Find more customers for your startup in 6 easy steps and limited resources by Karol Pokojowczyk from https://colibri.io

1. Find More Customers for
your Startup in 6 Easy
Steps and limited
resources
Karol Pokojowczyk from Colibri.io

2. Go Big or Go Home!

3. • Small businesses, startups and
early stage companies tend to
have limited resources.

4. • So, the classic small business
response is to go from project to
project
and
emergency
to
emergency boasting about being
nimble rather than getting on track
to achieve business objectives.

5. • Find below 6 valuable marketing
tactics to get your small business
look really big and keep you on
track to success.

6. 1. Know your niche don’t try to be for
everyone

7. • Try to be specialized for one target
group. It makes you look more
professional and you have the
chance to make one target group
happy.

8. • Try to find out who your customers
are and what they want. Of course
it is not so easy when you are
having only a few ones, but try to
think about people who might
need your product.

9. 2. Build a plan

10. • Try to build a business plan. The
goal is to have a good strategy that
provides a framework for keeping
your business on track to grow by
building its brand, attracting new
customers

11. 3. Create a brand from
day one

12. • Branding is not only for big
corporations, as everyone started
somehow small. You can also
afford to develop your brand.

13. • The major key is to determine the
core attributes of your brand .Try to
present your company always in
the same way so that it contributes
to your overall brand costeffectively.

14. • Quick win: build your brand identity
with these awesome Moo tools. It
is another print shop, but much
more focused on quality and the
way they treat their customers.

15. 4. Create best content or
go home!

16. • Nowadays almost every startup,
early stage company or an SME
becomes a content publishing
house. Again, try to stand out from
the crowd.

17. • Whenever you write something do
the research. Make sure your
article is the best or go home. It’s
that simple.

18. Be either:
•
•
•
•
•
strangely creative
super knowledgable
really creepy
or damn spooky!
…otherwise you are just boring.

19. 5. Be Social. Use Media
to interact with your
potential customers

20. • In fact, you won’t have thousand of
likes on your Social Media profiles
at the very beginning, but anyway
you need to have a presence on a
variety of Social Media platforms.

21. • Schedule your Social Media
interaction so that you build
relationships with influencers,
prospects, customers and the
public.

22. 6. Having limited
resources and not
enough time is just
awesome!

23. • Schedule the time wisely. Focus on
your key projects including major
strategic
initiatives,
content
creation
and
Social
Media
interaction.

24. • Time management is sometimes
really complicated for small
businesses as they rush to
confront the latest issue.

25. • Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
conversions.

26. This article was originally
published on GrowthHacker.am.
Find out more:
Find More Customers for your
Startup in 6 Easy Steps and
limited resources

27. Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO