12 July 2011 / Galway

1. Sioc tactics
image from tinyurl.com/siocshock

2. lecturer at Nui galway
Engineering and
informatics

3. Researcher at Deri, nui galway

4. Founder of new tech post
• socialmedia.net blog
• Galway-based publisher
of stories focused on
emerging, cutting-edge,
innovative technologies
• 4000 readers in March
-> 9000 readers in
May 2011
• Partners: IIC (San Jose)
• Newtechpost.com

5. Co-founder of Boards.ie
• Ireland’s largest
discussion forum site
• 2.25 million visitors/
month
• Irish people seeking
information, or just
chatting about sports,
TV, politics, health,
whatever

6. It's the social objects we
create…
• Discussions
• Bookmarks
• Annotations
• Microblogs
• Multimedia

7. …that connect us
to other people

8. Social media sites are like data
silos
image from pidgintech.com

9. Many isolated communities of
users and their data
image from pidgintech.com

10. Need ways to connect these
islands
image from pidgintech.com

11. Allowing users to easily move
from one to another
image from pidgintech.com

12. Enabling users to easily bring
their data with them
image from pidgintech.com

13. Data silos
Can be linked
via semantics

14. Social Semantic Web

15. Two-way street: semantic web
can help social web, vice versa
• Can Use semantic web to describe people,
content objects and the connections that
bind them all together so that social sites
can interoperate via semantics
• In the other direction, object-centered
social websites can serve as rich social
data sources for semantic applications
image from tinyurl.com/highway2

16. Sioc = frost (gaelic)
image from tinyurl.com/siocfrost

17. Semantically-Interlinked Online
Communities (SIOC)
• Goal of the SIOC ontology is to address
interoperability issues on the Social Web
– sioc-project.org
– W3c member submission in 2007
– SIOC has been adopted in a framework of
100 applications or modules deployed on
hundreds of sites
– Web 2.0, enterprise info integ, HCLS, e-gov
image from tinyurl.com/friendship2

18. The steps taken
1. Develop an ontology of terms for
representing rich data from the Social
Web
2. Create a food chain for producing,
collecting and consuming SIOC data
3. As well dissemination via papers about
SIOC, provide docs and examples at sioc-
project.org

20. Some of the SIOC core ontology
classes and properties

21. First attempt (foaf galway
workshop 2004)

23. Sioc can be used to...
• ...provide a layer of rdfa metadata from
a social website, e.g. to enhance search
results
• ...get a Complete representation/xml
dump of a social website (export, import)
• ...be a native format for social websites
• ...do other stuff; just imagine
image from tinyurl.com/orionw

24. Sioc food chain

25. Some applications using sioc

26. Growth of sioc apps (bojars)

28. From October 2009
28

29. RDFA in drupal 7
• Drupal cms used by 1 percent of all sites
• drupal 7 released in january, semantic
web support built-in:
• Rdfa (sioc, foaf, dublin core, skos) data
for blog posts, forums, etc.
• Video at www.semantic-drupal.com
image from tinyurl.com/drupaper

30. Rdfa on newsweek.com

31. OGP in RDF (FOAF, DC, SIOC, GR)

32. An ontology stack for the social
semantic web

33. Distributed
Architecture
www.Smob.me

34. dissemination

35. Sioc survey (1)

36. Sioc survey (2)

37. boards.ie SIOC data competition
37