Slides for Participants of <<Storytelling for Impact>> Webinar organized by Women in Business Community ADB DutchCham on 24th November 2020 by Coen Tan, Chief Listening Officer Strategic Business Storyteller.
6. • Turn your Video ON
• Mute yourself, unmute ONLY when you want to speak
• Make use of the CHAT Function to ask questions,
comments and network
• What’s said here stays here
• The slides will be made available to you on request, so
you don’t have to screenshot every slide
Some Housekeeping Agreements:
7. Checking In
Type (using the Chat Function) in the Chat Box below:
• Name and Role
• Describe how you feel with 1 word/sentence
• Why would it be helpful for you to learn about personal
branding through stories?
8. What this Workshop IS NOT ABOUT
Dramatic Storytelling
Therapy
Wordsmithing Slogans
9. What this Workshop IS ABOUT
• Excavate: Having awareness of key highlights of your
life that make a compelling authentic brand story
• Curate: Strategically curating and crafting your story to
create a brand that resonates in others’ lives
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12. Why Stories?
While working with patients with
damage to their pre-frontal cortex,
he made a stunning discovery:
• They struggled to make basic
decisions.
• Decision making is not just a logical
process
USC Professor and Neuroscientist António Damásio
13. When you share insights with stories, you’re able to take advantage of the special
express lane that the brain reserves for narrative
Why Stories?
20. These are all examples of 6-word stories:
• For sale: Baby shoes, never worn.
• Our bedroom. Two voices. I knock.
• Paramedics finished her text, “. . . love you.”
All they do is supply the Context (Where? What? When?)
Our brains supplied the rest of the story (Why? and How?)
Let’s do a simple experiment
22. Princetown Neuroscientist Uri Hansson, discovered when we share stories with
others, neural coupling occurs in which the listener’s brain activity mirrors that of the
storyteller’s. Storytelling enables us to connect with an audience and transmit ideas
to them more effectively.
Why Stories?
23. In today’s splintered world,
people do not need more
information…
They need reasons to believe,
derive meaning and maintain
hope…