Aviator is the first made in the USA, high-end apparel brand, targeting travelers and people on the go. Aviator products fit in the market between sportswear and active wear. Aviator has healthy margins selling at a price that’s more then wholesale but less then traditional retail. Our aviatorusa.com platform gives great value to the customers while building strong and loyal relationships.

1. Colby Kane 310-200-3917 colby@aviatorusa.com
GO FURTHER.

2. MANTRA
Function, comfort, and style for people on the go.
2
GO FURTHER.

3. 3

4. PROBLEM
Wearing your workout clothes when you’re
not exercising.
SOLUTION
Aviator has the function of your activewear
and the style of your sportswear. 4

5. PURPOSE
Traditional sportswear brands just don’t cut it anymore
when it comes to our day to day lives.
Aviator, is in the space between active wear and sportswear,
and will do so with a direct to consumer model.
5

6. - First to market, high end apparel brand, targeting travelers
and people on the go.
- Aviator products fit in the market between sportswear
and active wear.
- Healthy margins selling at a little more then wholesale,
and giving great value to the customers.
- We have cut out the middleman and now have
direct relationships with our customers.
6
COMPETITIVE ADVANTAGE

7. APPAREL MARKET SIZE
GLOBAL SPORTSWEAR MARKET
Grew 7.5% last year to $244 Billion.
GLOBAL ACTIVEWEAR MARKET
$33.7 Billion and growing
8% annually over the past
3 years
US SPORTSWEAR MARKET
IS THE LARGEST
$80 Billion
7
U.S. APPAREL E-COM
$73B
$64B
$56B
$48B
$41B
$34B
$28B
2010 2011 2012 2013 2014 2015 2016

8. COMPETITIVE LANDSCAPE
JAMES PERSE
SPLENDID LULULEMON
NIKE DRY FIT
UNDER ARMOR
FASHION FUNCTION
HIGH PRICE
LOW PRICE
BOTTOM FEEDERS
LOW QUALITY
BOTTOM FEEDERS
NO STYLE
t
t
t
t
The style and luxury
feel of these brands
The function of
these brands
Aviator is a great value with
a direct to consumer model.
www.aviatorusa.com
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FUNCTION / COMFORT / STYLE

9. FUNCTION STAYS IN STYLE
AND DOESN’T GO ON SALE
9

10. CUSTOMER ACQUISITIONS AND CONVERSIONS
LAUNCHING NEW PRODUCTS ON KICKSTARTER
10
- Shows proof of concept
- Huge audience looking for new products and brands
- Pre-order the product
- Collect data and convert to Aviator shoppers

11. OUR LATEST PRODUCT
PERFORMANCE SHIRT FOR HIM / HER
11
THE MOST ADVANCED NANOTECHNOLOGY
Stain Resistant / Moisture Wicking / Antimicrobial / Non Toxic

12. OUR PRODUCTS
FIRST CLASS HOODIE
COST: $34
RETAIL: $138
RED EYE HOODIE
COST: $28
RETAIL: $98
RED EYE HOODIE
COST: $28
RETAIL: $98
FIRST CLASS HOODIE
COST: $34
RETAIL: $138
GRAPHIC T-SHIRTS
COST: $9
RETAIL: $35
STRETCH JEANS
COST: $25
RETAIL: $98
FLIGHT CARGO PANT
COST: $33
RETAIL: $138
STRETCH JEANS
COST: $25
RETAIL: $98
Go2 LEGGING
COST: $25
RETAIL: $98
NONSTOP SHORT
COST: $25
RETAIL: $98 12

13. SALES PLATFORM
TRADITIONAL SALES MODEL
AVIATOR SALES MODEL
WHOLESALE x 2.5 = RETAIL
(CONSUMER COST: $125)
WHOLESALE
(example $50)
Welcome to Aviatorusa.com,
the exclusive place
to buy Aviator products.
This platform adds value
to our customers by cutting out
the middle man.
The Aviator website saves
customers up to 60% off
the traditional retail cost.
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TRADITIONAL RETAIL = $$$$
+ TAX & SHIPPING
AVIATOR CUSTOMER = $$
INCLUDES SHIPPING
OUR COST
COST MORE TO MAKE IN THE USA,
BUT IT’S WORTH IT!
THEIR COST
OUTSOURCED IS CHEAPER
AND NOT AS GOOD.

14. SALES PLATFORM WITH AN EXPERIENCE
THEY SAY “GREAT CONTENT AND
GREAT PRODUCTS DRIVE TRAFFIC”
Each product will feature an original short
video highlighting the product in action as
well as enhance the overall experience.
Mobile experienceComputer experience
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15. REAL STATISTICS
EXAMPLE OF OUR EMAIL LIST COMPARED TO THE INDUSTRY
ADMIN ON OUR WEBSITE
FIRST CLASS HOODIE
PROMOTION
Above are the results from
our email marketing
service, Mailchimp.
aviatorusa.com
BACK-END
To the right, you will
see the results from
The First Class Hoodie
promotion.
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16. SALES GROWTH CHART
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Jun.
2013
Jan.
2014
Jun.
2014
Jan.
2015
1M
900K
800K
700K
600K
500K
400K
300k
200K
100K
Jun.
2015
DEMOGRAPHIC
Men: 50%
Women: 50%
Domestic: 90%
International: 10%
Repeat Customers: 80%
PRODUCTS
Hoodies: $260K
Bottoms: $60K
T-Shirts: $15K
INVESTOR PATH:
CURRENT PATH:

17. $1M INVESTMENT = 25% EQUITY
$350K buildout
- Operating expenses.
- Create pop up experience.
- Redesign www.aviatorusa.com
to a truly unique platform.
$350K product
Inventory of our core products will deliver
$1.2-1.4 Million in sales.
$300K marketing
Include hiring a leading PR firm,
as well as influencers in social media,
and various customer acquisition
costs.
TIME FRAME BY QUARTER
Q1
- Production starts on our most
popular products.
- Marketing begins with
celebrity and media outreach.
- Conceptualize “pop-up”
shops and target locations.
- Website is revamped with
a cleaner look and with our new
content features added.
- Late in this quarter we start
selling new inventory and
making money!
Q2
- SELL SELL SELL
- Marketing plan is in full effect.
First “Pop-up” Shop opens.
- New website is completely
revamped with all new features.
- Phase two of production.
This means producing
additional styles and more of
the best sellers.
- We will also consider
adding subscribtion based
programs.
Q3
- SELL SELL SELL
- Pop up shops in different
cities.
- Phase three of production.
This means producing more
top sellers from the first two
quarters. Also produce new
product samples for pre-order
sales.
Q4
- SELL SELL SELL
- Marketing plan is in full effect.
- More live events building up
fan base.
- Phase four of production.
This means more top sellers
from the first three quarters.
Also produce production
from pre-orders.
- Sales by the end of this
quarter will total more then
$1M
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18. RAISE: $1.1M in 2011
Google Meta Description:
Everlane: Modern Basics.
Radical Transparency.
https://www.everlane.com/
We Sell Exclusively To You. In
traditional retail, a designer shirt
is marked up 8x by the time it
reaches the customer. We do
things differently.
PLUS
- Lowest markup at 2x cost
- Lots of products
- No middleman
MINUS
- Products are made all over
the world
- Cheap fabrics and labor
means poor quality
- Charges for shipping
- Lowest markup means
lower margins
OTHER DIRECT TO CONSUMER MODELS vs AVIATOR
RAISE: $4.4M in 2014 ($6.4M Total)
Google Meta Description:
DSTLD Jeans | Luxe Denim
from $65
https://www.dstldjeans.com/
DSTLD strips away excess,
impurities, and retail go-betweens,
offering men & women of style
luxe premium denim & other
high-caliber essentials
PLUS
- Low markup at just over
2x cost
- Large selection of jean
styles
- No middleman
- Free shipping and returns
MINUS
- Jeans are made in Asia
- Fashion jeans don’t hold
their value
- Low markup means
lower margins.
ASK: $1M
Google Meta Description:
Aviator: Made in USA | Premium
Travel Wear | No Middleman
aviatorusa.com/
Aviator is a contemporary travel
brand that combines function,
comfort, and style for people on
the go. Backed by our guarantee.
If it’s breaks, we will fix it for free.
Free shipping and returns on all
domestic orders.
PLUS
- Low markups at 2.25x cost
- Premium fabric and construction
- Made in the USA
- Free shipping and returns
- No middleman
- Free repairs
- Doesn’t go out of style
- Doesn’t lose value
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19. THE AVIATOR TEAM
A well-respective creative leader who’s diverse skills have resulted in the consistent
achievement of business goals and objectives. A seasoned professional with over 15 years
experience backed by a strong track record that can perform a variety of roles. Colby has
been an Art Director for Macy’s, wrote and sold a script, acted in studio films and national
commercials, modeled for Ralph Lauren, and launched his own American heritage
clothing line. In 2013, Colby successfully changes direction and launches Aviator, which
is a contemporary travel sportswear brand. To do this, he turned to Kickstarter and
successfully raised over $250,000. His new business model is to sell directly to the
consumer where he can have larger margins and stronger customer relationships.
This has proven to be a smarter way to grow the brand and business.
FOUNDER: COLBY KANE
Hometown: New York
Education: University of Hartford
Graduated: BFA
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A quirky engineer with strong business acumen constantly striving pursue
his goals. Craving to be a technology consultant soon, Nilay is currently
pursuing his Masters in Engineering Management at USC. In his free time, he
loves to help business grow their online reach by providing search engine
optimization strategies, developing interactive web designs and increasing
its customer engagement. He has been associated with over 5 different
startups now and is on his way to soon be an entrepreneur himself -
A True Trojan!
TECHNOLOGY CONSULTANT: NILAY MEHTA
Hometown: Los Angeles
Education: University of Southern California
Studies: MS 2016

20. TESTIMONIALS FROM OUR CUSTOMERS
“Received mine in Melbourne Australia yesterday. Absolutely love it!”
- Peter Marshall, AUSTRALIA
“I just got my hoodie and it is awesome!! I wish I had ordered 2, one for me and one for my wife.”
- Benjamin Nelson, Castle Rock CO, USA
“Love the product. And even more, this company knows how to take care of its customers. Will buy from these guys again.
And did I mention the hoodie is awesome?”- Eric Roebuck, Shawnee, KS, USA
“Super soft and fluffy!! Fits me perfectly!! Loving it overall!”- LI Gao Shang, Singapore
“I was able to get an exchange on the tight fitting hoddie I originally received. The replacement arrived a few days ago, a lot faster
than I was expecting. This hoodie is easily the most comfortable piece of clothing I have. I am completely blown away by everything.”
-Matthew Theroux, Canada
“Received mine last week. They appear to be expertly crafted.”- Joseph D’Angelo, Sandston, VA, USA
“I‘m so excited to finally have my hoodie! I literally squealed when I put it on! It’s so comfortable, and I’m loving the three-way sleeves.
No more cold hands for me!”- Patricia Sanvictores Richland, WA, USA
“I am very impressed by this hoodie. Extremely soft materials, fits great with just enough stretch, all seams appears to be very
meticulously sewn. I really like the thumb-holes, which will come in hand here in Indi- ana in the colder months, and the oversized
hood is fantastically executed--enough to make a Jedi master jealous. Thank you Colby and Aviator USA team, this hoodie is a
home run!”
- Andrew Jacobs, Fort Wayne, IN, USA
“This hoodie is greatest travel tool ever! Now I can sleep on the plane and not have to be annoyed at the people who leave the
windows up or the reading lamp on.”
-Alvin Wong, San Francisco, CA
“Received mine in Melbourne Australia yesterday. Absolutely love it!”
-Peter Marshall, Australia
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