1. IBM Cloud Computing Specialty
Specialize to gain enhanced benefits and
take advantage of the rapidly growing
cloud opportunity
Cloud computing is a rapidly growing market Partner initiative creates a single program
opportunity expected to more than double that covers the full breadth of IBM’s cloud
from $68.3 billion in 2010 to $148.8 billion capabilities, including software, systems and
in 2014, according to industry analysts. The services. The IBM Cloud Computing Specialty
IBM Cloud Computing Specialty is designed supports five types of Business Partners
to help our Business Partners engage more that demonstrate their expertise and client
closely with each other and with IBM in this success in cloud computing:
key growth area. This new IBM Business
• Cloud application providers, who deliver applications through the cloud,
such as with Software as a Service (SaaS)
• Cloud builders, who engage in consultative and solution selling of multiple
IBM offerings, and want to more fully participate in cloud opportunities to win
higher value, higher margin deals
• Cloud infrastructure providers, who provide a public cloud service on which
application vendors and companies can host their solution
• Cloud services solution providers, who have an established practice,
leveraging one or more IBM Cloud offerings and providing end-to-end cloud
solutions to their clients
• Cloud technology providers, who provide the tools, services and
technologies that help other IBM Business Partners and enterprise clients use
the cloud more effectively
