Open data is a great business opportunity but how to turn that potential into real profit?

1. Cloud’N’Sci.fi Marketplace
Copyright © Cloud'N'Sci Ltd 2014
BU$INE$$
OPEN DATA
from
”Business from Open Data via the Cloud’N’sci.fi Marketplace” by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd
via the

2. Algorithms-as-a-Service
cloudnsci.fi
Open Data = Business Opportunity
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3. Algorithms-as-a-Service
cloudnsci.fi
Free Data → Free App?
APPLICATIONS
DATA SOURCES
PRIVATE
DATA
CUSTOMERS
BUSINESS MODEL?
Nah, I just make these APPS for FUN!
consumers
companies
public sector
research
APPLICATION
LOGIC & UI
OPEN DATA
PROCESSING
OPEN
DATA
OPEN
DATA
OPEN
DATA
...

4. Algorithms-as-a-Service
cloudnsci.fi
Too Big as a Hobby Project...
Your app is a GOOD START but still requires some
FURTHER DEVELOPMENT
Can you PROMISE that
your app SCALES UP and STAYS UP ?
Sorry folks, I’m TOO BUSY with my DAY JOB and those MAINTENANCE COSTS are killing me...

5. Algorithms-as-a-Service
cloudnsci.fi
... but Too Small for Investors?
Well, it’s a nice DEMO but I doubt it will become a multi-billion business -
yearly REVENUE only about 100k€ ...
But that’s A LOT of MONEY!
Not for me, boy...
Goodbye!

6. Algorithms-as-a-Service
cloudnsci.fi
App Business à la Cloud’N’Sci.fi
customer
Cloud’N’Sci
Ltd
application
provider
open data sources
Making COMMERCIAL APPLICATIONSis EASY!
APPLICATION
LOGIC & UI
OPEN DATA
PROCESSING
OPEN
DATA
OPEN
DATA
OPEN
DATA
Activate
Session
Algorithms-as-a-Service
MARKETPLACE
2. PAY
3. USE
1. START

7. Algorithms-as-a-Service
cloudnsci.fi
MARKETPLACE
OPEN DATA
APPLICATION 1
OPEN DATA
APPLICATION 2
Data as a Service
happy customers
Now I get INCOMES also when some OTHER APPLICATION USES the DATA
refined by me !
more happy customers
MAKING APPS
is now really
FAST & CHEAP because the
REQUIRED DATA
is so EASILY AVAILABLE!
another
application
developer
OPEN DATA
PROCESSING
OPEN
DATA
OPEN
DATA
OPEN
DATA
Activate
Activate

8. Algorithms-as-a-Service
cloudnsci.fi
MARKETPLACE
OPEN DATA
ACCESS
OPEN DATA
APPLICATION
Algorithms as a Service
Activate
DATA REFINING ALGORITHMS
OPEN
DATA
OPEN
DATA
OPEN
DATA
Wow! Now I get MONEY also when somebody USES my
ALGORITHMS with OTHER DATA sets!
My R&D COSTS are
now MUCH LOWER
as I can UTILIZE EXISTING ALGORITHMS to refine my private data
PRIVATE DATA
APPLICATION
private
application
owner
PRIVATE DATA

9. Algorithms-as-a-Service
cloudnsci.fi
Win-Win
OPEN DATA
APPLICATION 1
PRIVATE DATA
DATA
REFINING
ALGORITHM
PRIVATE
APPLICATION
DATA
ACCESS
DATA
REFINING
ALGORITHM
OPEN DATA
APPLICATION 2
More to Sell
Less to Implement
DATA
ACCESS
DATA
REFINING
ALGORITHM

10. Algorithms-as-a-Service
cloudnsci.fi
MARKETPLACE
DATA
ACCESS
PUBLIC
APPLICATIONS
More! Better! Faster! Together!
Activate
OPEN
DATA
extremely
happy
customers
commercial
data providers
open data providers
algorithm
developers
application
developers
Cloud’N’Sci Ltd
PRIVATE
APPLICATIONS
PRIVATE DATA
DATA REFINING ALGORITHMS
private
application
developers
COMMERCIAL
DATA

11. Algorithms-as-a-Service
cloudnsci.fi
Case Study: Heatmaps4Finland
Apps4Finland 2013
competition finalist
and the winner of the People’s Choice award

12. Algorithms-as-a-Service
cloudnsci.fi
View Open Data as Heatmaps
3. Enjoy the HEATMAP !
1. Select OPEN DATA
2. Select FOCUS point

13. Algorithms-as-a-Service
cloudnsci.fi
Current Heatmap Types
TRAFFIC NOISE HEATMAP
Environment Centre of Helsinki
DEER CRASH HEATMAP
Finnish Transport Agency
TRAFFIC ACCIDENT HEATMAP
City of Helsinki
ELEVATION HEATMAP
National Geophysical Data Center

14. Algorithms-as-a-Service
cloudnsci.fi
Powered by Cloud’N’Sci.fi
Indexed
OPEN DATA
Heatmap ALGORITHM
End-user
APPLICATION
HEATMAPS
for specific
open data & location

15. Algorithms-as-a-Service
cloudnsci.fi
Ecosystem
Open Data
Provider
Algorithm
Provider
Marketplace
Provider
Application
Provider
Algorithm
Architecture
Provider

16. Algorithms-as-a-Service
cloudnsci.fi
Business Model
I pay for application sessions
to visualize
open data as
heatmaps
I earn with session sales and pay for heatmaps
I’m paid every time my data is needed
I get money when my algorithm is used to create heatmaps
Cloud’N’Sci makes all this possible and charges a marketplace fee from the providers
I charge for heatmaps and pay for the data and using the heatmap
algorithm

17. Algorithms-as-a-Service
cloudnsci.fi
Easy Buying
1. Sign Up to Cloud’N’Sci.fi
2. Add Data Refining Budget
3. Use Data Refining Services
4. Handle Monthly Receipts
Cloud’N’Sci Ltd
Customer
as a self-service via the Cloud’N’Sci.fi marketplace

18. Algorithms-as-a-Service
cloudnsci.fi
Easy Selling
1. Create Provider Account
2. Submit Your Solution
3. Keep Your Customers Happy
4. Receive Payments (Sales-Fees)
as a self-service via the Cloud’N’Sci.fi marketplace

19. Algorithms-as-a-Service
cloudnsci.fi
Grand Opening
2015
TRY the beta-version
of the MARKETPLACE
at http://cloudnsci.fi
@cloudnsci

20. Algorithms-as-a-Service
cloudnsci.fi
Welcome to Join the Business!
Let’s turn OPEN DATA into real BUSINESS !
@cloudnsci
@misikangas