1. RESUME
COLIN ADAMS
Address 27 Marchant Circuit Dunlop
ACT 2615 Telephone: 0421 348 109 (m)
E-Mail:colina01@bigpond.com
PROFILE
An experienced Regional Sales Manager/ Sales Rep with experience in managing
sales teams, driving capability agendas and business development (new and
established). Extensive experience in Canberra and regions in the FMCG industry.
CAREER HISTORY
PEPSICO Oct 2013 - present
Regional Sales Manager
Key Accountabilities;
• Develop and lead sales strategy execution plans across all channels to
achieve key objectives including sales performance, selling expense and
market share.
• Lead, coach and develop the sales team to increase capability.
• Develop strong and mutually beneficial relationships with key state - based
customers
• Demonstrate and exercise a commitment to promote, develop and improve
the health, safety and welfare of our people.
Achievements;
• Developed, trialed and implemented new technology which drove efficiencies
in the business such as improving compliance, call rates and compliance with
the Journey Plan. This resulted in better monitoring of sales
• On-boarded new sales reps and implemented training which resulted in
improved retention.
• Was the regional contact for Supabarn Group, Khans, Thomleck Group.
Presented six monthly plans for NPD, job lots and promotional activity.
• Implemented planograms across all channels
• Delivered regular safety training which resulted in 0 days LTI’s in 12/13 and
behind the wheel driver training which reduced at fault accidents in NSW.
• Awarded NSW Frontline Sales Manager of the year 2013
PEPSICO 2002 – 2013
Grocery Sales Manager
Key Accountabilities;
Provide strong leadership and execution of sales strategies for the sustainable
growth and profitability of state Impulse and Grocery channels in line with company
objectives.
Management of the regional sales team (ACT and NSW), sales, business
development, coaching and building capability and safety agenda.
Achievements;
• Received the Pepsico ‘Ring of Honour’ for Sales Excellence in 2007
• Led sales team of the year for 3 years in a row which achieved sales / spoils
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2. targets. 2005 - 2007
• Achieved zero turnover of Sales Reps in that period.
PEPSICO 1988– 2001
Grocery Sales Representative
Key Accountabilities;
• Deliver Sales execution plans
• Deliver Spoils plans
• Follow journey plan based on customer requirements
• Ensure consistent execution across all channels including promotional
program ,
• NPD , Big Bets and job lots
• Ensure consistent application of cost controls of direct and indirect expenses.
• Demonstrate a commitment to promote and develop health and safety
agenda.
Prior to working at Pepsico I worked as a Sales Rep for George Weston Foods from
1985 to 1988 and worked with Coles as an assistant manager from 1982 to 1985.
TRAINING
Sales and Negotiation
Selling Snackfoods
One to One Instruction Techniques
Grocery Trade Standards
Pepsico Sales Academy
Pepsico Sales Leadership University
REFEREES
Available upon request
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