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THE RIGHT   CONSULTANT




Saturday, March 23, 13
CODY LANDEFELD
        OWNER/DIRECTOR AT CODYL

        10+ YEARS BUILDING FOR THE WEB
        7+ YEARS BUILDING WITH WORDPRESS

        PHOENIX, AZ // CODYL.COM // @CODYL




Saturday, March 23, 13
WHAT IS A WORDPRESS CONSULTANT?




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
PEOPLE WHO DO
                                         AWESOME STUFF
                                         WITH




                                ...and talk on cell phones while wearing a suit.
     codyl.com | @codyl #wcsd
Saturday, March 23, 13
THE WIDE WORLD OF WORDPRESSS

     codyl.com | @codyl #wcsd
Saturday, March 23, 13
THE WIDE WORLD OF WORDPRESSS
             •17% of the web uses WordPress
             • WordPress is easy to use / This is good and bad
             • WordPress has a vast community of developers contributing to it’s core
             to make it better continually. (Please thank them today!)



     codyl.com | @codyl #wcsd
Saturday, March 23, 13
START WITH THE BAD...




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
INCORRECT ASSUMPTIONS REGARDING
                             WORDPRESS




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
INCORRECT ASSUMPTIONS
                          REGARDING WORDPRESS
              1. WordPress is free so it’s cheap or easy to develop with.
              2. I can do anything I want to do with plugins!
              3. I don’t need to hire a developer. I can develop my own site (maybe?)
              4. WordPress is easy to set it and forget it! No need for updates.
              5. All WordPress themes are created equal.



     codyl.com | @codyl #wcsd
Saturday, March 23, 13
RUN AWAY FROM THESE GUYS!




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
NOW ON WITH THE GOOD...




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
WHAT TO LOOK FOR IN A WORDPRESS
                             CONSULTANT?




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
WHAT TO LOOK FOR IN A WORDPRESS
                             CONSULTANT?
             • Above all - Adding value to your project / company
             • Actual consultation. Project planning, discovery, organization, etc
             • Proof of experience working with WordPress
             • Advice regarding off - the - shelf WordPress themes
             • Experience with different types of projects - E-Commerce / Mobile /
             Applications, etc


     codyl.com | @codyl #wcsd
Saturday, March 23, 13
GOOD QUESTIONS TO ASK A
                         WORDPRESS CONSULTANT?




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
GOOD QUESTIONS TO ASK A
                          WORDPRESS CONSULTANT?

             • How long have you worked with WordPress?
             • Do you or your team primarily work with WordPress?
             • What is your speciality with WordPress? Themes? Plugins? Both?


             You don’t need to be the expert, but good questions will help you gain
             confidence in the right fit.


     codyl.com | @codyl #wcsd
Saturday, March 23, 13
CONSEQUENCES OF NOT HIRING A
                         GOOD WORDPRESS CONSULTANT...




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
CONSEQUENCES OF NOT HIRING A
                         GOOD WORDPRESS CONSULTANT...
             • You are left to be the expert of web development and projects when
             you should be focused on being an expert.
             • You miss your deadlines and have less time for Reddit and cat videos
             on YouTube.
             • And other things...



     codyl.com | @codyl #wcsd
Saturday, March 23, 13
PRO TIPS FOR BEING A GREAT CLIENT!




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
PRO TIPS FOR BEING A GREAT CLIENT!
             • Plan and schedule your project properly ;)
             • Reference requirements in design - desktop / tablet / mobile, etc.
             • Hire a killer designer, not a killer for a designer. Thank me later.
             • Identify a clear time table for your project, so your consultant places
             you in priority.
             • Seek a collaborative approach with building your project.



     codyl.com | @codyl #wcsd
Saturday, March 23, 13
QUESTIONS?




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
QUESTIONS?




     codyl.com | @codyl #wcsd
Saturday, March 23, 13
THANKS!




     codyl.com | @codyl #wcsd
Saturday, March 23, 13

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Hiring the Right WordPress Consultant

  • 1. THE RIGHT CONSULTANT Saturday, March 23, 13
  • 2. CODY LANDEFELD OWNER/DIRECTOR AT CODYL 10+ YEARS BUILDING FOR THE WEB 7+ YEARS BUILDING WITH WORDPRESS PHOENIX, AZ // CODYL.COM // @CODYL Saturday, March 23, 13
  • 3. WHAT IS A WORDPRESS CONSULTANT? codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 4. PEOPLE WHO DO AWESOME STUFF WITH ...and talk on cell phones while wearing a suit. codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 5. THE WIDE WORLD OF WORDPRESSS codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 6. THE WIDE WORLD OF WORDPRESSS •17% of the web uses WordPress • WordPress is easy to use / This is good and bad • WordPress has a vast community of developers contributing to it’s core to make it better continually. (Please thank them today!) codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 7. START WITH THE BAD... codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 8. INCORRECT ASSUMPTIONS REGARDING WORDPRESS codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 9. INCORRECT ASSUMPTIONS REGARDING WORDPRESS 1. WordPress is free so it’s cheap or easy to develop with. 2. I can do anything I want to do with plugins! 3. I don’t need to hire a developer. I can develop my own site (maybe?) 4. WordPress is easy to set it and forget it! No need for updates. 5. All WordPress themes are created equal. codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 10. RUN AWAY FROM THESE GUYS! codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 11. NOW ON WITH THE GOOD... codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 12. WHAT TO LOOK FOR IN A WORDPRESS CONSULTANT? codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 13. WHAT TO LOOK FOR IN A WORDPRESS CONSULTANT? • Above all - Adding value to your project / company • Actual consultation. Project planning, discovery, organization, etc • Proof of experience working with WordPress • Advice regarding off - the - shelf WordPress themes • Experience with different types of projects - E-Commerce / Mobile / Applications, etc codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 14. GOOD QUESTIONS TO ASK A WORDPRESS CONSULTANT? codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 15. GOOD QUESTIONS TO ASK A WORDPRESS CONSULTANT? • How long have you worked with WordPress? • Do you or your team primarily work with WordPress? • What is your speciality with WordPress? Themes? Plugins? Both? You don’t need to be the expert, but good questions will help you gain confidence in the right fit. codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 16. CONSEQUENCES OF NOT HIRING A GOOD WORDPRESS CONSULTANT... codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 17. CONSEQUENCES OF NOT HIRING A GOOD WORDPRESS CONSULTANT... • You are left to be the expert of web development and projects when you should be focused on being an expert. • You miss your deadlines and have less time for Reddit and cat videos on YouTube. • And other things... codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 18. PRO TIPS FOR BEING A GREAT CLIENT! codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 19. PRO TIPS FOR BEING A GREAT CLIENT! • Plan and schedule your project properly ;) • Reference requirements in design - desktop / tablet / mobile, etc. • Hire a killer designer, not a killer for a designer. Thank me later. • Identify a clear time table for your project, so your consultant places you in priority. • Seek a collaborative approach with building your project. codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 20. QUESTIONS? codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 21. QUESTIONS? codyl.com | @codyl #wcsd Saturday, March 23, 13
  • 22. THANKS! codyl.com | @codyl #wcsd Saturday, March 23, 13