Member & Graduate 2004 – 2016
AIEA Fellow (Aust. Interim Exec. Assoc.) 2014

2. Colin Michael Jones
Jonescmj@bigpond.net.au +61 (0) 413 127 248 Skype: jonescmj
VOLUNTEER WORK.
Balmain Cove, Strata. Chair of Executive Committee 2014 - 2016
Newport (County) AFC Ltd. Marketing Director 1989 - 1991
GOURMET GROCER BALMAIN Pty. Ltd. Sydney Australia. Sep 2007 - Mar 2016
From a start-up business in 2007 to a turnoverof $1.2m in 2013, now in 2015 refocused as a portfolio
of online businesses.Including Gourmet Grocer Online , Truffle Store and Balsamic Store.
Joint - Owner Director.
I have spent the last 18 months, since leaving Guthy-Renker, working on transforming the Gourmet
Grocer Balmain Pty. Ltd. from a high Street retailer, to a portfolio of online businesses,reducing
overhead and dramatically improving the profitability of the company.
Winner Best Cheese Shop, Sydney Morning Herald Good Food Shopping Guide 2011
GUTHY-RENKER Aust. Pty. Ltd. (Proactiv) Sydney Australia. Mar 2011- Jan 2014
Guthy-Renker is one of the World’s largest and most successfulprivately owned direct response
television (DRTV) companies, well known for Proactiv and its otherbeauty brands,Wen, Sheer Cover
and Meaningful Beauty.
Managing Director.
Arising from a previous consultancy project, I was appointed to the Managing Director role of the
Australian division of Guthy-Renker. My brief to review the company’s profitability, prepare a plan for
turnaround and execute within a three-year timeline.
• Turned years of sequentiallosses,to break even, after contributing to international overheads.
• Created a leaner more profitable DRTV business +4m in Ebitda improvement.
• Eliminated non-core and non-profitable Direct Selling business.
• Initiated full media buying review, resulting in lower cost customer acquisition results.
• Transformed business from a poor, silo culture, to a collegiate and healthy culture.
GUTHY- RENKER LLC. Santa Monica California. Oct 2009 - Dec 2009
Invited to Los Angeles to undertake a 3 month review of the marketing materials and online presence
of the Australian business.Prepared reports and recommendations for the attention and consideration
of the Director of International Markets.
DOUBLEDAY AUSTRALIA Pty. Ltd. Sydney Australia. Dec 2003 - Jan 2009
Mail Order Book & Music Clubs Turnover $60m+.
A subsidiary of privately owned German International Media Co. Bertelsmann.
Managing Director.
Invited by the chair of the DMA USA. to lead and turn-around Bertelsmann’s Australian Book and
Music Club operation. Joined a business with poor morale; drove dramatic change,turning a $7.6m
loss into $2.5m profit in two years, adding $30M in value within 5 years.
• Produced turnaround plan that saved Doubleday Australia from closure in 2003
 5 years of over-achievement against budgets,delivered $10m profit improvement in 2 years

3. Colin Michael Jones
Jonescmj@bigpond.net.au +61 (0) 413 127 248 Skype: jonescmj
DOUBLEDAY AUSTRALIA Pty. Ltd. Sydney Australia.
 Re-invigorated staff morale - top 5 percentile place, in Bertelsmann 2006 Staff Survey.
 Transformed online presence of Doubleday Australia.
 Spearheaded extensive upgrade of IT platform on limited funds,improving web-site stability.
 Launched new business,to offset music decline, generating seven figure revenues by 2008.
 Initiated and drove through a corporate rebranding exercise and Mission Statement.
 Prepared the business for due-diligence process and subsequent sale.
BCA (BOOK CLUB ASSOCIATES). Ltd. London England. Aug 1996 - Dec 2003
Mail Order Book & Music Clubs turnover £100m
A subsidiary of Privately owned German International Media Co. Bertelsmann
Marketing Director: Marketing, Media and Creative (2002 - 2003)
Initially headhunted to head up Direct Mail Marketing Team, made steady career progression within
BCA, ultimately being assigned to the role of Managing Director Doubleday Australia.
Marketing Director: New Member (1999 - 2002)
Senior Media Manager(1998 - 1999)
Direct Mail Manager (1996 - 1998)
 Delivered consistent performance record: driving membership and sales growth.
 Conducted business process re-engineering - reducing catalogue production time by 30% +.
 In-sourced Direct Mail creative production.
 Generated more than $3.75M in cost savings whilst overachieving targets.
 Oversaw team restructures ensuring marketing outcomes were maintained.
 Required to step in during business crisis in the wake of a failed SAP implementation.
 Managed IT post implementation environment, re-stabilising team and project.
SCOPE (The Spastics Society). London England. Mar 1992 - Aug 1996
Not for Profit service provider for people with disabilities
General Manager: Central Fundraising (1994 - 1996)
Recruited to lead the introduction of new product lines, fast-tracked to assume role of - General
Manager Central Fundraising. Successfully navigated individual donor marketing and customer service
teams through organization name and branding change,delivering year on year income growth and
bottom-line improvement.
Marketing Development Manager (1992 - 1994)
 Initiated Direct Marketing Agency review and managed transition program
 Initiated and managed outsourcing project for supporterservice
 Accelerated committed giving, high value donor and legacy marketing programs
 Consistently over-delivered against budgets.750k over budget in 1996.
 Invited to become a member of Strategic Planning Modeling Group

4. Colin Michael Jones
Jonescmj@bigpond.net.au +61 (0) 413 127 248 Skype: jonescmj
AKZO NOBEL. Didcot England. Jan 1990 - Feb 1992
Manufacturers and Marketers of trade and retail coatings products.
Group Product Manager - Sikkens
Responsible for the day-to-day management of Akzo’s flagship Sikkens brand.
 Participated in international repackaging team on Sikkens range of coatings.
 Relaunched and repackaged Sikkens retail brand Masterstroke.
 Co-edited Sikkens Specifier’s Guide to Woodstains.
NEWPORT (COUNTY) AFC Ltd. Newport Wales. Jun 1989 - Mar 1991
Phoenix football club created when Newport County went into liquidation in may 1989.
Marketing Director
One of fifteen founding Directors of Newport AFC, founded after the demise of Newport County in the
summer of 1989.
POLYCELL PRODUCTS Ltd. Welwyn England. Sep 1988 - Dec 1989
Manufacture of trade and retail decorating supplies.
Product Development Manager - New Products.
 Launched new Polyfilla Woodcare Product Range into competitive woodcare market.
 Launched Polyflex a non-textured ceiling and walls crack covering paint.
 Worked with external branding agency on launching new Polycell branding and logo.
BLACK & DECKER LLC. Slough England. Aug 1984 - Aug 1988
Regional Sales Executive.
 Responsible for sales of Black & Decker Products into larger independent retailers.
Product Manager Household Goods.
 Responsible for the day-to-day product management of Black & Decker Household goods
including above and below the line marketing campaigns.
National Account Manager.
 Responsible for the sales of Black & Decker goods into and out of National Account Stores.
Referees
Markus Wilhelm Member & former Chair of the Direct Marketing Association.
https://au.linkedin.com/in/colinjones2009