The document discusses collecting feedback from a target audience of younger people to inform the creation of a short film. Primary research methods included online surveys shared on social media to gauge film interests, and printed surveys administered in person to gather more depth through mini focus groups. Feedback during production helped improve scenes, the poster, and magazine review, with anonymous online surveys receiving more critical responses. Post-production feedback further helped promote the finished film. The research taught the filmmaker about their audience's preferences and the quality of the created works.

2. My first step before I could move onto collecting audience feedback in the form of primary
research was to decide on my target audience. I made the decision to aim my products at more
modern generation, and therefore feature more newer things in my short film.
In relation to Pete Buckingham, this relates to the ‘Youth Of Today’. I think that aiming my short
film at a younger audience (ages similar to me) meant that I could consider my own interests when
thinking about the content of my film, which would then make it more interesting.
Also, independent films are usually watched by younger audiences as they are more willing to give
low budget films a chance, which increased the likelihood of my short film being watched soon
after I release it on Vimeo and YouTube.
Further information about my target audience research can be found on my A2 blog, linked on the
home page of this website.

3. During my research and planning phase, audience feedback was very useful to help bring my ideas
forward. One way in which I received feedback was from creating a survey online using
SurveyMonkey. I then shared this survey on different social media websites using my own personal
account. This was good because the people associated with my account on social media are all of
people of a similar age to me, and therefore I knew that the feedback I was getting was likely to
come directly from my target audience. Below, you can see how I collected results on people’s
general interests in films aimed at modern audiences.

4. As well as sharing the surveys on social media, I also printed some off
and went out to ask people the questions face to face. This turned my
primary research into mini focus groups, allowing me to have proper
conversations with people and go into depth about the things my film
would need to include to interest them enough to want to watch. This
was a very useful piece of research and helped me to learn the different
tastes people have with their film preferences, and also the trends with
the content within films that young people like, including myself.

5. The feedback I gained during the production process was some of the most useful feedback I
got because it meant I could make changes to things as I went along, and also see how the
products I was making were coming along.
The main feedback I received during the production process was again from mini focus groups,
mostly within my class but sometimes outside of it. I would regularly asked my classmates what
they thought about a particular scene I was editing, or a feature of my poster or magazine
review. Their comments helped me understand things that I perhaps could not notice clearly
enough myself, and therefore it improved my products as a whole.
I also created some more surveys to share on social media along with drafts of my film,
magazine review, and poster. The survey questions were based on the drafts, so I could see how
it was coming along.

6. From all of my feedback during the production process, I found that the surveys I created
and shared gave me better responses. I think this is because the responses are anonymous,
and therefore people were happy to be more critical which I took as a good thing because it
meant I could make better improvements. As you can see from the screenshots below, the
final question on my survey for the draft of my magazine review and poster was asking for
suggestions on things I could do to make my products better. People then wrote what they
thought and this helped me learn how people really felt about my products and what they
personally thought would make it even better, which as a whole was very useful for me.

7. Post production feedback was more to show off my
product to people, but it was still good to have a final
chance to make some tiny changes if necessary. One way
in which I received some post production feedback was
from an event at our school, where I displayed my film
poster along with some others to help raise awareness for
it. I could then speak to people there about it or ask them
to fill out my survey. This was very useful for me because it
meant people could see my finished version of my poster
and then talk to me about it, commenting on how realistic
it looked and what they thought my film would be about,
which helped me learn how good of a job I had done.

8. As a whole, the feedback I received taught me many things about target audience preferences,
and the quality of my products. I learnt all about the things that the younger audiences like in
their films, and what type of genre’s and storyline’s interest them the most. I used all of this
throughout my whole work to ensure that it was as interesting and engaging to my desired
target audience as possible.
Below I have listed some general strength's and weaknesses that the feedback I received taught
me:
Strength's:
- Consistent use of colours
- Realistic look to products
- Acting
- Camera Work
- Location
- Props
Weaknesses:
- Text on magazine review sometimes
appearing unreadable
- Magazine review being too bright (I had to
stick to a format)