Learn how to coordinate your Social Media Channels with the Social Studio through our hands on workshop. This session will demonstrate the power of combining Analyze, Publish and Engage into one tool.
For more information around Cloud Services, visit our website:
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service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer
contracts or use of our services.
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interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
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Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Goals
Publish & Engage on
channel
Set up: Admin &
Workspace Configuration
Listen and Analyze across
the Social Web
1 2 3
14. Your Journey
Step 1: Engage
Learn the tool that will help you connect with your social accounts and customers in a
whole new way.
Step 2: Publish
Discover how to create, schedule and post content to a team calendar. Effective team
management has never been so easy.
15. Step 1: Engage
Respond to both on-channel conversations and
keyword-based monitoring
Create a 360 degree always-on feed of your brand,
industry and competitive environment
Navigate seamlessly between Community
Management and Social Care, with built-in CRM
escalation capabilities
Achieve speed-of-social scale via automation for
effective post prioritization and routing
Discover and engage influencers, customers and
your community
Increase brand awareness & Loyalty
17. Step 2: Publish
Plan, Collaborate & Execute on Social
Content
Self-serve admin for efficient on boarding and
user management
Optimize for campaign success with content
sharing and performance analytics
Comply with governance policies via approval
rules
High performance collaboration for amazing customer experiences
20. Step 3: Listen & Analyze
Set up topic profiles to capture conversations about your brand and your social accounts.
Enrich your Engagement and Community Management with conversations from across the
social web.
Your Journey
21. Common Social Listening Use Cases
What are yours?
Social Customer Service
Competitive/ Industry
Insights
Campaign Monitoring
Lead Generation
Brand/ Reputation
Monitoring
Crisis Management
22. Step 3: Listen & Analyze
Democratize listening by providing critical business
insights
Analyze conversations on over 1 billion sources
Build and Optimize your digital strategy with real-
time actionable feedback
Monitor brand health, customer sentiment, the
competition & top influencers
Catch Trends and brand perception shifts in real-
time
Listening with Social Studio
23. Step 3: Listen & Analyze
Social has no boundaries and neither should your
sentiment analysis.
Analyze key conversations about your brand around
the globe. Sentiment detection now works out-of-the-
box for:
English
French
Spanish
Portuguese
Italian
German
Dutch
Mandarin (traditional + simple)
Japanese
Korean
Understand Sentiment Across the Globe
24. Things to think about...
Workspace setup
Permissions/ Approvals
Playbook
Standard reporting
Reporting by label
Assigned user
Tab templates
Filtering best practices
Routing
Macros
Automation
Shared content
Post duplication
RSS feed
Web analytics
Mobile app
Governance Workflow Efficiency
25. Recap
Publish, moderate and
Engage on your social
channels
Workspaces that reflect
your organization and
team collaboration
Discover conversations
happening across the
social web
1 2 3
27. We Help You Navigate the Wealth of Salesforce Resources
Premier Success Plan Customers
Accelerators
Deliver customer-
defined business
outcomes
Premier
Community
Exclusive community
content
On Demand
Training Catalog
Self paced learning for
users and admins
24/7 Developer
Support
Get support fast, when
you need it
Premier + Administration
Services
Our admins under
your direction
Lifelong
Success Plan
Adoption Webinars
Live interactive sessions with
adoption experts
Getting Started
Community
Collaborate with application
experts
Circles of Success
Small group best practice sessions
with customers and Salesforce
experts
Getting Started
Resources
Videos, in-app walkthroughs &
webinars to get you started right
Basic Tutorials
How-to Videos
Getting Started
Workbook
Step by step guide to plan your
implementation
28. Premier Success Drives Salesforce ROI
Reported % increase over Standard Success Plan customers`
ROI based on customer survey conducted by independent third-party Market Tools.
All other metrics based on Premier customer metadata.
80%
higher ROI
130%
more process
automation
138%
more analytics
& insights
61%
faster
deployment52%
higher user
adoption
Enhanced Training Enhanced SupportSuccess Resources
29. Enhance your team’s skills while solving
key business challenges
Specialists provide
hands on guidance
Develop best-practices
proficiency
Focused on meeting
your KPI’s
Accelerators
Fast, focused engagements
that speed business results
NEW
Recommended Accelerator
Social Listening & Topic Profile Setup
30. Available Resources
Getting Started with Salesforce Social Studio
- Getting Started Workbook
- Register for Office Hours
Social Studio Training and User Guide
- Watch on-demand videos
- Online user guide for web and mobile versions
Register for Marketing Cloud Product Updates
31. Join the Conversation
Over 2,000,000 Members and growing!
Engage directly with salesforce experts!
Hear from our MVP’s, other customers and
salesforce resources!
Access resources, webinars, people, all designed to
help you achieve success!
To Join:
• Go to http://success.salesforce.com
• Use your Salesforce or Marketing Cloud
credentials
• Setup your Profile (company, bio, picture) to help
others connect with you
• Search for * Success - Salesforce Marketing
Cloud *
• Select Join
In addition, join our global groups for French,
German, Spanish, Japanese and Portuguese to
collaborate in your own language
http://bit.ly/SalesforceCustomerSuccess
Release Readiness &
Feature Adoption
32. Join Us For Dreamforce 2016
October 4-7, 2016 | San Francisco, CA