Compilation and presentation of research on regional sports networks and SNY competitors for in-game sponsorship in live broadcasts and potential opportunities

2. New York Mets 11
Philadelphia Phillies 1
Attendance: 42,516
Tuesday, July 3rd, 2012
Citi Field
New York Yankees 10
Boston Red Sox 3
Attendance: 49,571
Friday, July 27th, 2012
Yankee Stadium
New York Yankees 10
Boston Red Sox 8
Attendance: 38,066
Friday, July 6th, 2012
Fenway Park

3. SNY YES NESN
Batter X
Blog X
Box Score X
Call to the Bullpen X X X
Donation X
Drive Around The Majors X
Freeze Cam X X X
Game Summary / Recap X X X
Home Run X
In-Game Sponsors X X X
Injury Report X
Inning X
Interview X
Key Matchup X
On-Air Mention X X X
On-Air Programming X X X
Pitching Matchup X
SNY YES NESN
Player of the Game X
Probable Pitchers X X X
Replay X
Scoreboard X X X
Scouting Report X X
Standings X
Start of Game X X X
Starting Defense X X X
Starting Lineup X X X
Starting Pitcher X X X
Statistics X
Strikeouts X
Strike Zone X
Text Poll X
Trivia X X X
Tweet of the Game X
Weather X
Bold – SNY & NESN/YES | Italic – SNY Exclusive | Red – SNY Opportunity

5. YES did not
sponsor Red Sox
lineup (Angels
lineup taken from
Opening Day)

6. NESN did not sponsor Visitors’ Defense
(Yankees)

8. (YES)

11. (YES)
(NESN)

14. Cadillac Xerox
Dunkin’ Donuts Toyota

15. Coors Light Cold Hard Blast New York Lottery
Mazda Toyota

16. Scoreboard spots were sold by inning: company
would be given 4 scoreboard spots for 1 inning
(top, middle, bottom, and end)
13 different car companies had in-game spots:
 Cadillac
 Chevrolet
 Ford
 Honda
 Hyundai
 Kia
 Lexus
 Lincoln
 Mazda
 Mercedes-Benz
 Nissan
 Toyota
 Volkswagen

17. Hess (HRs) / CVS (Extra Innings and Saves) Steward Health Care
Acura Ace Ticket (Red Sox) / Lexus (Visitors)

18. 2 spots 2 spots (1 at start of each half-inning)
Before and After each replayAt least 3 spots each for Visitors & Red Sox

19. 3 prominent sponsors with most spots:
Amica Insurance
 Sponsored the Pitch Zone (Strike Zone) for
every pitch replay (21 replay spots, 1 full-
screen spot)
Eastern Bank
 Sponsors the 5th inning: 2 spots and 2
headlines at the start of the inning, each
batter, full-screen spot before and after every
replay
 1 spot in 2nd inning, 1 spot in 7th inning
Southwest Airlines
 Sponsors every scoreboard (42 scoreboard
spots)
 1 spot at start of game, 1 spot in 9th inning
 Sponsored the Starting Defense

20. Company
promotion /
item giveaway
based on the
results of the
game
Rangers – FSSW – Sonic Royals – FSKC – Sonic
Tigers – FSD – Arby’s

21. “Keys” to the
Game – typically
sponsored by car
company
Phillies – WPHL – Nissan Phillies – WPHL - Nissan
Braves – FSSO - Ford

22. Phillies – WPHL – Chevrolet White Sox – CSC – GMC
Yankees – YES – Chevrolet

23. Theming replays by type (defensive play, home run,
base running, etc.), connecting theme to a business
Red Sox – NESN – Home Depot Phillies – WPHL – W.B. Mason
White Sox – CSC – FordCardinals – FSMW – Nissan

24. Red Sox – NESN – Amica Insurance Cardinals – FSMW – Chevrolet
Mariners – ROOT – Emerald Queen Casino Rangers – FSSW – SportsDay

25. Royals – FSKC – TheParkingSpot Yankees – YES – Bigelow Tea
Giants – CSBA – Santa Cruz Beach Boardwalk

26. Red Sox – NESN – Eastern Bank Yankees – YES - Lexus
White Sox – CSC – scorepad.com Cubs – WGN – Budweiser

27. Marlins – FSFL – Pinch-A-Penny Pool-Patio-Spa Indians – STO – University Hospitals
Yankees – YES – Ford Mariners – ROOT – Coors Light

28. Giants – CSBA – The Three Stooges Movie Brewers – FSWI – Kwik Trip
Rays – Sun – Coventry Healthcare Rays – Sun – Miller