2. Portfolio Overview
Lucky Scooters:
https://www.instagram.com/luckyscooters/
https://www.youtube.com/user/luckyscooterparts
https://www.luckyscooters.com/
District Pro Scooters:
https://www.instagram.com/therealdistrict/
https://www.youtube.com/channel/UCeAYMZZ1CbORKlG-jBvAN_w
http://www.districtscoot.com/
Phoenix Pro Scooters:
https://www.instagram.com/phoenix_pro_scooters/
https://www.youtube.com/user/PhoenixProVideos
https://www.phoenixproscooters.com/
To give you a brief overview of the industry in which I was previously working, please take a look at the
following social media accounts and websites. These accounts are the direct result of the marketing and
sales programs I implemented for each brand using the latest available technologies. Each brand has a
specific voice and targeted consumer within the industry.
3. International Promotion
A large portion of my role was to identify, schedule, coordinate marketing and execute on site for various
events across the US and Canada. Working with a B2B client I would handle all aspects of promotion for
the event or competition as well as content creation for future use and recaps. Most of the time this meant
traveling with 4 – 10 professional athletes that each had their own deliverables for the events.
At the inaugural Calgary Jam I was responsible for the promotion via digital content including web flyers,
social media posts and outside contribution such as local media.
http://globalnews.ca/news/2192842/calgary-scooter-jam-riding-high/
“Scooter riding is the fastest-growing extreme sport in the world right
now. It’s massive in Australia and Europe it’s just exploded and places
like California and now it’s in Calgary,” said Dave Grant from Calgary
Scooter Jam.”
4. Event Promotions Photography
Being a photographer in my personal time I am able to capture key images
to promote the brands and ad value post trip. These images are used across
a variety of platforms most commonly used for social media.
5. Collateral & Creative
A major focus of my time was spent on industry events and trade shows, involving the coordination of
travel, product and vendors for each venue. Additionally I would provide marketing material to the client
to share across their own channels as well as our brand’s channels.
Here are some examples of promotional fliers I developed with the assistance of my design teams.
6. Competition Judge
As an industry insider and supporter I was
invited to international competitions to
represent the US as a judge for world
championships. This put me in a position that
allowed me to showcase un-bias opinions for
competing brand’s riders.
You can see me in the middle of this picture.
Each event had a private judge’s booth where 2
others and myself watched and judged each
category of riders.
7. Trade Shows
One of my favorite things I was able to manage was trade show involvement. As a distributor of multiple
brands we attended 3 – 5 shows a year with a 20x20 booth representing our brands.
On hand we would have printed hand-outs of product catalogs, freebie items for current and new
customers as well as an awesome snack bar!
8. Skate Park Halloween Promotional Video
Part of being in the action sport industry is always having new and innovative content, this takes planning
and out side the box thinking. Having control of the brand vision I was able to coordinate video shoots to
help promote a certain product or even a time of year. Below is a video created to help promote Halloween
and get kids out to a local skatepark. VIDEO:
9. Television Event Coordination
When pro scooters were just hitting the market we were doing everything possible to expose them to
mass markets. During this time I was able to coordinate one of our team riders to appear on Ellen, this
was a huge turning point for the industry as it exposed scooters to millions of new viewers. VIDEO:
10. Outside Media
This same year I was
able to put together
one of the biggest
video projects to date
in the scooter industry.
Through mutual
connections I knew
YouTube film maker
and star
DevinSupertramp.
With 4.5 million
subscribers his reach
is huge. Below is the
video result of our
efforts.
11. Creating Social Media Followers
This video has now reached over 11.5 millions viewers!
12. Product Launch
During the release of a new product there were many layers to exposing that specific product to the
market. One way was through print media via the industry’s only magazine. With the recent launch of a
new scooter, I added Tyler Bradley to the Phoenix Pro Team with help from our Team Manager. Tyler was
featured on the cover of the magazine and had a 6 page spread inside. I was asked to write a few words to
add into the article.
13. Brand Asset Creation
Additionally I was responsible for overseeing the creation and implementation of all branded assets
stored within an accessible folder to our B2B clients. The images are used as social media posts, web
sliders and print-outs. Images would be uploaded weekly, always having something fresh for our clientele.
15. Video Vault
Along with photo assets I managed our vault of videos. When a new product was being designed it was
up to me to schedule the launch including video ads and graphics. SAMPLE VIDEOS:
