Cognitive-Applying knowledge Cognitive is about mapping the advertising space in print medium Find trends across sectors,across clients, How they advertise? Where they Advertise?

1. Ad Trends For Chennai
1st to 7th August 2014

2. Ad Trend
1st Aug Chennai TOI| Source TC&S
4% 4%
27%
65%
0%
10%
20%
30%
40%
50%
60%
70%
FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
28%
24%16%
8%
4%
4%
4%
4%
4%
4%
Ad Trend-1st Aug
ONLINE SHOPPING WEB SERVICES
EDUCATION TEXTILE & CLOTHING
BANKING/FINANCING/INVESTMENT PERSONAL ACCESSORIES
OTHERS COMPUTERS
AGRICULTURE FOOD & BEVERAGES
4%
12%
23%
31%
4%
4%
15%
4% 4%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE LEFT
CENTRE RIGHT NA TOP RIGHT

3. Ad Trend
15%
15%
13%
13%
11%
9%
8%
8%
4%
4%
Ad Trend-2nd Aug
DURABLES SERVICES TEXTILE & CLOTHING
REAL ESTATE HOUSEHOLD PRODUCTS PERSONAL ACCESSORIES
ONLINE SHOPPING WEB EDUCATION AUTOMOBILES
COMPUTERS
2nd Aug’14 Chennai TOI| Source TC&S
2%
13% 16%
22%
48%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
11%
8%
14%
16%
11%
5%
5%
13%
5%
2% 13% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE LEFT
CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT

4. Ad Trend
21%
18%
14%
11%
7%
7%
7%
7%
4%
4%
Ad Trend-3rd Aug
TEXTILE & CLOTHING PERSONAL ACCESSORIES SERVICES
HOUSEHOLD PRODUCTS PERSONAL HEALTHCARE OTHERS
TELECOM PRODUCTS ONLINE SHOPPING WEB AUTOMOBILES
FOOD & BEVERAGES
3rd Aug’14 Chennai TOI| Source TC&S
3% 6% 9% 9%
72%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
3%
9%
9%
41%
6%
13%
6%
3%
6%
3% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE RIGHT NA TOP
TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

5. Ad Trend
4th Aug ‘14 Chennai TOI| Source TC&S
7%
50%
43%
0%
10%
20%
30%
40%
50%
60%
BANNER QUARTER PAGE SMALL
Ad Size
7%
14%
7%
57%
7%
7%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
29%
14%
14%
14%
7%
7%
7%
7%
Ad Trend-4th Aug
SERVICES ONLINE SHOPPING WEB
EDUCATION MEDIA
PERSONAL CARE HAIR CARE
FOOD & BEVERAGES BANKING/FINANCING/INVESTMENT

6. Ad Trend
39%
22%
11%
11%
6%
6%
6%
Ad Trend-5th Aug
ONLINE SHOPPING WEB SERVICES
BANKING/FINANCING/INVESTMENT EDUCATION
PERSONAL CARE OTHERS
M-COMMERCE
5th Aug’14 Chennai TOI| Source TC&S
6%
17%
11%
67%
0%
20%
40%
60%
80%
BANNER FULL PAGE QUARTER PAGE SMALL
Ad Size
11%
22%
22%
11%
6%
6%
11%
6%
6%
Ad Position
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT
NA TOP TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

7. Ad Trend
17%
17%
17%
11%
11%
6%
6%
6%
6%
6%
Ad Trend-6th Aug
SERVICES ONLINE SHOPPING WEB AUTOMOBILES
TELECOM PRODUCTS TEXTILE & CLOTHING PERSONAL CARE
EDUCATION COMPUTERS OTHERS
PERSONAL ACCESSORIES
6th Aug’14 Chennai TOI| Source TC&S
5% 5%
11%
16%
63%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
16%
16%
5%
16%5%
5%
21%
5%
5%
5%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE LEFT
CENTRE RIGHT NA TOP CENTRE
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

8. Ad Trend
25%
17%
17%
13%
4%
4%
4%
4%
4%
4%
4%
Ad Trend-7th Aug
SERVICES ONLINE SHOPPING WEB EDUCATION
PERSONAL ACCESSORIES AUTOMOBILES COSMETICS
M-COMMERCE AGRICULTURE CORPORATE/BRAND IMAGE
PERSONAL CARE TEXTILES
7th Aug’14 Chennai TOI| Source TC&S
4% 8%
20%
68%
0%
20%
40%
60%
80%
FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
8%
24%
32%
12%
12%
4%
4%
4%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP CENTRE TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

9. Weekly Ad Trend
18%
15%
9%
9%8%
5%
5%
4%
4%
4%
22%
1st to 7th Aug
SERVICES ONLINE SHOPPING WEB TEXTILE & CLOTHING
EDUCATION PERSONAL ACCESSORIES DURABLES
HOUSEHOLD PRODUCTS AUTOMOBILES REAL ESTATE
M-COMMERCE OTHER
1st to 7th Aug’14 Chennai TOI| Source TC&S
3%
8% 9%
21%
60%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
8%
9%
15%
27%
9%
3%
10%
8%
1%
3%
2%
7%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE
TOP TOP CENTRE TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

10. Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
25%
30%
Day wise Trend
13%
9%
13% 13%
9%
4%
9% 9%
13%
9%
0%
5%
10%
15%
20%
6 13 17 19 23 26 28 29 30 40
Page No’s
Top 10 Page no’s
41%
59%
Page Type
LHP
RHP
7%
38%
28%
10% 10%
0%
10%
20%
30%
40%
BOTTOM
CENTRE
BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT
Ad Position
1st to 7th Aug ‘14 Chennai TOI| Source TC&S
1st
Rank

11. Ad Trend For Education Sector
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend
11%
28%
17% 17%
6% 6% 6% 6% 6%
0%
5%
10%
15%
20%
25%
30%
1 3 5 7 22 27 30 36 41
Page No’s
Top 10 Page no’s
17%
28% 28%
17%
11%
0%
5%
10%
15%
20%
25%
30%
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT
Ad Position
17%
83%
Page Type
LHP
RHP
1st to 7th Aug’14 Chennai TOI| Source TC&S
2nd
Rank

12. Ad Trend For Personal Accessories Sector
7% 7% 7% 7% 7%
14%
21%
14%
7% 7%
0%
10%
20%
30%
40%
50%
3 7 9 11 17 23 25 27 33 38
Page No’s
Top 10 Page no’s
13%
7%
33%
7% 7%
27%
7%
0%
5%
10%
15%
20%
25%
30%
35%
BOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
FULL PAGE
Ad Position
7%
93%
Page Type
LHP
RHP
1st to 7th Aug’14 Chennai TOI| Source TC&S
3rd
Rank
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend

13. Ad Trend For Services Sector
8%
12% 12%
8%
20%
12%
4%
8% 8% 8%
0%
5%
10%
15%
20%
2 3 5 9 25 27 36 40 41 42
Page No’s
Top 10 Page no’s
3% 3%
20%
31%
17%
3%
14%
6%
3%
0%
10%
20%
30%
40%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
TOP
CENTRE
TOP LEFT
Ad Position
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
1st to 7th Aug’14 Chennai TOI| Source TC&S
4th
Rank
34%
66%
Page Type
LHP
RHP

14. Ad Trend For Textile & Clothing Sector
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
8% 8% 8% 8%
17%
8%
17%
8% 8% 8%
0%
5%
10%
15%
20%
3 7 19 20 30 33 34 37 43 47
Page No’s
Top 10 Page no’s
11%
17%
6%
17%
6% 6%
11% 11%
6%
11%
0%
5%
10%
15%
20% Ad Position
39%
61%
Page Type
LHP
RHP
1st to 7th Aug’14 Chennai TOI| Source TC&S
5th
Rank

15. Ad Size For Top 5 Sectors
1st to 7th Aug’14 Chennai TOI| Source TC&S
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
EDUCATION ONLINE SHOPPING
WEB
PERSONAL
ACCESSORIES
SERVICES TEXTILE &
CLOTHING
7% 7%
11%
3%
11%
28%
3%
27%
29%
6%
72%
90%
60%
69% 72%
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE

16. Top 10 Page Genre For Online Shopping Web &
Education Sectors
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
-8%
2%
12%
22%
32%
42%
52%
CITY NEWS VARIETY GENERAL NATIONAL
NEWS
SPORTS NEWS ART
Education
1st to 7th Aug’14 Chennai TOI| Source TC&S

17. Top 10 Page Genre For Personal Accessories &
Services
0%
5%
10%
15%
20%
25%
30%
35%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
VARIETY CITY NEWS SPORTS
NEWS
CINEMA GENERAL BUSINESS
NEWS
BACKBEAT
Services
1st to 7th Aug’14 Chennai TOI| Source TC&S

18. Top 10 Page Genre For Textile & Clothing Sector
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Textile & Clothing
1st to 7th Aug’14 Chennai TOI| Source TC&S

19. Get more updates
To know more please call
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com

20. About Therefore Solutions
 Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
 Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
 Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

21. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com

22. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com

23. You Plan Therefore You Succeed

24. Thank You

25. Disclaimer
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