1. Why Location Matters
d|Bootcamp | Nairobi | Agenda | 27/11/2014
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(c) Upande 2014
Data
November 28th, 2014
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Profile
â Kenyan GIS, webmapping, data visualization firm
â Founded in 2009 by former Google employee
â 10 employees
â GIS, Google Maps and Open Source technologists
â Mobile application development
â Data collection, presentation, visualization, analysis
â Clients:
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Why Location Matters
What is Location?
â Location (one of the 5 geographic themes) is a specific
position or point in physical space, a point or an area on
the Earth's surface
â A relative location is described as a displacement from
another siteâfor example, "1000 kilometers northeast
of Nairobi".
â Absolute location, describing a position on the surface
of the Earth
Source: wikipedia
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Why Location Matters
Maps
â A map is a symbolic depiction highlighting
relationships between elements of some space,
such as objects, regions, and themes (wikipedia).
â Maps can be 2D/3D, more/less accurate, various
projections/scales, static/dynamic
â Traditionally only represent geography, now any
âspaceâ
â Maps have been around for centuries
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Why Location Matters
From Cartography to GIS to Web Mapping
â Cartographers, infrastructure designers both started
getting interested in digital storage in the 1980s
â Geographical Information Systems (GIS) opened up way
for storing any kind of data (census, climate, business)
a. What is at this location? (across layers)
b. Where is X, something specific? (across layers)
c. When was this? (time series, across layers)
â Google helped fasttrack webmapping interest (2004)
â OSM and OGC based FOSS growing fast, custom tiles
â Common: Location as unifier across layers/themes
11. WaSHGIS/MaMaSe/IWRAP Water Projects
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Integration of nodes
based on location:
â RCMRD
â FAO/ILRI
â VirtualKenya
50 loggers in
Mara being
integrated (level,
precipitation)
Sensor alerts: SMS
The Internet of Things
is here!
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Why Location Matters
The expression "Use a
picture. It's worth a
thousand words."
appears in a 1911
newspaper article
quoting newspaper
editor Arthur Brisbane
discussing journalism
and publicity.[1]
Source: Wikipedia
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Why Location Matters
Cartograms
A cartogram is a map in which some thematic
mapping variable â such as income, population, or
Gross National Product â is substituted for land
area or distance. The geometry or space of the
map is distorted in order to convey the information
of this alternate variable.
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Why Location Matters
Absolute Point Location Examples
1.Mandera, Kenya
2.3.934115°, 41.854955°
3.KML example (decimal degrees)
<Point>
<coordinates>
41.85511519846197,
3.93563591132666,
</coordinates>
</Point>
4. Your phone knows
where you are, mobile ISPs know where you are
18. Why Location Matters
Android Water Point Mapping: 8 Counties
VI
(c) Upande 2013
575 points
19. Android Dairy Farmer Mapping, milk collection routes
VI
Why Location Matters
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Why Location Matters
Social
Media
Tracking:
twitter
feeds
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Mobile Analytics
â Real time indoor location tracking: real time heat maps
and location (context) aware apps/services for indoor
public venues
â Location analytics: predict future movement behaviours
and activities of individuals and groups
â Group detection and group dynamics: mining of mobile
sensing data for understanding individual/group activity
in physical world
â Queue detection: traffic, queues at buildings, food
courts, taxi stands
â Socio-physical Analytics: combined physical world
movement and online usage to detect user preferences,
interests and activities
27. â Mobile operators track unique lines and can accurately
triangulate location at any one time
â Linked to SMS registration, phone purchases, internet
usage, they are able to build detailed profiles of users:
age, interests, places visited, etc.
â Big Data analysis will show commuting behaviour,
movement in day, movement inside malls, where are
they spending how much time, etc.
â It will allow to plan where to build new facilities,
business locations
â Using live data it will be possible to show relevant ads
based on the users in the area
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Call Detail Recording (CDR)
28. âLocation has never been more
important than now, because:â
â Mobile call tracking, CCTV, Internet of Things are
becoming mainstream.
â BigData is becoming mainstream, being able to digest
and make sense of such volumes of data
â Context driven Location Based Services (LBS) Market
worth $40 Billion by 2019
Data Driven Journalism requires context
analysis which often means
taking location into account
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Why Location Matters
[Real-Time Visibility] All team members can be seen on a Google Map. By assigning jobs to the nearest worker, more tasks can be completed in a shorter amount of time.
Administrators can dispatch jobs with the confidence that an individual's location is correct.
Coordinate leverages Google's best-in-class geolocation database and GPS to make sure you know exactly where your folks are.
You are able to upload your own floor plans, and locate workers and jobs indoors based on wifi information.
[Job Management] Workers can see a list of their jobs, and check in to show that they have started. This reduces miscommunication between the worker and dispatcher. Workers are able to minimize down time between tasks and complete a higher number of jobs per day.
[Data Capture] Using their mobile device, workers can capture detailed information about the job, which is immediately stored in the cloud. This eliminates paper-based workflows, duplication of work and saves teams from losing information.
[Real-Time Visibility] All team members can be seen on a Google Map. By assigning jobs to the nearest worker, more tasks can be completed in a shorter amount of time.
Administrators can dispatch jobs with the confidence that an individual's location is correct.
Coordinate leverages Google's best-in-class geolocation database and GPS to make sure you know exactly where your folks are.
You are able to upload your own floor plans, and locate workers and jobs indoors based on wifi information.
[Job Management] Workers can see a list of their jobs, and check in to show that they have started. This reduces miscommunication between the worker and dispatcher. Workers are able to minimize down time between tasks and complete a higher number of jobs per day.
[Data Capture] Using their mobile device, workers can capture detailed information about the job, which is immediately stored in the cloud. This eliminates paper-based workflows, duplication of work and saves teams from losing information.
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[Real-Time Visibility] All team members can be seen on a Google Map. By assigning jobs to the nearest worker, more tasks can be completed in a shorter amount of time.
Administrators can dispatch jobs with the confidence that an individual's location is correct.
Coordinate leverages Google's best-in-class geolocation database and GPS to make sure you know exactly where your folks are.
You are able to upload your own floor plans, and locate workers and jobs indoors based on wifi information.
[Job Management] Workers can see a list of their jobs, and check in to show that they have started. This reduces miscommunication between the worker and dispatcher. Workers are able to minimize down time between tasks and complete a higher number of jobs per day.
[Data Capture] Using their mobile device, workers can capture detailed information about the job, which is immediately stored in the cloud. This eliminates paper-based workflows, duplication of work and saves teams from losing information.
