Présentation réalisée en Master 1 Marketing - Communication - Culture à l'IAE de Lille sur la stratégie marketing de la marque Michel & Augustin.
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I/ The company in facts and figures
n Created in 2004
n Product
n Turnover: 10 Millions €
n 7 000 Point of sale
n 45 employees now
n In France, AND abroad !
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II/ Development of the company
n A YOUNG and DYNAMIC company
n In specific point of sale
n Development and partnerships
n A lot of products
n A guerilla Marketing strategy
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The COMMUNICATION Strategy
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ü More than a brand?
« Evangelists »
A cause : healthy products
Headquarter greets people! Open days in « La Bananeraie »
18. +
The MARKETING Strategy
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ü 4P :
PLACE :
At the beginning -> ONLY in Paris in Tuck shops
NOW -> Large retailers but not everywhere
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The Future?
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To increase the reputation in :
-> Country Towns in France
-> Abroad
100 Millions of Turnover expected in 4 years
Cow Bars !