Build a start-up is hard. Building it on a platform you may not understand is harder. Here are 5 things you need to know regarding building your start-up on WordPress.

1. BUILDING YOUR START-UP
WITH WORDPRESS
4 Important things to consider before you build.
@codyl // codyl.com // #wclax
Friday, September 27, 13

2. WHO AM I?
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Friday, September 27, 13

3. CODY LANDEFELD
DIRECTOR @ codyL
10+ YEARS IN WEB DEV
7 YEARS IN WORDPRESS
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Friday, September 27, 13

4. CODY LANDEFELD
DIRECTOR @ codyL
10+ YEARS IN WEB DEV
7 YEARS IN WORDPRESS
@codyl // codyl.com // #wclax
Friday, September 27, 13

5. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
@codyl // codyl.com // #wclax
Friday, September 27, 13

6. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
IDEA GUY
Friday, September 27, 13

7. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
IDEA GUY
TECHNOLOGY
Friday, September 27, 13

8. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
NEWS/PUBLISHING
IDEA GUY
TECHNOLOGY
Friday, September 27, 13

9. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
A CLIENT
CASE STUDY
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Friday, September 27, 13

10. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
IDEA GUY
• Heard WordPress is free
• Plugins are cheap or free
• You can do anything with plugins
• Development should be cheap
Friday, September 27, 13

11. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
IDEA GUY
What usually happens with
“Idea guy?”
Friday, September 27, 13

12. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
IDEA GUY
• Smart enough to be dangerous
• Chooses based on price alone
• Ends up putting project “on hold”
Friday, September 27, 13

13. WHO BUILDS THEIR
START-UP ON
WORDPRESS?
IDEA GUY
• Smart enough to be dangerous
• Chooses based on price alone
Friday, September 27, 13

14. WHAT CAN WE DO TO HELP “IDEA GUY?”
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Friday, September 27, 13

15. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
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Friday, September 27, 13

16. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNING
Friday, September 27, 13

17. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
PLANNING
• Hire a mentor or coach
• Consult a web development
company (no assumptions)
• Bring marketing people into the
fold
Friday, September 27, 13

18. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNINGFUNDING
Friday, September 27, 13

19. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
PLANNINGFUNDING
• Time is more important than
money
• Invest right the first time
• Find funding in unique areas
(partners or no)
Friday, September 27, 13

20. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNINGFUNDINGIS OPEN SOURCE RIGHT?
Friday, September 27, 13

21. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
PLANNINGFUNDINGIS OPEN SOURCE RIGHT?
• Ownership of the code / CMS /
plugins
• Maybe WordPress isn’t right
• Steer your app towards
WordPress
Friday, September 27, 13

22. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
INVEST IN DESIGN
Friday, September 27, 13

23. 4 IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
INVEST IN DESIGN
• What’s the experience like?
• Development alone won’t win an
audience.
• Details matter.
“It's the little details that are vital. Little things make big
things happen.”
- John Wooden
Friday, September 27, 13

24. IN CONCLUSION / RE-CAP
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Friday, September 27, 13

25. OTHER IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
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Friday, September 27, 13

26. OTHER IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
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KEY POINTS
Friday, September 27, 13

27. OTHER IMPORTANT
THINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
KEY POINTS
• Plan, Execute, Repeat!
• Fund Your Idea
• Design Well! / Details matter
Friday, September 27, 13

28. THANK YOU
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Friday, September 27, 13