Twitter Presentation for McCormack and Scanlan. http://www.McCormackAndScanlan.com

1. And The Art Of
MICRO-BLOGGING

2. What Is
Micro-Blogging?
Text Messaging + IM
Simple

3. The Art Part
You want to say:
I am too busy to go to the party tonight even though
I could meet a lot of important people that can help
me get into advertising, plus there’s going to be an
amazing DJ and all my friends will be there.
205 LETTERS
So you Tweet:
Slammed w/ work, can’t go tonight, missing DJ,
friends, networking. Where is my fabulous ad job?
97 LETTERS

4. For
Realtors
MARKETING
NETWORKING

5. MARKETING NETWORKING
Connect With
Real Time
Local Realtors
Listed Properties
Other Professionals
Open Houses
Buyers / Sellers
Twitter Alerts
Attend Tweetups
Changes in Status
Get + Give Advice
Tweet Blog Feed
Influence
Search

6. Relevant User Name
Compelling Avatar
PERSONAL Smart Background
BRANDING
Keyword-Rich Bio
Website URL

7. BUILD YOUR NETWORK
FOLLOW The Influencers
Realtors, Peripheral Professionals, Twitterati
Size matters. Target users with 500+ followers
FOLLOW Who They Follow
Cruise the following list of influencers
Follow users highly engaged, with lots of followers
ADD Handle To Everything
Business Cards, Stationary, Web Site, Blog, Email

8. DAILY PLAN
Tweet ½ hour in the morning ½ hour at night
-Follow back
-Follow more
-Reply to Tweets and ReTweet
-Post 2 to 5 links helpful to other Realtors
-Ask a question
WEEKLY PLAN
-Write a blog post – post it to Twitter
EXTRAS
-Get a Twitter app for mobile and Twitter all day

9. Post Schedule Create Post From Mobile
Photos Auto Polls
& Video Tweet
‘Tweet This’ Button
On Blog
USE THE Keyword Alerts
APPS Update Your Other
Networks
** Many, Many More