Tips for Internet Marketers for an eCommerce Professional
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I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.
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Tips for Internet Marketers for an eCommerce Professional
- 2. WARNING: This next presentation is rated PG
- 3. Who are you dude?
- 6. What I want When I want it The way I want to buy it
- 8. The world of eCommerce is enormous!
- 9. That’s Me
- 10. Can You Handle The Truth? Explore new ideas Discover opportunities Investigate facts Prepare for some discomfort One dude’s story
- 11. The Web Walls
- 13. The New Web Experience Trilogy Personalized Unique results Location based Historical (behavior) Socialized Shareable Easy to consume Mobilized Location based App Experience
- 14. Study the 1% Who should we watch? Study the best Ignore the stunned, unhealthy, immature
- 15. The Dell PC $6.5 Million Twitter Case Study
- 17. Sold $6.5 million On Twitter Worldwide Audience WOW!
- 19. Numbers are in Millions so this is $52,000,000,000 Billion with a B - in Net Revenue
- 20. Pie Chart of Social Media’sContribution to Gross Profits
- 21. Pie Chart of Social Media’sContribution to Gross Profits
- 22. Perspective is Always Important
- 23. For every $10,000.00 in Dell revenue Only $1.00 comes from the social media of Twitter Excuse me?
- 24. The media coverage was PRICELESS!
- 25. Time to grow up Competition Technology Industry Economy
- 26. The System at 30,000 ft. Meet Lead Needs Achieve To Maximize
- 27. Goals Conversion Order Size SEO (Best Match) Efficiency Branding
- 28. Content Editorial (Descriptions) UGC – User Generated Content Product Data Branding
- 29. Infrastructure Storage Management Collaboration Syndication Localization
- 30. Operations Scalability Flexibility Extensibility
- 31. Results Revenue (R.O.I) Globalization Cost - Efficiency Product Data Leverage
- 33. Tie Technology to Simplicity Simplify Automate Duplicate
- 37. Proposed by Abraham Maslow in 1943
- 39. Stop lusting for the top position
- 42. Target to improve quality scoring
- 46. Social Espionage? I know what you are doing as you do it
- 48. Communication Cycle Keep them “in the know” Who are you talking too? Spark a Conversation
- 49. K.I.S.S.Keep It Simple and Spectacular
- 50. Let’s FOCUS on some tools
- 51. CustomerAnalytics The more you know the more you sell
- 53. Plug in from rapportive.com
- 55. TubeMogal a single point for deploying uploads to the top video and social networking sites
- 56. Plug in from rapportive.com
- 57. Slideshare
- 58. Blogging is SEO Google loves blogs High ranking Quick indexing (Caffeine)
- 62. 1 2 3
- 63. YouTube is your microsite Group playlist by theme Add tool tips Link to internal pages Make public Continue to create
- 64. The Whole World IS Talking Shouldn’t I At LEAST Listen?
- 65. Satisfaction
- 66. Use this page for all of your main slides. All Roads Lead to… …Your Web Store
- 69. ColderICE.com Email: John@ColderICE.com Twitter: @ColderICE Facebook.com/ColderICELinkedin/in/ColderICE The Atlanta eBiz Group eCommerceMeetup.com John Lawson CEO 3rd Power Outlet Founder ColderICE.com
Hinweis der Redaktion
- Who is the audience Keep them “in the know”Spark conversationThe 7 Stages and logical touch points along this customer referral life cycle look something like this.Know - Your ads, article, and referred leadsLike - Your web site, reception, and email newsletterTrust - Your marketing kit, white papers, and sales presentationsTrial - Webinars, evaluations, and nurturing activitiesCore - Fulfillment, new customer kit, delivery, and financial arrangementsRepeat - Post customer survey, cross sell presentations, and quarterly eventsRefer - Results reviews, partner introductions, peer 2 peer webinars, and community building
- Photo by Domenica
- Photo by Eole