The State of the Nation report is a quarterly analysis produced by RED Academy, reviewing the status of tech jobs and skill requirements in Canada. We are a design and technology school with locations in Toronto and Vancouver, created for the designers, developers, creators and disruptors of tomorrow.

1. State of the Nation
Summer 2016 Canadian Jobs Data

2. General Trends

3. Tech Jobs Growth in Canada
“Canada’s economy will create at least 218,000 tech jobs between now and 2020, but lacks the
people to fill them, says a new report from a not-for-profit think tank.
Out of 527,000 students who graduated in Canada in 2015, only 6 per cent — 29,000 —
graduated from an IT field, the report found. Canada would have to graduate around 43,000 IT
students per year to keep up with job growth.
That means we are 14,000 tech graduates per year short - that’s where RED comes in.
http://www.huffingtonpost.ca/2016/03/12/it-jobs-skills-shortage-canada_n_9440872.html
“Job growth in Canada, Feb.
2015 to Jan. 2016. IT jobs grew
more than four times as quickly
as other jobs.“ (Chart: ICTC)

4. Toronto & Vancouver
“In Toronto, CBRE said there are now 98,000 people
employed in the tech sector, 11.7% of all office
employment. It says downtown west and Liberty Village
have become the heart of the tech sector in the city,
due to tenant demand for what is called
“brick and beam” space.
Vancouver has 34,000 tech workers that make up 12 per
cent of the office workforce. The go-to sub markets in
British Columbia’s largest city have been Yaletown and
Gastown as tech users look for the same type of space
as in Toronto.
http://business.financialpost.com/news/property-post/how-the-boom-in-technology-jobs-is-
transforming-toronto-and-vancouvers-office-markets?__lsa=a788-c9c9
High-tech
employment in
Vancouver has
increased by 19.7%
since 2011, 12
times the rate of
total employment.”

5. UX & Design Jobs

6. Design: Top 10 Jobs
Data based on searches done on Indeed.com 11th June 2016

7. Design: Salary Expectations
Sourced from available data on GlassDoor.com 11th June 2016

8. Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “UX Designer”.
Experience Level

9. Degree Required
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “UX Designer”.

10. Top 25 Skills for UX Designers
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “UX Designer”.

11. Dev / Coding Jobs

12. Developers: Top 10 Job Titles
Data based on searches done on Indeed.com 11th June 2016

13. Top 25 Skills for Developers
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “Developer”.

14. Top 25 Skills for Developers
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “Developer”.

15. What the Internet is Built With
Based on data sourced from http://trends.builtwith.com/framework looking at the top million websites.

16. Developers: Salary Expectations
Sourced from available data on GlassDoor.com 11th June 2016

17. Experience
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “Developer”.

18. Degree Required
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “Developer”.

19. Marketing Jobs

20. Marketing: Top 10 Job Titles
Data based on searches done on Indeed.com 11th June 2016

21. Marketing: Salary Expectations
Data based on searches done on Indeed.com 11th June 2016

22. Experience Level
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “Marketing Manager”.

23. Degree Required
Based on data collected from a random sample of 50 jobs on Indeed.com for the job title “Marketing Manager”.

24. Top 7 Skills in Marketing Roles in 2016
Analytics: shortfall of 1.5m people by 2018
Social Media: 92% see this as important
Data Visualization: infographics & design
Technical Skills: 50% of roles require it
Teamwork: especially in social media roles
Newsjacking: reacting to news
Soft Skills: 9 out of 10 fail because of this
http://blog.hubspot.com/marketing/top-marketing-skills#sm.0000ua90ujicgev9xzq14sq4ofe3b

25. Key Findings

26. Developers
• Developer roles dominated by Javascript and JS frameworks like
Angular, Node.js, React
• PHP still by far the most popular back end language in Web
Development
• RED programs are specifically designed to meet these market needs

27. Marketing & UX Trends
Emergence of Full Stack or “Unicorn” Roles
• Over 50% of marketing roles require technical and / or design skills
• 40% of UX roles require simple front end coding or Visual Design

28. 12 Week Professional Programs
RED’s Professional Programs are designed
to train our graduate for specific job roles
in the tech industry:
• App Developer
• Web Developer
• UI Designer
• UX Designer
• Digital Marketer

29. 24 Week Full-Stack Programs
RED’s Full Stack programs are double
diplomas specifically designed to meet the
market need for these “Unicorn” roles.
• Full Stack Developer (Web Dev & App Dev)
• Full Stack Designer (UX & UI, Visual Communication)
• Full Stack Marketer (DM & UI, Visual Communication)

30. References
http://www.ictc-ctic.ca/canadas-first-national-digital-talent-strategy-paves-the-way-forward-
for-an-innovative-and-globally-competitive-economy/
http://business.financialpost.com/news/property-post/how-the-boom-in-technology-jobs-is-
transforming-toronto-and-vancouvers-office-markets?__lsa=a788-c9c9
http://www.huffingtonpost.ca/2016/03/12/it-jobs-skills-shortage-canada_n_9440872.html
http://www.cbc.ca/doczone/episodes/generation-jobless
http://business.financialpost.com/executive/careers/the-value-of-education-is-dropping-
fast-for-university-graduates?__lsa=fefe-89d0
http://www.forbes.com/sites/toddhixon/2014/01/06/higher-education-is-now-ground-zero-
for-disruption/#264a32435bd9

31. RED ACADEMY redacademy.com
Got questions? Contact our team today.
info@redacademy.com
Vancouver
778.379.7175
Toronto
647.793.2333