Coachwise were tasked with redesigning, editing and printing the Association for Physical Education (afPE) flagship resource Safe Practice in Physical Education and Sport. This resource helps teachers ensure children are kept safe during PE lessons. For more case studies see www.coachwise.ltd.uk/case-studies

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Coachwise Case Study:
© Alan Edwards
afPE Safe Practice
in Physical Education
and Sport Resource

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Client: afPE
The Job
© Alan Edwards
© Alan Edwards
Having developed a strong
relationship with the client
through working on previous
editions, Coachwise were tasked
with redesigning, editing and
printing the Association for
Physical Education (afPE)
flagship resource Safe Practice in
Physical Education and Sport.

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The Solution
Thanks to the continuity of our
relationship with afPE,
Coachwise were able to use the
same editorial and design team
that worked on the preceding
edition of this resource. In
addition to the necessary
technical skills, this brought a
deeper level of trust and
understanding of the client’s
needs to bear, making the
process even smoother.
Our designer refreshed the look
of the book, sourcing new
photography and introducing
new colour elements that are
still in keeping with afPE’s brand
identity. Our editor worked in
close partnership with the
author to make the text more
user-friendly than ever before.
Our editor also managed the
administration of payments and
complimentary copies to
technical reviewers. We were
even able to accommodate an
earlier print deadline when the
client’s needs changed.

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Client: afPE
The Results
The resource is now even easier
to navigate thanks to the
colourful signposts throughout
the text, coupled with the
accurate and thoughtful crossreferencing of topics created by
our editor. Updating the design
and putting all the appendices on
CD cut the resource’s length by
over 100 pages while keeping all
essential content, allowing the
recommended retail price
to be frozen despite rises
in material costs since the
last edition.
The Feedback
‘
The schedule is always
negotiated and discussed and
works well. Flexibility has
been the key. Coachwise
were very supportive in
bringing the publication date
forward by two months.
Coachwise and afPE felt like
one team.
© Alan Edwards
‘
Sue Wilkinson, Strategic
Lead, afPE