How to Increase Customer Conversions: Sales + Inbound Marketing

How to Increase
Customer Conversions:
Sales + Inbound
Marketing

Karol Pokojowczyk from Colibri.io

Historically marketing and
sales have functioned
completely separately.

With the adoption of
inbound marketing
principles,

sales and marketing have
begun to work together to
gain and close leads.

The following is how to
create a seamless sales
and marketing process.

Sales and Marketing
should discuss and agree
on who their buyer
persona(s) is

and what it is that makes
them a qualified lead.

This will give the marketing
team a clear vision of the
content

and tone they need to
create in order to attract
appropriate leads.

Marketing is ready to begin
creating content and offers
in order to generate leads.

Marketing has now handed
the baton off to Sales.

The sales team can use all
the data within your CRM
to make closing the sale
easier.

Use the lead’s online
behavior to your
advantage.

Are you happy with the
results from this past
month and/or quarter?

If so, look at what
contributed to that success
and repeat it.

If you are not happy, both
teams should work
together to tweak your
process.

Start from analyzing if the
buyer persona and criteria
for a sales qualified lead
are correct.

Then move along the entire
process.

Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your goal conversions.

This article was originally
published on
GrowthHacker.am. Find out
more:
How to Increase Customer
Conversions: Sales + Inbound
Marketing

Author: Karol Pokojowczyk

CEO Colibri IO
@KarolPokojowczy
@Colibri IO

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