Virtual Reality (VR) is nothing new. @ the Mesdag in the Hague you can step into a 360° degree painting for over a 100 years. These museums where all over Europe and exchanged paintings with each other. In the late 80s and 90s virtual reality gained popularity but not enough to break through. Now fast-forward in 2016 we use our smartphones to experience virtual reality. We can immerse ourselves into 360Ëš movies & VR games. But VR can also be used for serious means like product marketing and for health & safety trainings. Adriaan Rijkens will dive into these topics and share practical examples.

1. Ⓒ VR/Heroes - Amsterdam, 2015
presents
The Rise & Fall &
Rise of Virtual Reality
By Adriaan Rijkens
Founder VR/Heroes

2. Ⓒ VR/Heroes - Amsterdam, 2016
Topics
• Introduction VR/Heroes
• The Rise and Fall and Rise of VR
• VR for Marketing Purposes
• VR for Training Purposes

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"Tell me, I'll forget. Show me, I'll remember.
Involve me, I'll understand."
vrheroes.nl
adriaan@vrheroes.nl
Clients:

4. Ⓒ VR/Heroes - Amsterdam, 2016
The Rise and Fall and Rise of VR

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Step into the paiting since 1881

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What is VR?
What is VR? It is a paradox! Or not?

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What is VR?
Virtual reality artificially creates sensory experiences,
which can include sight, hearing, touch, smell, and taste.
These experiences combined can create the feeling of
presence.
Presence
The state or fact of being present

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Gartner Hype Cycle
More instances of how
the technology can
benefit the enterprise
start to crystallise and
become more widely
understood. Second- and
third-generation products
appear from technology
providers. More
enterprises fund pilots;
conservative companies
remain cautious.

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We need businesscases
Now is the time to show the value of VR like it was back in
the 90s for internet

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We need businesscases

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VR for Marketing Purposes

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VR for Marketing Purposes
How do you experience something that is at a multiple
locations?

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VR for Marketing Purposes
How do you experience an infrastructure project that has
not yet been build?

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VR for Marketing Purposes
How do you experience a product that has not been build
yet?

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VR for Marketing Purposes
How to create empathy for a certain cause?

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Benefits
• Total immersion & Attention of your audience (creates
empathy)
• Tell me, I'll forget. Show me, I'll remember. Involve me,
I'll understand
• VR can involve people to a much higher extent
compared to other mediums

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VR for Training Purposes

26. warp.industries

27. BehaviourEmotion
Thinking

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30. Protocol ExploreEscape

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Protocol - CPR Training
• The medical staff of the AMC needs to be successfully
trained on CPR every year
• Together with Warp the AMC has investigated the
difference between VR training vs e-learning

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Results
• The results are still to be presented
• The group who did the VR training finished the course
30% quicker as the traditional e-learning group
• Follow-up will be to distribute this app on cardboard &
gearVR for the entire hospital

38. Ⓒ VR/Heroes - Amsterdam, 2016
Escape - Fire Drill KLM
• The Royal Dutch Airlines (KLM) has to train their
maintenance crew for the event of fire
• Together with Warp the KLM has developed a fire drill
that is situated at a hangar

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Results
• The results are still to be collected
• Initial employee reaction towards VR learning is very
positive

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Benefits
• Emotional involvement of people
• Total immersion & attention of your audience (learn
faster)
• Train where & when you want
• The company can monitor the training progress

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46. warp.industries

47. Ⓒ VR/Heroes - Amsterdam, 2016
"Tell me, I'll forget. Show me, I'll remember.
Involve me, I'll understand."
vrheroes.nl
adriaan@vrheroes.nl
Clients:

48. Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing Purposes
How do you show something that is in another country?

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CinematicVR
• Total immersion (creates empathy)
• New filming techniques for filmdirectors
• Keep things smooth (no spinning!!!)
• Storytelling challenges (where is the viewer looking?)
• Stitching is a B*TCH
• File Sizes are HUGE (4k is not 4k in VR. At some point it
should at least be 12.000 x 6000)
• Streaming challenges for HQ Cinematic VR
• x2 for StereoVision