CoCubes.com gets featured in the inaugural issue of Franchise India’s Small Medium Entrepreneur magazine under the 100 Small Businesses of the year 2011

1. Small Medium
ENTREPRENEUR
India’s Small Business Magazine
CONCEPTION
COCUBES.COM
In 2006 Harpreet S. Grover observed the difficulty his uncle, a
Providing College training and placement officer, in a college in Punjab
underwent. Time and money was spent travelling to metro
cities visiting companies and persuading them to come over for
Placements campus placements. He realised that there were competent
students in smaller towns and cities, who needed the right
Harpreet envisions bringing a paradigm shift in the Indian placement. After long sessions of discussion with partner
campus recruitment scenario by using technology to drive Vibhore Goyal, they figured how they could leverage their skills
efficiency. with technology to solve this problem.
THE MODEL
We are a firm
believer that the harder CoCubes helps companies improve their campus recruitment
(Junoon) one works, the process efficiency and helps them to engage with students
luckier one gets. But if you are nationally. They help colleges increase the employment and
not smart (Jugaad) about it, employability of their students by giving them visibility to
Junoon and Luck would not MNCs, and improve internal process. Technically, all colleges
matter. and their students are brought online on a single portal and
relevant social networking tools are implemented.
FROM SEED FUND TO FUNDING
Two years of savings from the founders’ work was the initial
investment amount and the remaining fund was contributed by
Amanjeet Saluja, (former VP EXL Service) who is now onboard
as the firm’s President. The company got its first round of
funding in place during mid-2008 by Ojas Ventures (started by
NS Raghavan, Co-founder of Infosys).
SUCCESS STRATEGY
The dominant causes of its success are:
 Making a benchmark for hiring high
 Aiming for an ‘A team’ so that everything else falls in
place
 Their belief at all times that what they were doing is an
actual gap in the market and they would be able to
build a solution around it soon.
GROWTH & EXPANSION
A change in the business model by making hiring free for
corporate gained a turnover of 700 per cent. The focus being
engineering colleges for the last 18 months, the employee
strength grew from 25 to 80. The company has a unique vision
to help and ensure that every kid in the country has an equal
opportunity to build a career. It works on building a solution
around employability by partnering with other firms.
(This article was published on Small Medium Entrepreneur magazine dated January, 2012. Full Article available on http://goo.gl/wrrbt)