Under the global trend of large size TV panel, 4K TV panels show rapid growth trend year by year. According to the Cokemeti date collection, the world's 4K LCD TV panel shipments reached 63.74 million in 2016, a substantial increase of 70% year on year, the penetration rate increased to 24.7%

1. 4K TV online transactions increased by 87.68% in China
Under the global trend of large size TV panel, 4K TV panels show rapid growth trend year
by year.According to the Cokemeti date collection, the world's 4K LCD TV panelshipments
reached 63.74 million in 2016, a substantial increase of 70% year on year, the penetration
rate increased to 24.7%.
Annual sales of about 5 billion yuan
Cokemeti carrying 8 major industries with 5000 categories, across the top 10 internet
platforms, 300 millions of customer social data and 32 millions sales of goods data to help
oversea users to understand the status quo and development trend of the China market.
From the market trend, Cokemeti statistics show that the 4K TV online market (example of
Taobao & Tmall website)The last 12 months of total sales of about 5 billion yuan. 4K TV
grew at an annual rate of 87.68%, In November over the same month last year increased
by 44.17%, overall growth trend. The higher the annual growth rate, indicating that the
faster the development of the long-term market, the higher the growth rate in the past three
months, indicating that the short-term trend is better.
China Consumer favorite is Hisense
Top10 market share of 4K TV Market is 77.70%. Among the most popular brands in the
consumer, the top four brands in November were Hisense, Skyworth, LeTV and TCL,
market share of each brand is 12.91%,12.68%, 6.79% and 6.00%.

2. 3000-4000 yuan into the hottest price
Cokemeti Statistics show that in November the market price of 4K TV is 3719 yuan,
compared with the previous month growth of 16.7%.
From the consumer's favorite price point of view, consumers buy most of the product
price segment is concentrated in the 3000-4000 yuan price segment, the price
segment of the product by the consumer favorite, accounting for 90%. The larger the
price segment, indicating that the more in line with consumer demand.
China Consumer favorite is 55 inch
In the 4K TV products, 55 inch began to be welcomed by consumers, sales accounted
for 20%, and there is a good growth trend.
According to the above analysis, we can see that the focus of attention of consumers,
with 4K TV Market Trends and market heat better, companies should be keen to grasp
the market direction, based on consumer demand, the production of products to sell
consumer satisfaction.
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